Different data, different life

Different data, different life

Starting from February 27, on the left and right side of the home page of Taobao, hanging a Amoy doll head and a map of China, they are "embedded" Taobao logo inside, Taobao's "door" will be opened, users will be introduced into the Taobao Data festival, exposure to the world of Taobao a lot of mysteries To reach the real life of hundreds of millions of netizens.

This is not the first time Taobao held a data festival. 2011, Taobao held a large conference in the Water Cube, published a large number of online shopping data "dry goods" for the electric business and even the entire Internet industry is indeed a rare feast of data. For this year's "Data festival" everyone also placed high expectations. But this pageant has changed dramatically, and we're seeing this data:

Shenzhen people most power, northeast people favorite chewing betel nut, Aries more stuffy than Scorpio ... A group of "subversion" of common sense information, the use of various media quickly spread, only micro-blogging on the trigger at least 200,000 times the amount of forwarding.

These vivid cases not only attracted the media and industry people's great attention, but also caused the ordinary netizens in the intense curiosity and freshness of the original data can also be presented: not subtraction formula combination, not serious press conference, not the face of the investigation report. It is so close to our life, from which we can empathize with the life of the past year: on Taobao "shopping", chasing fashion trends, the pursuit of life in a variety of practical needs to meet ...

In a sense, it is more persuasive than a regular sample survey. The data come from 8 million daily courier packages that travel through China's major cities, with hundreds of millions of of Internet users buying and trading day in and night out. Behind the interesting faces, this data festival completes its mission well: complete deconstruction of the net purchase consumption blueprint, showing the trend of the future online shopping trend.

Data recording the ultimate life of data marketing

The most rigorous data, together with the most lively forms of copywriting, pictures, and video, are wonderfully combined in such a way. Whether from the attention, data samples, the breadth of perspective, "Taobao Data Festival" is a new era of data marketing. Online shopping has promoted the change of people's life, the data recorded the change of People's life. We can imagine that the future of these data, we can entertain the mentality, more to report the attitude of research, to review China's e-commerce process of the most active era, those cities between urban residents living consumption scenes.

The data is placed in the big theme of the comparison between cities, it is better to butt the reality pattern of Chinese business society, and it is very easy to arouse the positive response of netizens all over the country. It takes a map as a manifestation, shattered the authoritative data has always been cold face, the scope covers eating and drinking, basic necessities, interpretation of the way is in the constellation, men and women, region, age, occupation and so on, can be called to provide a very communication affinity for the consumer behavior of accurate description of "China online shopping map." It is a map of E-commerce, but also a map of economic development, is a reflection of cultural customs and social psychological changes in the map.

It is worth mentioning that this data flexible use of infographic (information icon) This vivid, intuitive, novel presentation. A picture of thousands of words, this time presented the beauty of the data is amazing. Of course, this is just the beginning, Taobao hands of the huge amount of consumption data in the future of the explosive is worth looking forward to.

So far, we do not have to discuss the Taobao Data Festival Marketing communications, not to mention the current hot social media dissemination. In fact, the core of social media success lies not in the skills of communication, but in whether the event itself is sufficiently topical. Countless shocking, joyful, stunning faces on Weibo have told us: this is the ultimate in data marketing! Through the data, the public see the data of the universe, Ming Life, and the future of the Internet information, the possibility of data.