Five factors determine web site URL planning and layout

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The domain name is equivalent to a website to the visitor's first impression, from the website's overall structure, can also generalize the URL design to the structure design. Therefore, we should design the URL from the browser and the search engine to consider the dual perspective, in the overall above should be done URL short, clear, friendly, convenient memory, and then also appropriate to consider the impact of search engine rankings, specifically, the URL design we have to start from the following points:

1, the URL, "short" is the hard truth. The length of the URL is mainly for the user experience, if the domain name is too long, not only detrimental to memory, but also for the search engine is a barrier. Generally speaking, a domain name cannot exceed 55 characters. Beyond this limit, search engines do not include this domain name. The survey found that a domain name of more than 10 characters (excluding suffixes) was difficult for visitors to impress. Unless the visitor understands the meaning of your site. Another aspect, the Site directory URL should also follow the short principle, reduce its directory level, not recommended more than three layers. Like a lot of good rankings of the site its site article pages are placed under the root directory of the site, of course, this and the type and content of the site is related.

2, URL, too many parameters "can't afford". As we all know, compared to dynamic pages, search engines are more pro-static web site. Therefore, in the URL planning, we need to use the static URL as much as possible. Admittedly, now many mainstream search engines are able to very well identify with parameters of dynamic Web pages, but static URL still has a certain advantage. If you must adopt a dynamic URL, you should also minimize the parameters in the URL, preferably to remain within three.

3, the URL, let the key words "Fly for a while". File name and directory name to be descriptive, not only let the user can see what this page is about, the user experience is more friendly, and search engines also prefer such URLs. Site URL in the design of reasonable, moderate, natural layout of the site keyword, you can improve the relevance of the site.

4, all the letters in the URL in lowercase

Here are the following reasons:

(1), all in lowercase, the user is relatively easy to input, not because of the combination of the case of errors, this is the input habits of people.

(2), some servers are case-sensitive, such as the LUnix server, so that when the webmaster to do the link or user input, will be due to the case of the size of 404 errors, and the robots are case-sensitive, if the size of the wrong, may cause a serious problem can not be included. It is recommended that all URLs use lowercase.

5. Use of conjunctions. If there are two words in the directory or file name, it is generally recommended to use the middle line (-) to separate, remember not to use underscores or other characters, in the search engine, it is the underscore as a space to handle, and the underline is ignored, For example, Seo-lunwen will be read as SEO and Lunwen. This is a more friendly formulation.

Through the above five points to the site URL for the overall planning and layout, reasonable structure of the site and directory, I believe that your site URL more conducive to user experience, easy to copy and spread, but also more conducive to the publicity and influence of the website brand.

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