Five types of smart soft text promotion

Soft text as the name suggests, it is relative to hard advertising, by the company's marketing planners or http://www.aliyun.com/zixun/aggregation/6277.html "> advertising Company's copywriter responsible for writing" text ads. Compared with hard advertising, the soft text is called soft, the subtlety lies in a "soft" word, like petitions, collect but not dew, the enemy in the invisible, wait until you find this is a soft wen, you have been cold staring into the carefully designed "soft text advertising" trap. What it pursues is a kind of breeze, the effect of the silent spread. If the hard advertising is Waigu Shaolin Kung Fu, then, Soft wen is petitions, softness Wudang Boxing, carrot and stick, both internal and external repair, is the most powerful marketing tool.

Enterprises through the soft Wen can put some of their own needs of publicity or advertising events actively exposed to newspapers, magazines and other print media, in order to achieve the effect of advertising and improve the visibility and reputation of the company's purpose. Soft article in the current has become a very practical enterprise propaganda methods, enterprise planning departments often put soft text advertising as an important work to do, often can make hard advertising to achieve the effect.

Soft Wen only so highly praised, the first reason is the effect of hard advertising, the cost of television media rose, the second reason is that the media initially to soft text charges than hard advertising to lower a lot of money is not very strong in the case of soft text input and output more scientific and reasonable. Therefore, enterprises from all angles are willing to use soft wen test water in order to enable the market to start quickly.

Soft Wen's clever place lies in a "soft", it pursues a kind of breeze, moisten the effect of the silent spread. Like petitions, collect but not dew, grams of the enemy in the invisible, until you find this is a soft wen, you have been cold staring into the carefully designed "soft text ads" trap.

Although the variety of soft wen, but ça, mainly in the following ways:

One, the story: in a moving story to bring products, so that consumers accept the story at the same time, also accepted the product. In fact, storytelling is not an end, the product clues behind the story is the key to the article. Here to emphasize that the story of knowledge, fun and rationality is the key to the success of the soft text.

Second, set the question type. Here is to ask a question, and then surround the question from the answer. For Www.mztj.cn wrote "Do 1+1=1 thing is not a loss?" Has aroused a lot of people's attention. It is worth to put forward that such a topic must grasp the timing and the heat, the question is attractive, the answer should be consistent with common sense, can not be porous, so, soft wen is to spoil your website and brand sword.

Third, use the emotion to make a fuss: take the emotion to do the soft article always is more important, because only the emotion thing can let the human mind connect. "When Beauty becomes a luxury" this article causes many women to resonate, so Www.kzfk120.com's visit volume also greatly increased. Because this article speaks of the feminine heart, has moved to read this article the feminine. So many businesses have always put emotional marketing as a panacea.

Four, promotional: such as the article "* * *, in Beijing to buy crazy!" This kind of soft wen from psychological to the consumer caused a kind of demand in short supply phenomenon. The effect of an impact on consumers to create the desire to buy.

V. Threatening soft text. The form of this soft paper is exactly the opposite of emotional soft text. The threatening soft text hits people's weak rib directly. "2008 men fear the five biggest behind the killer", in fact this form of intimidation is more easily let people remember. But must grasp the good degree, has gone too far to let the person disgust!

These five kinds of soft paper form is not isolated, it is best to combine them, and the enterprise should be based on marketing strategy as a whole to promote the process of the important campaign.