Different purposes and different ways of promotion

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In fact, every person engaged in the Internet, into the beginning of the industry, are from the promotion of marketing, only to continue the actual combat and analysis, in order to learn more things. Now the work of the empty city is to promote the department's business, although boring, but whenever found some promotional know-how or have customers to consult, the heart has a sense of accomplishment. Not to say for the department brought how many business, just feel today learned something, not wasted.

Through the last few weeks of actual combat empty city found, rely on a single way to promote difficult to achieve your intended purpose, today want to talk about is how through the integration of various promotional methods to achieve our different purposes.

A brand? Generic!

Since you want to do is the brand, it needs a wide net, you may catch the crab rather than the fish you want, but there is a harvest, do the brand, you only let more people know your brand, can let them to affect more people. Empty city that the most common way to do the brand is the forum, micro-blog, stick, and attend the activities under the line.

Forum: This effect from needless to say, remember empty city in learning to promote, the teacher gave a case, is about Vivian not old appearance of the secret, is because she drank a bottle daily C, although a lot of people at a glance it is a soft text, but its reprint volume or reached 30,000 times, a hundred thousand of of the browsing volume.

Micro-blog, post bar: Remember at that time in the micro Bo the most fire, a "total ban Wanglaoji, on the line to buy a bottle," and stick also spread everywhere, have to say this is a very successful brand promotion.

Offline activity: Here we still have to mention Wanglaoji, 08 Wenchuan earthquake charity gala, Wang Old Ji donated 100 million, caused a stir, Wanglaoji is not very famous, many people do not know it, in its donation after many people through a lot of channels to understand what is wanglaoji in the end is a kind of business, soon it was turned out , the king of old Kat This brand is also a household name in the country.

Second, do flow? Paramilitary!

This and brand is not the same, since the need for traffic, that must be the better, the more accurate flow, the conversion rate will be higher, as for this accurate flow, empty city think five methods are better: QQ Group, space, blog, micro-trust friends Circle, public platform, portal submission, SEO.

QQ Group, Space: This method is believed that we have all used, is in the group or space to send an advertisement, introduce your site specific service scope and product items, and finally add a link to the site, generally though this kind of advertising no one point, but as long as you will point in the general is interested in your site people, In other words, through your promotion method has attracted more accurate flow.

Blog: Here's an example of what's going on around empty cities, we all know that we A5 marketing Department of SEO Diagnostics in the circle of small well-known, in the beginning of the project, most of the list is by the General Manager Tang blog brought, the method is very simple, is to write on the blog about SEO knowledge, we look at his very professional , there was hardly any communication, and the direct list came.

Portal submission: Write more professional original manuscript, to more well-known portal submission, inside cleverly plus you want to promote the service, to see the people generally have the knowledge of this aspect of the people, read the article if still not very good grasp, it can only let professional you to help, the list came.

Circle of Friends, public platform: the function of the circle of friends and QQ similar, in this empty city is not much to say, micro-trust public platform, micro-letters have some subscription number of friends will find that they push the ads or articles at the bottom of the link, but also some services introduced, which is more accurate traffic.

SEO: I believe why use this method to bring the flow is accurate flow will not need me to say it, but still remind webmasters in the site design at the beginning must do a good job of keyword screening.

Third, do sales? Lean!

To do sales, there are four fine: the promotion of refined, Exchange essence, Customer service essence, after the sale of refined. Here said the promotion of the essence and the 3rd similar, sales more need accurate flow. As for the AC essence, as you may have guessed, can let business and customer in-depth communication tools or platform is the best QQ and micro-letter, this pair of Tencent brothers in our sales is an indispensable link, and can successfully use and complete the order is we need the refined customer service, An experienced customer service is a key to the success of a transaction, which is also the reason why many industrial enterprise websites are willing to pay a great deal of money to have experienced customer service, because they can not imagine the profit of a single transaction.

Finally, after the sale of many corporate websites or electric dealers do not value this piece, there are even a lot of businesses are once the customer reflects the quality of goods can not directly open scold, we need to know, we do business is not a hammer of business, are hoping to bring two sales, good after-sale will bring great reputation, For the promotion of the brand also has a great benefit, which Su Ning easy to buy is a typical representative.

Written at the end:

Empty city after this period of actual combat summary, want to achieve different goals to choose the appropriate promotion method is also very important, choose the wrong method or not only did a lot of work, and ultimately you want to achieve the effect is not achieved.

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