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The focus in the past has always been on Google, and it is true that Google is the biggest source of traffic at the moment, but it is slowly changing. Now Bing deserves your attention, especially if you're targeting the U.S. market. With the latest figures from Experian Hitwise, Bing now accounts for 30% of the U.S. market's search share (and Yahoo's half, but Yahoo's Bing search). Bing takes over Yahoo's search traffic. Personally, it is really not worth the extra effort to do Bing and Yahoo, each search engine algorithm is different, SEO methods are not the same, but some place is figured out, if the Google did a good job, the other if not well, there is no great loss. But with the current share of Bing at 30%, that means I can get a little bit of energy out there, and I've got some good rankings on Bing, so I'd like to share my experience here (just talk about the different priorities of Bing and Google, because many other places are figured out):
1. BING prefers editorial type links
Google likes all types of links: directories, articles, blogs, and so on all kinds of, as long as it works. But what about Bing? Bing will also track all types of links, but so far Bing has given the editorial type only the highest weight. What does an editorial link mean, in an article where the link is incorporated into the content, Bing does not give Resourse box the way Google does (generally, after the article is finished, add a paragraph at the end of the author's text, where this text is called Resourse BOX) and directory too much weight. So, to get good results in Bing, do as much of this type of link as possible, and it will boost Google's rankings.
2. Absolute matching domain will get more rewards in Bing
What is an absolute matching domain name? for example, your word is "buy car", so the name "www.buycar.com" is called an absolute match, ". org" ". Net" is counted, but the other suffixes don't have rewards, The absolute match domain also gets a good boost in Google, but it seems that Bing will give more. No matter how to use the absolute matching domain name to register the site.
3. Bing likes Content-rich web sites
To get a ranking in Bing, because it attaches more importance to content-rich sites than Google, you need to do something about it. If you have a station, basically no content, but as long as your chain is strong enough, can be ranked in Google, but there is no such thing in Bing. So to gain the trust of Bing, you have to enrich your website and do more related topics. If you have a two or three-page Web site that works well on Google, you can choose to add some content and link the articles to footer or the home page to make it possible for Bing to find them.
Summary: The above factors if you do well in Google will also get good results, but some of the details are different, you can according to the above data to adjust your strategy.