Digital reading: Alternative opportunities for mobile internet

According to China's Ministry of Industry and Information technology released data statistics, by the end of 2012, China Mobile internet users a net increase of 111 million, to 750 million households, of which 3G mobile phone users up to 220 million, and is currently growing rapidly. In addition, based on the rapid growth of Android and iOS devices, the explosion of information content from mobile Internet has become the focus of industry attention.

The Internet content information constructs the digital reading opportunity

Based on the current development trend of mobile Internet, digital reading media has been able to the rise of various intelligent terminal equipment, so it is becoming the future trend of media recognition. China Press and Publication Institute published the 2010-2011 China Digital publication Annual report also shows that 2010 China's digital publishing industry total revenue reached 105.179 billion yuan, of which, mobile phone publishing revenue reached 34.98 billion yuan.

Based on such a large growth trend, more and more content service providers are increasing the pace of digital reading, in the Chinese local digital Reading media camp, Beijing Aquarius Age Culture Communication Co., Ltd. as the main representative of some digital reading media organizations have become the industry leader, and through digital graphics, text, sound, such as a variety of ways, combined with a variety of terminal reading methods such as mobile phones, tablets, PC terminals and other carriers, to convey a rich and colorful reading experience for users.

In view of the current situation, this trend not only effectively solve the user's digital reading, but also to the industry economic development will play a positive role in the birth.

Users favor Chinese digital reading media

According to the official staff of Aquarius Times, digital reading has become the focus of the industry, and its main factor is that digital reading media has the characteristics of high quality, precision, deep content and so on, with the help of various terminal intelligent devices, Users can fully fragment time for digital reading in order to provide themselves with more information accumulation.

In addition, the digital reading media combined with graphics, text, sound, shape, shadow multimedia forms, but also allows users in a relaxed and enjoyable state to fully appreciate the good experience of information acquisition.

Aquarius official staff said that the current company's "Heart Exploration" and "out" is full for ordinary users to launch professional digital reading media, through more than 6 years of hard work, the current age of digital reading in Aquarius has reached the cumulative circulation, and through and Sina, Tencent and a series of front-line Internet Platform service provider cooperation, and thus make Aquarius era of the two major brand products, "heart exploration" has become the Chinese language world's most popular psychological and spiritual growth Multimedia magazine, "Out" has become the fastest growing circulation, the most content of the multimedia magazine.

The Chinese digital reading Media is more aware of users ' needs, which is another factor in the explosive development of digital reading trends, said Aquarius time staff when talking about the company's growth trend.

Digital reading: The future business opportunities in the information Age

In an interview with reporters, a number of digital media users have said that the digital reading media in the experience of the traditional media can not compare the advantages, in addition to the digital reading media users time management, knowledge accumulation and other needs also have a high efficiency, whether the student group, white-collar users, or business people, At present, most users have officially entered the ranks of digital reading media.

In the era of business opportunities, digital reading media is a huge business opportunity. According to reporters, in the United States, in the first quarter of 2012, the publication of books for young people (for minors under the age of 18) has surged by 233%, to $64 million trillion, while the number of uncensored digital reading revenues in other regions is numerous.

In China, in addition to the water bottle age and other professional digital reading media organizations, there are more digital reading agencies are experimenting with various, these digital reading media in reading, content creation, dissemination and other aspects of the continuous initiatives, will also symbolize the arrival of the new generation of Chinese digital reading era, This trend has not only confirmed the future of digital reading media, but also indirectly reflects the future of digital reading media will be a comprehensive business opportunities in the era.