Five suggestions for chain construction within the chain of natural link times

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Lee is talking about the chain, with a word on the general situation: natural links. In fact, when we reflect on the site internal links, is the same truth, what kind of inner chain is good inside the chain? Natural links. Many people simply will be within the chain as a variety of random links, but I think this more need to arouse people's attention, this article emphasizes the problem of the internal chain of disorderly bricklaying. In order to avoid the problem of SEO caused by the internal chain, I put forward five suggestions according to some experience:

1, do not arbitrarily use the automatic internal chain Plug-ins

An automatic inner chain can cause pitfalls. They make the article crawling with links and disturbing the reader. Too many links scatter weights. We should tightly control the building of internal links in their own hands. My advice is to install a very good control plug-in, you can control the keyword links, anchor text, rel properties, where it appears, where the page appears. Then use the manual input keyword method, create your own keyword list, only the keywords within these lists will be linked in the article, and only linked 1-2 times. Why not let the label automatically inside the chain? I personally think that on the one hand, the label has enough inside the chain, no need to be in the internal link, moreover, not every label has the value of the chain, on the other hand, if the label does have value, you can manually add. We strictly control the keyword, is to better let the chain play its role in transferring weight, not to avoid the search engine punishment.

2, the chain as outside the chain, the construction of natural chain

What is the nature of the chain? In fact, is the natural link, not deliberately anchor text, nor appear in the template keyword, but in the article as a reference, theoretical support, information supplement, resources and other role of the action of the unintentional behavior of the link. The natural chain is different from the automatic chain, automatic chain is often regardless of context, as long as the string matching on the chain, and the natural inner chain is the context, that is, when a need to be deepened interpretation, supplementary instructions, material to prove the word appears, we will give it a corresponding link. The inner chain within the site is also a natural link, that is, although we publish in our own website linked to their own site, but still have to follow to make these links appear natural and useful, and is certain useful, those non-essential links we can completely remove. This natural reference within the chain of construction, our best learning goal is Wikipedia, Baidu Encyclopedia.

3. Control the cable Connection density (compactness)

The density referred to here refers to the frequency at which the anchor is connected to a content area. In the traditional automatic chain plug-in, the anchor link may be concentrated at the beginning of the article. This is not a good phenomenon, not only seriously affect the mood of the reader. At the same time, the search engine will be the link area as a deliberate action of the link behavior, will be doubly wary of these links point to the page. When writing articles, we should strictly control the density of the anchor chain connection. One is to be as diluted as possible to the layout of the anchor chain, the intention of the anchor chain to connect more than 3, and natural links should also pay attention to the distance between links. The second is to control the number of links appear, especially to automatically add a chain of circumstances, must be a preview of the article, if found that the chain took place in the compact situation, you can avoid the accumulation of keywords by using synonyms.

4, control the difference of the chain connection (position, color, logo)

Location: These internal links can handle the location of the link in the case of a good density control. Generally speaking, the link is in the key position, for example, the first paragraph, the last paragraph, the first sentence, the last sentence, contains "In a nutshell," and so on keyword key sentence, at this time they expressed the meaning more important, the link receives the page to receive the trust degree to be more heavy. In addition, the context in which the link is linked has a supporting effect on the link itself.

Color: internal links in color to distinguish between the content itself, whether or not to add an underscore can be depending on the effect of the interface, but the color must have a difference. At the same time, there is a good difference between the inner chain and the outer chain, that is, you can use color or background color or picture. Like a web, a small icon that represents an external link behind each external link.

Identity: Internal links are different from external links, but not that internal links can not use nofollow, in the face of the internal link density increased, linked to the importance of the page is not high enough, automatic chain, etc., you can consider using nofollow to prevent weight transfer.

5, put the weights together

The role of the link in addition to the transmission of information, in SEO more important is to transfer weight. Any link will pass the message, but not all links will pass the weight, if you understand nofollow in the control website weight important role, then will notice the link in the page the weight transmission question. When we are in the construction of the chain, we should remind ourselves to focus on the weight. It's easier said than done! So where do I focus my weight? Key pages. such as the first page, category page (or tab), some planning page, and so on, these pages should get more links, light links are not enough, you should get more anchor link. Therefore, in the internal link building, not only to allow Plug-ins to automatically add the chain, they can also consciously increase the homepage keyword point.

In short, with the search engine marketing industry further norms, access to the threshold of further improvement, to do outside the chain or, within the chain, have entered a new period, that is, the natural link era. The real natural link is good, artificial imitation of the natural link is good, the site's internal chain construction is the website construction must pay attention to and solve the important problem.

Article source: Swish record net; original address: http://www.souluseo.com/neilian-wailian-ziranlianjie-5-jianyi/

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