How can the Novice webmaster regulate their website

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China's internet age has grown rapidly and is now appearing in more and more individual stationmaster. In China at present basically average everybody has a website, even some stationmaster constructs more station. General webmaster can only rely on Baidu, Google and other alliance ads to get the usual cost support. And some companies ' business sites rely on earning corporate information and advertising costs. And the internet has changed a lot every day, at the same time will continue to produce a number of owners, and now through a lot of webmaster this year's Day is not easy, because Baidu is constantly tuning its algorithm, resulting in network optimization deepened a lot of difficulty, and then novice more difficult to learn and practice network optimization aspects of things, Basically through the network to find some knowledge, 177 car summed up some for Baidu this tune algorithm novice How to regulate good site.

One: We first want to regulate what kind of site, the site it belongs to which type. Advice is generally used as a webmaster comparison industry.

1: Comprehensive station, its channel is more, the information is relatively big. Each channel is usually a professional.

2: The industry station, its channel is more single-minded, the amount of information is not very large, the general message is refined. Mainly to retain more users.

3: Regional station, it is mainly for the region to make products, can be integrated and single-minded to make the region information, the more focus and user degree than the higher information for single, less and more customer groups can be centralized.

Second: We analyze the structure of the site and channels, as well as columns and suites.

Baidu is now generally hope that the webmaster site structure in place, generally a year or a few years to change. The website program and structure can be changed a little bit later. Otherwise it is not conducive to ranking, it will be a straight down to the rankings in the rise. Layout is mainly color matching to reasonable, mainly according to the user's perspective to experience.

Third: site title, keywords, description, site content and links

1: The title of the site is generally three to five words plus the name of the site, combined with the site's keywords and content to find the core. General brand sites are based on the site name plus a fluent sentence composition. The higher the weight of the front.

2: The key word of this is not fixed, is generally based on the title to take the corresponding keyword. Keywords are generally three to five, the more the higher the weight of the front.

How to select keywords summarize the following points:

(1): Baidu Index, heat list and Googel Advse ads to check. Tip: Baidu Index is not accurate, can only be used as a reference.

(2): Through the Baidu Post bar, know how many people look at the attention and message, at the same time can blog and BBS and other messages to judge the heat.

(3) by listing the keywords in Baidu and Googel, as well as more search engines to search for how much of the same content to your site to set the keyword, this is very important to analyze competitors. At the same time can also be concerned about Baidu's most listed below the key words, ranking from left to right the more left to search the more people.

(4) Advice from the site content and product name close to as the keyword.

(5) Questionnaire survey of the line, and analysis of potential to enhance the hot keyword. (For example, now China's electric bicycle development soon, will be in a year after the lithium battery electric bicycle, so I first make this keyword, in the future in favor of its ranking)

3: Content of the website:

1: Comprehensive Web site, to the integration of information.

2: The industry's website, general to introduce industry information. Do not put too much irrelevant information on the site, not conducive to the user experience of the site.

3: The local site, the general need to put important information on the site's key parts, but also to reflect the localization of the line.

4: Friendship links generally want to change, Baidu Snapshot update fast, PR high, at the same time now change some old station, the weight is relatively high in favor of Baidu rankings. It is best to change peers, general peers 70% different lines 30%, the first link not more than 50.

Four: the name and domain name of the website

1: The site's name and domain name mainly embodies: easy to read, easy to understand, easily written, easy to listen to, easy to write, easy to remember.

2: The name of the website to obtain a product-related and distinctive meaning of the name. It is also best not to take the same name on the Internet because the same is not conducive to publicity. Because now Baidu's Bar, forum and blog can not stay, only Liu Chengwen so others through search engine to search, if you do not rank to the first page first, you help others publicity, so now the website propaganda more and more difficult, is very important.

3: The domain name of the site to others to see what this is the industry, generally first in Chinese pinyin, the number (good to remember the special meaning of Chinese), simple spell + full spell, full spell + digital or digital + full spell, all English, English plus number. The better remember, the shorter the best. Different circumstances to be specific to analysis, can be divided into industry domain names, regional domain name for the leading.

V: Website Propaganda

1: Site original or false original content, now Baidu focus on the original, first Baidu and Googel first general only included a page, while Baidu uploaded to the internet site will soon memory cache and Baidu is to be included in a day to two weeks. So to the site all the plans for a one-time upload in favor of future rankings. Googel will soon be included in the general 1 days to 7 days, a first search engine generally included only one. If the original will consider the inclusion of more. But now Baidu quickly Zhao sometimes can't keep up, we also don't have to be anxious to do station content, at the same time one months to do several high-quality links, this is conducive to ranking stability. Site snapshots mainly reflect the periodic update is good, original content as the main, external links for the secondary.

2: Through blogs and forums, there are now more ways to advertise. A lot of blogs do not let publicity and stay on the Web site, not to mention the forum, see the URL on the seal, and sometimes not registered. To a advertising area and water area Baidu is sometimes not included, at the same time click the person is very few. So these methods become more and more difficult, advice everyone to do some more formal stations.

3: Through Baidu's products to publicize, Baidu's know and stick is a good place can be slowly to do experiments and analysis, and he also has terms and pictures, blogs and other ways. Remember not to leave too many of your own URLs in these places.

Sixth: Plan the site fees and upload space, and then plan the future development of the site.

1: Beginners generally do not spend too much money, only to buy a domain name and stable space. A stable space is good for rankings, and if you are the best place to buy local IP addresses.

2: Upload the program one-time in the day 1 hours upload success, if it is the best template in the day to complete all the local solution.

3: Regulate the development of a good website is also very important, now the site is more and more difficult, so there are a lot of webmaster all the time on the site, but also hope that the future of their own site has a good prospect. So to constantly analyze the development of the website.

177 Car www.177che.com Summary: As a station to have the prophase of the regulation and the medium-term continuous adherence and maintenance of the latter, but also hope that more owners to share and exchange.