Online sales promotion of the site is the basic product promotion, awareness and detail

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In fact, sometimes the site's traffic and conversion rate is not proportional, although everyone in the heart has always thought that the popularity of the site up, sales will be upgraded, but I still want to say a little, through advertising, promotion of the flow of traffic is after all a novelty effect of the product, these can not become the site sales guarantee, but to do their own website, To effectively improve online sales of Web sites, it is necessary to start from their own details of the site, in the site to create a business scope, so that customers really appreciate the site's professionalism, humanity and exquisite, these do a good job of the website sales naturally. And I based on some of my experience summed up five aspects, in this share to everyone, I hope you have a reference.

A focus on product promotion, so that the product in 15 seconds to attract customers eyes

1 information presented to customers at the first time

Do online sales must not "still hold the pipa half cover", this is a fast era, time is money, no one is willing to and you nonsense, so in the home page must be as soon as possible to highlight the commodity information, but the webmaster can not put all the merchandise information out, on the one hand, the page space is not enough, on the other hand, too many products, Will increase the speed of the site and the page's bloated, so I suggest that the home page on the site to do a good job on the introduction of TOP5 goods, commodity information as concise as possible, commodity prices, sales, praise rate and reputation, commitment should be exhaustive, As for the details of the website products can be added to another page through the chain of the way.

2 product group integration of the adult, a clear basis to add a little human nature

The main commodity information has been presented, and the next is how to better integrate the product into a whole, because do online sales will have a lot of merchandise at the same time, if there is no clear classification of products, it is easy to let the customer lost, can not find the products they want, bad will also greatly reduce the site's user experience.

So here I suggest you, in doing the site we have to according to the product of the corresponding information to carry out a meticulous integration, or to my site for example, I generally will own products into hemorrhoids stickers, hemorrhoids ointment, hemorrhoids and other Chinese medicine columns, so that customers according to their own needs to reasonably choose commodities, ( Because there are a lot of customer groups do not want to use hemorrhoids stickers, they often want to be able to use oral treatment of the way in addition, I will also be the product of the information to do a classification, and placed in the page, to increase the depth of customer access.

In addition to introducing products, we must set up breadcrumbs navigation, so that not only the product in accordance with the name, detailed introduction, the use of the way, but also to enhance the user's experience goodwill, very convenient.

3 do a good job of divergent contact, seize any business opportunities

There is no such a word, called business opportunities are squeezed out. Since we are doing website online sales, then I should seize any opportunity to make money, then how is this related to the product? In fact, many customers do not know what they need in the end is what type of products, they are often herd mentality in trouble, others say what good to think what good, in fact, many good products are, It's not necessarily a brand that doesn't buy. Take Jingdong, some time ago I want to buy a Samsung mobile phone, who know that open the Samsung 5368 page, I found that the left side of the page has a column like this, as shown:

Compare your work needs (just call) I find that Nokia's price is higher, more suitable for me, so did not hesitate to bury the paragraph, to tell the truth Jingdong this Samsung mobile phone than other stores to expensive, if not this column, I believe I will jump directly out of the site, to buy someone else's machine. We can also set up such a column on our website.

Second, increase product awareness, grasp the customer's herd mentality

What to do is to have the credibility of the guarantee, because the emergence of the credibility of the site will make its own authority greatly improved, let the customer purchase probability greatly increased, there is a point is that people's herd mentality is very strong, as long as the products are recognized by many people, they go back to buy, so in doing online sales, we must do a good product awareness of this piece.

Product awareness generally from two:

1. User comments

The presence of user comments can enhance the interactivity of the site, let users fully tap the value of their products, of course, can also help us to analyze the shortcomings of the product, but the biggest advantage is that the user product theory can be used as our products "certification", because of their message, our product credibility will be greatly increased.

2. Product Safety

I believe this is one of the most concerned issues, a product of good and bad, are built on the basis of product safety, so in doing online sales, we have to effectively reassure customers, a series of security certification listed out to let customers know that he purchased the product is safe and harmless, Only in this way can the transaction be carried out in a pleasant atmosphere.

Third, sometimes the highlights of the details will bring the lost client back to the negotiating table.

1 maintain timely communication with customers

Even if our products are detailed, the user in the heart is also a bit of doubt, such as long-term cooperation can be cheaper, and then, for example, the efficacy of products, there is no taboo, and at this time the user needs and customer service contact, although on many sites have QQ links and other columns of the settings, But some netizens will be against this cumbersome process, so since the customer has such requirements, we must improve, such as the site set up a free floating window, the initiative to provide customers with advisory services, so that the customer's doubts in the first time to be resolved to facilitate the production of transactions.

2 products to borrow force, do a good job of network promotion

Since the product is to be promoted to the network, then in the online sales when we are as far as possible to maximize the product, then what is the product maximization, that is, with the help of micro-blog and other social media will be further promotion of products, because many times customers will naturally be good products to share with their friends and the sharing of button settings can not only meet their needs, but also to allow the site products in a short period of time to be promoted, and these customers share is actually our website free advertising, and more real effect, from the side can also improve the site's own product divergence.

3 Payment method and freight is the most important

Products are ultimately traded in the form of money, at this time must choose a third party trading platform to ensure the correct inflow of funds, now Alipay use the number of people, the credibility is very good, I suggest that everyone use, and in the initial stage of sales, we'd better support the goods to pay this business, product coverage area does not have a wide range, A few hot products on it, once the site is famous for products, the delivery of goods also played a role.

The second is the logistics problem, in this respect we should be cautious, because the speed of logistics directly affect the customer's goodwill to the product, and in the choice of logistics, also can not stare at the speed of the factors, prices also need to negotiate, after all, we can not put too much economic burden to the customer.

Network development is very rapid, an enterprise to want to stand firm in the business world, we must pay attention to online sales of this piece, and do this piece without a very hard work but not!

(This article is from Dalian Design company Http://www.dalianguanggao.com.cn, welcome reprint, thank you.) )