How to use mobile phone station for brand promotion in medical industry

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In the mobile Internet more and more follow up at the same time, unavoidably let the medical industry want to follow up mobile internet, so, on the derivative of mobile phone station. Many medical professions are beginning to try to promote mobile phone stations, but for mobile phone station, how to promote it? That's the point. We can not help but find that many hospitals do their own mobile phone station, but there is no good marketing promotion, in response to this problem, fully fully to analyze their own views.

What is the purpose of the hospital mobile phone station?

Many hospitals do not know why they want to do mobile phone station, do not know how to do mobile phone station, how to promote? In fact, to the medical industry, mobile phone station in the initial juvenile can only be suitable and brand promotion, combined with network promotion, to create a brand of packaging. So, a hospital using mobile phone station to promote, it is necessary to clearly understand the purpose of our station, and how to promote the station after.

How to use mobile phone station for brand promotion in medical industry

Marketing of the news soft text of brand marketing

I believe we all know the effect of soft wen marketing, a lot of soft marketing can give the strength of the packaging brand, to achieve some of the expected effects, such as Sun Chen wrote "from" Brain Platinum "on the development trend of soft wen marketing", the article in detail on the soft marketing is definitely a good marketing strategy, because the soft wen can make your readers deeply love, and then , mistakenly into your "marketing trap", so you can well launch their own products, marketing their own corporate brand, and ultimately achieve high returns.

So, if the mobile phone station can do some soft wen marketing, I believe it is more effective than the site promotion. However, often many hospitals do not attach importance to this piece, always eager to achieve short-term effects, while the soft writing is not good enough, will only give news sources to create more junk information.

Promotion of bidding station of brand marketing

Generally do medical care will be used to bid, bidding station is almost the most direct medical site to users of the site, so for the promotion of bidding stations, can be very good with the mobile phone station. Can write a very consistent mobile phone station to promote the site of the article, very good will be mobile phone station to create public welfare form line, placed in the position of the auction home. Because we face the user is SNS user group, no user will be separated, so this is the most direct.

The micro-letter of brand Marketing

Some time ago, I found around the beauty salon, newspapers, enterprises, retail and many other industries have adopted the micro-credit marketing. Not exactly micro-credit marketing, because it is not yet seen these industry marketing is very powerful, mainly let users know that there is such a function. So, for the hospital is the same. Go to a certain industry first, do not to make money, often you will miss a lot of marketing points.

Public micro-letter accounts can be published every day, and this time, in the promotion of micro-letter, it can be very good to take the mobile phone station. For mobile phone users, the Click may be very large.

Community Promotion of Brand marketing

Before and friends have discussed such a problem, is targeted at a certain area of the population to promote, to achieve the effect is very large, then that is, if you can recommend children in the kindergarten novelty gadgets, always more than you sell in the technology street. Find the most groups of areas, advertising, but can greatly enhance the promotion efforts. But the area of the population distribution needs to be clear.

The local forum of brand marketing

We are in the environment of every region has its own forum, this is not only a favorite place, but also the medical site to promote the frequent places. If I am Qingdao's Hospital, then, I can in the Qingdao forum such place carries on the promotion, often will give oneself to create more opportunities. Like mobile phone station can be very good promotion, but need to pay attention to a point is, generally such forums are mainly public welfare, if the simple propaganda hospital, I am afraid will be deleted post.

Mobile phone station promotion methods still have a lot of, such as QQ group promotion, more ideas need everyone to develop and research.

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