Local search is technology and physical activity.

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When the wireless started to do local search in early 06, there were no rivals, and now a year later a large number of peers came out. However, while others follow the trend, they have built a strong database and formed a strong, their local search technology platform contains not only 165,000 of geographical names and specialty thesaurus, as well as map automatic matching and distance query and other advanced functions.

In fact, to find the founder of the Net (findok.cn), CEO Hung Hui also not want to disclose that they are because of this model favored by the wind and won money. To share the wireless operating model and industry experience, the reporter recently made an exclusive interview with Hung Hui.

Find the founder and CEO of the Net (findok.cn) Hung Hui

Wireless domain local Search focus

Eric: What is the location, advantage and profit model of finding wireless?

Hung Hui: We mainly do local search in the wireless domain. Now there are a lot of local search products, but most of them include Web pages, the overall search of the bell. Many of these comprehensive searches also offer services for local search or life search. Compared to them, our biggest advantage is single-minded, so as to ensure the wireless local search in this subdivision area of sufficient investment.

And we also locate in the wireless local search has Ming, we and Ming start time is similar, we make products for a relatively long time. At the beginning of the whole industrial development, I thought it would be better to collapse.

All the companies providing wireless local search products are our opponents and our learning objects. Through the complementarity, continuous learning, beyond.

The characteristics of upstream and downstream industry chain is the key to profitability

Eric: What is the profit model to find wireless? What do you think of the advertising potential in the wireless field?

Hung Hui: Our profit model is mainly advertising. In short, we are a help mobile phone users find the need for business information, businesses find the channel for the target users.
2007 Many manufacturers have started on the mobile phone advertising attempt, overnight, wireless advertising is springing up in China, although the current traditional advertising in the mobile network's overall share is not high, but the growth momentum is obvious. At present, our research on the advertising profit model of wireless internet includes the following four categories: keyword advertising, brand advertising, game advertising and community advertising.

The handset distinguishes with the PC, its screen and the operation aspect characteristic decided does not fit the massive information the search. But mobile phone mobile and real-time, may be more suitable for the use of life-class search services. And this kind of service is often related to consumer behavior, business model and effect measurement is easier to achieve.

Based on this understanding, in addition to Google, Baidu and other comprehensive search engines have launched a local search, but also emerged from the main mobile phone local search-oriented search products. But the construction of upstream and downstream industrial chains is different from other search products, which will be the key to the profitability of professional mobile phone local search providers.
　　
Local search is technology and physical activity.

Eric: What is the core competency to find wireless? How did you build it? Why can't other peers do it?

Hung Hui: is a powerful local information database. Professionals know that search is a technical work, so local search is the technology and physical life. For the local information data this problem should be dealt with mainly by the need for input, but also serious input.

There's nothing I can do but others can't. With regard to local data, there are many details, such as comprehensive, accurate, updated, standard and classification, and many places require manual participation. Therefore, there is no very good process, there is no certain staff input must be done badly. We have done this and believe that we can do it well.

We maintain a 50-person part-time investment in our data. At present, we have set up a sound data collection and data audit process, in the spirit of doing a city of the idea of a town, has now provided 11 cities a total of 3 million enterprise databases. And for these data we have given some additional attributes, such as Level 3 classification, and so on, through this additional attribute to ensure that we provide users with the information he wants most, of course, this is a process of exploration and continuous innovation. Strong local information database has become our core competitiveness.

The whole industry should first cultivate the user habits

Eric: As an early focus on mobile phone local search enterprises, find wireless encounter which industry problems?

Hung Hui: The first is data and technology. Accurate search and good user experience are inseparable from good technology. The definition of precise search is mainly to analyze the internet behavior of consumers through the background technology, from the user's search, browsing, speech to determine what he is interested in.

Recently, our mobile phone local search proposed, combined with the user's location and time and surrounding the "environment" to comprehensive analysis. This "region + time" product positioning strategy, that can meet the user within a certain radius, a certain time range of consumer demand.

Secondly, the technology accumulated to a certain extent, it is necessary to deal with the details of the processing capacity; Third, there are channels, the establishment of information channels and sales agent channels are the whole industry difficult. At present our main channel is the partner's sales agent.

In a comprehensive sense, the entire local search industry needs a well done enterprise to cultivate user habits.

Eric: According to relevant information, your users have high commercial value. Can you share relevant experience?

Hung Hui: "The direct purpose of nearly 40% users ' searches is to consume," says Eric. And our users are mainly search for entertainment and life information such as "KTV", "bar" and so on, they are directly pointing to the consumption of information, with greater willingness to spend. At the same time, our users are concentrated in Beijing, Shanghai, Guangzhou, Hangzhou and other major cities, especially Beijing users accounted for 19%. Therefore, their consumption capacity is stronger than peer search products have greater commercial value.

Two successful experiences in extending users

Eric: What is the market share of the local search users who find wireless? What are the tips for extending users?

Hung Hui: In the wireless local search user share, we account for more than one-third of the proportion, which constitutes our wireless local search market in the obvious advantage. There are two lessons to be shared.

First of all, compared with other enterprises, we have done more work in infrastructure, accumulated wireless local search must accumulate important resources. This point through professional evaluation (including data volume, professional Word library participle, distance elements, discount cooperation) can be seen.

Second, to make practical, useful local search products. If you focus on doing a good job of wireless local search, make the product should be recognized by the industry. For example, many WAP sites such as the World Network, Tiger Online, Dtop, when the music network, choose us to provide users with local search services, and form a strategic cooperative relationship. At the same time, everyone's recognition and trust also bring us a large number of high-quality users.