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's wonderful web content is the most critical factor in attracting visitors.
people tend to draw visitors through search engines down to an ongoing attempt that may or may not succeed. But with this hack, the user will understand that the wonderful web content is better than the 10-year-old meta or a beautiful theme page.
The 26 steps of
A to Z can help you build a successful website and bring a large number of visitors from Google.
A. Preparatory work
ready to start creating content. The domain name is identified, the annotations are organized, and a Web site with at least 100 pages is created. These 100 pages must be "actual content" pages, and not include linked pages, resource pages, and copyright pages with no actual content.
100 pages is enough? In fact, you can also take into account business or industry information, q&a or previous online newsletters.
B. Choose a friendly domain name
Choose a domain name that is easy to remember. Google.com is much better than mykeyword.com.
domain name choice will greatly affect the public's recognition of its brand, its role is no more than the role of the search engine school. Let's see the lesson of goto.com change to overture.com. It is the most powerful content search site I have founded on the internet. It took a few years to slowly eliminate the negative marketing that changed the domain name to its brand (which is something, but it does give us a profound lesson).
C. Website design
The simpler the web design, the better. The first principle is that the content of the text is larger than the content of the HTML. Pages should be read-tested and available to all browsers, including from Lynx to mainstream browsers. In other words, try to move closer to the HTML3.2 protocol. Google spiders do not show that they like pages that use HTML4.0. Try to use less heavy flash,java or JavaScript.
I don't think it's much needed, but if you have to use scripting language, try to use an external scripting language. Because it does not have much effect on the site, and people do not like it (search engines hate JavaScript), so it will have a negative impact. It makes sense to name the site's directory name with the keywords you want to emphasize. You can put all the content in the root directory school (although this practice is controversial, but long-term practice has proved that many search engines have received good results). Don't let trivial links like "best ideas" or programs like counters flood your site. Try to keep the website concise and professional.
Learn the classics of Google itself: The new fad is simplicity. Simple style is the favorite of Internet surfers.
speed does not mean everything, but it is very important. Your site should respond quickly to requests for access. If the latency is up to 3-4 seconds, so that browser types appear with other content, your site may be in trouble, and the 3-4-second latency will be different for foreign and native visitors. However, any access requests that are local must not exceed 3-4 seconds. More than 10% users will be lost each second. The difference between success and failure may be 10%.
D. Page Size
The smaller the
page the better. Try not to exceed 15k, including pictures. If it can be smaller, no more than 12k will be better. In short, the smaller the better. I believe you will try to stay within 10k. It's not easy to stay between 5k and 10k, but it's worth it. You know, 80% of the user access speed is even lower.
E. Content
generates a directory page (between 200~500 words) every day.
If you are unsure of the content of your site, go to the Keyword Recommendation tool (http://key.admin5.com) and find a keyword on your subject. This is the theme starter.
F. Keywords density and position setting
This is simple and old-fashioned seo (SEO).
in the title, the descriptor, in the header, in the URL, in bold, in italics and in the page all use a keyword, but to ensure that the keyword density in 5%~20% (do not worry about this). Use good sentences and check spelling. The spelling checker is more important when search engines can automatically correct the search. Because you have no reason to have a spelling mistake.
G. Point to Foreign links
each page, under the keyword you want to emphasize, do one or two points to a high level site. Use keywords in linked text (this is important in the future).
H. Cross Link
Cross links refer to links within the same Web site.
from your website link to the topic station. If the page content is about food, you can point the link to an Apple or vegetarian Web page. For Google, links to related topics are important for sharing your PageRank. You don't need to outperform all the other sites on all-star pages. You want 50 pages per day to produce 1 search referral links, and you don't want 1 pages per day to produce 50 recommended links. If you find a Web page that uses Google to create an extreme effect beyond other sites, you'll want to pagerank the page to other pages with a cross link. This is the ancient "wealth sharing" rule.
I put it on the internet
do not use a virtual host, you want to use a separate IP.
To allow Google spiders to "crawl" on the site, all pages must be at least linked to another page on your site, and the directory cannot be two levels deep in the root directory. Link directly to the topic as much as possible and fall back to the root directory. The menu on each page should be linked to a page with a "subject index" on the site (to link the portal page and the logical navigation system to the page with the actual content). Do not put it online until the content of the site is not ready. It's better to have no content on the web than to have it at all. Hopefully it will be content from the start.
Open Directory Project (ODP, open trial directory light System, http://dmoz.org/add.html) provides a checklist. The Open Directory light system accepts your Web page and may be listed on the Google page catalog.
J. Submission of
submits the URL of the home page to Google,fast,altavista, Wisenut,teoma,directhit, and HotBot. The hardest thing to do is to forget about it within 6 months. In this way, submit, can forget.
K. Logging and Tracking
installs high-quality log tools or system trackers to ensure that the referrals of anaphora can be evaluated based on log files. Using a program that can provide more information is much better than using a graphics counter. If your site does not support the Referrers statistics System, then please do a backup, ready to upgrade it. In fact, any site, as long as the site is not outdated, will be 365 days a year to run the referrals statistical system.
L. Spider
look at spiders from search engines--that's one reason you need to use good logging and tracking programs. Make sure that spiders can easily crawl through all the pages. If not, check the system's link mechanism carefully to make sure the spider is able to navigate through the pages on the web. Also tolerate Google or f* with two spiders crawling on your site. If your site is not added to Google within 6 months, it will be added by other search engines.
M. Topic directory
Almost every keyword is related to a topic. Find and submit (Google Web directory is very useful here, because you choose the site according to the popularity of the site).
N. Link
It's a good idea to get a list of one or two Open Directory Management systems (Open Directory Project) before using the Google Web directory to find your own keywords. Find a Web site with a link page or a free exchange link, and then make an exchange request. Create a page specifically for your site, for links to topics or content, as a test point. If you cannot find an exchangeable link for the moment. A personal email is enough. Keep a low profile and don't worry because a site doesn't link up with you. Believe me, there will always be someone to exchange links with you.
O. Content
adds a page of high quality every day. It's best to have a current article. Avoid too much use of web logs to keep track of personal data, and find topics that people like to read. Hone your collaboration skills and familiarize yourself with the "Network language" (Web Speak) used by avid netizens: phrases with many text variants and many fast-reading dashes.
Most web users tend to simply browse the Web and do not actually read the content. That's why the more concise the key pages are, the better. If the user sees a very lengthy page, click the Return key to exit the page before figuring out what the content is. Instead of spending 15 seconds (a continuous amount of time) to understand the menu system you're using, users would rather do something more interesting. Because some large web sites can run the flash that consumes system resources, but you can not. Your site doesn't have to do these things.
use headings and bold text as logical delimiters on a page, I call them browser terminators because they draw the reader's attention to the page.
P. Gimmick
please keep away from any shady things, away from any untrue, immoral or improper means. It is dangerous to walk the bridge, to stand on the sunny road for development.
Q. Fallback link
When you receive a link request, check the site before you link to the URL. First check their PageRank values through Google and look for directory listings. Do not simply link to a bunch of spam pages because the user clicked on the link. Be sure to link the site to the content and theme of your site. Links to websites that Google thinks are bad neighbors will consume your PageRank value.
R. Enrich the content of the website
can provide information such as "letters to friends", forums, mailing lists to enrich the content of the site. Read and study the forum posts related to this website, and fully absorb the lessons learned by others. Be sure to avoid adding a bunch of banners and pop-up windows to your site.
S. Beware flyers and manuals syndrome
If you have a low-cost website, or have an online version of a traditional tangible product, be careful not to talk less about your product and your own on the site. It seems counterintuitive, isn't it?
T. Stick to doing a content page every day
The
Overture recommendation Tool (http://inventory.overturn.com/d/searchinventory/suggestion/) provides advice on innovative web content.
U. Analysis Log
Two months later, you will find a few search referral links on the page that lists your site's address. Look for words that people use. See the bizarre combinations of words, and think about why people use them to find your site? If you have ignored content, then remember to create a Web page for the theme. Design your site According to the needs of the search engine. If the content of your site about citrus, but the recommended links are all about citrus fruits, then you should create around the citrus and other fruits of the article, rather than introduce ordinary citrus articles. Search engines will tell you what kind of content they really like, listen carefully! Search recommended links in the log can have gold yo, the problem is how to take it out!
v. Real-time Theme
Only success leads to achievement. The theme you choose will keep up with the pace of development. For example, the Z site will launch a product A at the end of the year, and you'll be making the Web page in October so that the search engine can search for it in 12 copies.
W. Friends and Family
Network is critical to the success of a website. This is where you spend your time discussing issues in a forum. This is the "22nd discipline" of research: it is almost useless to stand idly by. The value of the forum can only be fully realized by communicating with colleagues and partners. Through communication, you will learn a lot of things, this is not only by reading posts can get. The network is built on the front and back links, Mutual prompts, exchange mails, it will guide you into your own problems.
X. Notes, notes, or notes
If you make a Web page every day, you'll find that your inspiration will burst into a magical moment. Whether it's in the shower (dry first), or in the car (please pull over), or sitting at the table, be sure to write it down. Because after 10 minutes, you'll forget all the good ideas you've had. So try to write down the details that you can think of. When the source of inspiration no longer spewing, this method is not a good way to help you solve problems.
Y. 6 months after submission check
6 months after submitting to the search engine, check to see if your site has been listed as a search engine. If not, resubmit it and forget it later. You can also try those free catalogs.
Z. Insist on making Web pages with high quality content
finally can discuss this problem! Google likes content pages, and it's high quality content. Should be based on a number of keywords to create the content of the Web page. By the end of the year, you can have about 400 pages. This will make your site stand out in a large number of keywords, resulting in a reciprocal link, and eventually make the Web site can be a foothold on the internet.
Follow the 26 steps above and I'm sure your site will be a success in a year's time. Search engines make 500 to 2000 search links a day. If you create an excellent website and reach the number of 4~5 pages per visitor, your site will reach an average of 1000~15000 times a year. How you look at these visits is your own business.
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