Network promotion is not a scourge of the "Focus interview" revealing network

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

7th CCTV made a network to promote the program, the reporter in the program in the form of unannounced visits to a number of network promotion companies have contacted, and finally concluded that these network promotion company is to do plant opponents, fry vulgar, delete the business of the post, is almost no evil, should be legal norms. The author agrees with some of its viewpoints, but the network promotion as a scourge is biased.

Network promotion as a new industry, is accompanied by the network information into the people's lives in the production of the trend to take, the promotion of network information and ordinary television advertising is not fundamentally different, are to enable the public to accept the manufacturer to provide the promotional information, but the network to promote because of its interactive, real-time, Such characteristics as outburst can often lead to public participation in the discussion. According to 2008, there are 430 million Internet users in China, and in increasing numbers, such a large mainstream consumer market, and is an active interactive market, the power of netizens can make wanglaoji such enterprises from not well-known to sell goods, can also make Sanlu such a business overnight fall apart, collapsed, any manufacturers do not dare to take it lightly, manufacturers to do network promotion The intention is good, but must eyes, to eliminate the participation of negative vulgar hype bo out bit, because in this network powerful power, the role of the network push Hands is a lead, and ultimately play the role of the majority of netizens participate in power, a matter of how to develop the ultimate guide or in the public morality of netizens judge, Vulgar and negative will eventually be discarded by people.

In a positive sense, network promotion is a good development opportunity for SMEs, the market is the lifeblood of enterprise survival and development, who has grabbed the market high point who has gained the opportunity to develop and grow, compared to large enterprises scattered advertising, small and medium enterprises can use excellent ideas and methods to do publicity, In interacting with netizens, the concept is deeply rooted. such as Luhua peanut oil was exposed after the murder, a misunderstanding caused by jokes entertainment netizens at the same time, also make the brand has been promoted, kill both. In addition to some of the social events, the majority of netizens actively participate in and finally make justice to be done, this is in a certain procedure is also network promotion, is the network to let more people know and participate in, forming a strong public opinion force. On the network promotion industry we can not be a foot in the mud, the network is a double-edged sword, better use it is the ultimate goal.

In this industry faltering start today, we saw a lot of small companies or teams in a variety of special means to bo out a bit, such as the reporter mentioned planted, vulgar hype, these are the industry development process is not standard place, but also these companies or teams do not self-discipline performance, as interviewed in the interview, the Network Media Association Xiaolin said: " In order to elevate their position in the industry, expand their share in the industry, to denigrate, to self-destructive competitors, which in fact forms an unfair commercial competition. I think this kind of situation if let it develop, influence, worsen the Internet industry atmosphere or small matter, it corrupts the whole business competition atmosphere. I also think that this way of pacing out of the wrong, deviated from the network to promote the original intention. The micro-thinking network media also thinks that the Internet promotion company, regardless of the promotional tactics used, should follow the "do not evil" principle, specific to the micro-thinking network pushing hands, we have been guided by the following principles: 1. Do not violate the laws and regulations, not to publish reactionary speech; 2. Do not use improper means for customers to fight against the same industry opponents; 3. Do not do negative industry We believe that only improve their own strength, more for the sake of customers, with good ideas for the customer publicity, occupy the market this is the essence of network promotion, and a variety of out of the way to Bo out of the hype will eventually ruin the promotion of the company's own development, more serious damage to the customer's visibility and reputation, affecting the development of customers.

Wsker in this appeal to the industry, do have the principle of responsible practitioners, responsible for their own customers, but also responsible for the vast number of users, consciously resist the industry unhealthy atmosphere, standardize the development of the industry, do not give the industry a negative shadow, do not let people mistakenly think that the network promotion is a scourge, Only in this way can the industry achieve more long-term development, in order to usher in a broader tomorrow.

This article micro-thinking original (www.wsker.com), starting this site, welcome to reprint.