Five steps to teach you to play the bidding game

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It is not easy to play the game, as the saying goes, "often walk along the river, can not wet shoes", bid promotion itself is play money game, play good can be immortal, play rotten will infamy, haha, of course I said too exaggerated, but play the promotion really need to have some ideas, if not just want to test water, I think you'd better not wet your shoes. So Wang Chunxin here for those who want to do a bid to promote the friends of some suggestions and ideas, I hope you can find some direction and goal in the bid promotion.

The first step, the enemy and the invincible-analysis of competitors

Bidding analysis, a want to have development, but also a prospective bidder, he must understand to analyze. From your point of view, if you can analyze the pros and cons of your competitors, you know what your priorities are and what direction they are. Do not fight unprepared war, in this society of the jungle, not active observation, not active learning, not active analysis, not clumsy means backward, backward is what? Careful analysis of your competitors, so what is the main analysis? Analysis of the key words of the opponent to promote, mainly what keyword, what keyword is you did not think of it?! Look at the landing pages of your opponents and see what they are pushing on the landing page, is this an article or a topic or a homepage? What are the advantages? To observe the ideas of opponents, to see the advantages of creativity, to learn their advantages, to abandon the shortage. Look at their promotional time, if it is 24 hours a day, then it is impossible to all the period is a key period, because he does not have so much budget. Therefore, no perfect, the same applies to the opponents above, segmentation observation, patient analysis, always will find some loopholes. (This article originates from Wang Person Hospital Network Marketing Blog: http://www.wangchunren.com/Wang Person's SEM study Group number: 91175827)

The second step, the demand for long tail theory-keyword selection

1. Discard personal experience: There are many site bidding, it may be the company's leadership or sales of the site promotion staff, because of their own expertise is very rich, and only from their own thinking to choose some of the effect of good words, but did not consider whether the target customers really use these words to search.

2, pay attention to the long tail of words: We put on the bidding of advertising keywords from the target customer search behavior habits, choose those more accurate keywords. Although the search volume is not that big, but there are several benefits:

A. High conversion rate, will be such a search for customers are basically willing to buy customers;

B. The price is cheap, because more accurate and unpopular, these keywords tend to be cheaper, lower bids can be ranked ahead.

Put the long tail keyword, a single advertisement to bring the number of clicks is relatively limited, in order to allow the site's business volume to be protected, we will generally put a huge amount of long tail keywords. Long tail keyword to bring customers, conversion to the site product customer's probability is much higher than the target keyword. But the long tail word has a feature is less clicks, so in this case we have to increase the number of long tail words.

The third step, the idea of flexibility to play the bidding-ideas do not limit

Bidding work is not only to tune words and change ideas, a lot of bidding friends complained to me everyday work boring, stare ranked, change prices, add ideas ... In addition to these is the use of Word-tuning software brush keyword rank. Excuse me: Are you a tool? Is it a bidding tool? If you admit that you are, then I am very impolite to ask: Why should I pay you to come, is not I directly buy a tool on the line? may be a little direct, but the reality is so cruel. Therefore, the bidders in addition to the usual work in the words, write a surprise, optimize the quality of the degree, there is to have their own promotion ideas and direction. Regardless of whether or not the leadership gives support, you have to have the idea and the direction, but also have a set of their own way, so that even if others want to surpass you are difficult. Why do some people go from a regular employee to a leading position? because they have their own goals, they have their own ideas! Believe it or not, I believe it.

Fourth step, pay attention to experience customer first-analyze user experience

Heard a sentence: "We should consider the user as a fool." Do not know who to say this, but I think is that you treat users as fools, users will also treat you as an idiot!! Although the network is a touch of things, but one thing is the same, you are patient with the customer, with a little heart, then the customer will make you feel better. As for how to do it, it is necessary to conduct user experience research, user groups, use scenarios, user goals.

For example, a patient wants to do painless abortions. He search keyword words, enter the landing surface is the home page, and the home page Flash show is to cure infertility, you this let the human feelings why AH.

This is a medical industry a very big disadvantage, you say you are rich or not, burning money. The most basic thing to consider. Want to put in a bid, we must first lay a good foundation, towering high-rise buildings, have a good foundation to do, then want to do the bidding can be a duck in the ground.

Fifth step, the foundation perfect service-pay attention to the consultation technique

Many do bidding, often ignore the customer service words, bidding to bring the click, entered the site, landing page Whether it is the article or the topic, guide the good directly to the last step-consultation. Success and failure is the last link. But often the previous efforts are contained in this last step, very simple, because not enough attention to our customer service link.

Now the Baidu bidding is different from two years ago, the competition is reached white-hot, everyone in the optimization of bidding accounts, access to accurate traffic, optimize the site, get SEO, but I rarely see someone in their own customer service words above work! This is why many people do this line, the site has traffic, there is consultation, but there is no transaction reasons, That's your customer service.

There is a sentence called: The details of the success or failure! The same applies to the auction promotion, if you are their own money to do the bidding promotion, must be carefully step-by-step steps to be careful. (This article originates from Wang Person Hospital Network Marketing Blog: http://www.wangchunren.com/)