L ' oreal Vice President Lanjing: Brand Promotion New media becomes an important platform

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With the rising of new media such as search engine, SNS community, micro-blog and so on, the traditional brand promotion front has gradually expanded to new territory, which drives a large number of domestic enterprises to move and explore new marketing classics. A few days ago, in Shanghai, the 201,100-degree meeting CEO Sharon, L ' Oreal Vice President Lanjing revealed that next year L ' oreal dissemination channel Choice will further enhance the attention to the new media.

In the new media booming, consumers more difficult to gather together in the background, many of the executives said that the search engine and other new media as a brand promotion of important positions to more widely cover more targeted users.

"The new media is gaining momentum, especially for young people who spend a lot of time on the Internet and on mobile terminals every day," he said. Lanjing Frankly, once she is also more "stubborn" traditional users, and now also active transformation into an active "netizens."

According to Lanjing revealed that at present L ' Oreal Group has a professional team responsible for the specific aspects of SEO, responsible for day-to-day operations and collect customer feedback. "L ' oreal, like many other companies, will further enhance the importance of new media in brand communication. "Lanjing said.

However, many industry bosses also believe that the current Internet information on the vast, how to let the brand value through the network noise directly hit the target audience, is its choice of search engine partner key factors.

In Lanjing view, enterprises in the dissemination process, according to the characteristics of different new media targeted also is critical. Baidu Vice President Xianghairong the same point of view, "in the domestic market, although the network video, SNS community, including new media promotion costs in the growth, but it can help the brand and consumers to establish a stronger relationship between the depth and breadth, cost-effective also higher." ”

According to Baidu Vice President Wang revealed that next year, Baidu will be in search results to further increase the integration of a variety of new media, such as through pictures, video and other ways to form a three-dimensional brand value of transmission. In addition, Baidu's microblogging search has been online.

In fact, as early as this year's Baidu World Congress, Baidu released a new Baidu home page, Baidu's new home page in the traditional search box, increased navigation notice, real-time hot spots, applications, new four modules, will have a significant impact on netizens. Past, box calculation has helped people realize the Internet information and application of that is found, that is, the search is used, Baidu's new home page will be through the service integration, intelligent recommendation, and so on, further realize the "no search is obtained" for netizens to create "one person One World" personalized network life experience.

This means that Baidu will gain greater access to the entire Chinese Internet and increase user viscosity, which will benefit all its partners. "said Suzhe, an Internet analyst.