Game promotion becomes the first choice for internet cafes to develop value-added services

See friends in ChinaJoy interview Shi Yuzhu's record, which talked about the game to push. Suddenly feel very interesting. When the media and the outside is also keen to talk about the so-called push, in fact, Shanda, Giant, NetEase and other large enterprises to promote the model has been upgraded. That day and a grand friend night together, chatting about this problem. He expressed the new pattern of promotion:
How can new players get started quickly? How to let the player come in to stay? How to let the player who has no money to buy some cards can continue to play the game? How can they not even go out and the traditional paper money will be able to change into a point card?

Even, how to let these players play, not only their own money, but also with others to spend more money with more people? If only they could help themselves, it would be nice to develop users. So, the game company launched a "mentoring system", the name is Master Apprentice, but in fact, here is a big body:

Master Apprentice, he can from the Apprentice's consumption has a commission. Although a few people, but if a lot of disciples, the income is very substantial. So we can see that in Baidu some of the online games to promote the connection of the purchase is not a business, but individual players, a monthly throw million, this money of course can come back. The Apprentice's apprentice's consumption can also bring some commission to the master. Therefore, the big player, oneself pulls in the apprentice even tens of thousands of, his task actually already is not playing the game, but is the sparring, brings the new person, helps them to solve the problem. Standard hospitality suit one.

Play online games can actually overdraft. General online games will be a big trust package to a big player, he can be disassembled into a lot of small trust bag, therefore, when the Apprentice has no money, or inconvenient to recharge, the teacher to the trust package can solve the above said no money problem. (I hear it feels so good)

This model gives the player a chance to earn money, in some small towns, some players can also monthly income of 2000, 3 million, big players of course higher, this is a good job in the local. Enthusiasm is fully mobilized.

So said to find that the push is a good model to solve a lot of important problems, but the new "mentoring system" as the representative of the new model, more fully dripping to show the channel characteristics of the Internet.

Similar new models are rarely reported. The Grand friend described, this is the net swims the company public small secret. and retrieve the external data, also see is the major online games online this system, Master and apprentice sharing the music of the game's boast PR article just.

Now China's game market has gradually matured, with the game market hot development, increasingly fierce competition, as the basis of the growing game, Internet cafes this industry has become the main battlefield of network game promotion, game promoter this career is with the Network game promotion form of continuous innovation and appear, The major game operators and its "push" personnel have also seized the Internet café this game to promote the golden treasure. Internet cafes in the face of fierce competition in their own industry under the circumstances have to look for value-added services from other aspects, the game to promote the nature of Internet cafes to develop value-added services, the preferred goal.

Game manufacturers attach great importance to the main battlefield of internet cafes, and internet cafes also very much hope that in the era of meager profit to hold a new cash cow, it seems that both sides should be hit, but in the actual operation of these years, the Internet café did not taste the same as the huge profits of the game industry, Although the Internet café has been integrated into the game promotion and online games industry chain, but it has not become a real game promotion channels, the current online games to promote the channel is still dependent on the ground promotion company and promotion staff, Internet cafes just as a promotional venue, and Internet cafes are only the cost of a symbolic rental venues. This is an awkward ending for an internet café with an absolute number of players.

Game promotion has been so close to the Internet café, the Internet café should take advantage of this opportunity, as the saying goes, the survival of the fittest, internet cafes should become a game promotion channels.

In the game promotion, the domestic chain of Internet cafes should be in the front, they are also the first to experience a variety of difficult to solve the problem of Internet cafes, in this respect has begun to find their own way, fundamentally solve the Internet cafes in the game to promote the various problems, in fact, chain cafes from the scale has been fully equipped with game operation, promotion , Sales complete system, fully capable of operating a game, although not independent research and development capabilities, but can fully cooperate with the upstream manufacturers to solve the problem of game products, joint operations is also a lot of new listings free online games in favor of the model, and chain cafes in this area is only the experience need an accumulation of the process.

Of course, the chain of Internet cafes in their own operation of the game, their role from the Internet café into operators, followed by the other game operators will no longer welcome the competition has quietly begun. So it is necessary to pass on operational risk and competitive pressure, at present, it is better to operate jointly with existing operating companies, Internet cafes are responsible for regional promotion, store promotion activities, sales point cards and other business, and brand promotion and operation strategy by the production operators to worry about, so that not only can make internet cafes in the early to avoid their unfamiliar areas, can also concentrate on the promotion and sales work, and finally created the game brand Internet cafes can benefit, but also from the accumulation of game operation experience, for the future large-scale development of laying the groundwork.

The same wishful thinking can not be played on one side, with the joint operation of Internet cafes, operators also have their own requirements, the first is the chain of Internet cafes must have the advantage of resources, can cover a certain area and play a scale effect, and can see the promotion effect, in fact, operators of these requirements is very normal, imagine if not with the Internet café joint operation, Operators themselves also face these problems, and now the Internet cafes want to assume the promotion, the role of sales, it is necessary to bear this responsibility, so the chain of Internet cafes in the scale of the requirements are very strict, the current domestic largest chain of internet cafes in Shandong Wan Jia has nearly 2000 stores, but in their own operation of the game, still can not be implemented smoothly, The reason is also clear, even without locking caused by poor promotion, chain cafes if you want to play in the game operation has made considerable progress, strengthen their own construction is still upstream of the hard indicators.

Online games channel Promotion is a scale effect, the need for intensive cultivation and in the short term to achieve results, and the single Internet café in this area is at a disadvantage, in this regard should be clearly aware of the Internet café itself belongs to the information sharing platform, and reasonable use of Internet cafes platform to promote the game, so speculative psychology It is difficult to really do a good job channel promotion. Chain of Internet cafes in this respect has its own innate advantages, but still need more exploration, in solving their own development problems to use more energy to do game operations, become a game promotion channels.