Paid Click Ads VS SEO Analysis Comparison

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Although the headline may be the first hint (most people know what I think), it really makes me laugh when I see people paying pay-per-click ads and they can easily see the results-only a little bit of SEO work. When I know the owner of a website is a person I give free SEO advice, I kind of want to cry! I don't believe that paying every click ad is directly opposed to using SEO.

Why do car owners pay Pay-per-click ads, they may just spend a small amount of money without even spending money to get their site to maintain a good natural search rankings through professional search engine optimization.

1. Fear and friendship.

I know a guy, I have given him free SEO service advice, he was afraid to offend his web designer friend, web designer said that his site is the best, need to have a good ranking so also need to pay clicks, SEO does not work, he will have nothing to say.

With some proper headings, and some of the appropriate keywords, description, it may occupy a good search rankings, but he paid the relevant phrase of the Google auction ads, yes, I really want to cry, whenever I met his ads, look at the poor site in search engine optimization results.

Yes, you have to keep a good relationship, especially with your web designer, if you want to continue working with him, but if this person is not investigating other better services (such as SEO), when this person is someone else, do you really want to do business with him?

Web site developers should provide SEO services, this is an argument, personally, I think the provision of SEO services is very easy to build a search engine friendly site, since then, why not? Yes, there are other services that will bring better results, but at least there is a basic start. In any case, web designers should understand the needs of customers to bring better services.

2 I recently said that many webmasters feel they have to do pay-per-click ads because everyone does. They have read an article on why advertising is so popular, their competitors are doing it, he just got a diploma from a nephew telling them he's doing it, so they have to do it. Selling on the internet I've learned one thing: don't just watch what your competitor is doing and copy what he's doing, but you don't know why their efforts are going to be successful, and blindly following the bandwagon will only fail.

3. Myths and Legends.

All information to a layman in network marketing, it is difficult to decide what is good, what is just reckless. So listen to me first.

"Google keyword ads will improve your organic search results." "Google's Matt has confirmed in many negotiations that this is not true." Google search and keyword ads are two separate departments, no ads do not have any impact on search results.

"Seos in front of the keyword ads. You have to advertise to get results. "Maybe someone said. Yes, there are many use of SEO in various areas of online sales, perhaps not very professional, not every one can have a good ranking, but there are many well-known SEO cases can tell its role is big.

"SEO is expensive. You need to pay monthly/quarterly to continue your site up. "Someone said. SEO does not cost a lot of money. Obviously, you will need to pay the professional advice, the correct SEO return will be worth the investment. If you get good advice and use a content management system, then you can keep your site with good search rankings, which will be long term.

"SEO is really hard, pay-click ads is really easy." "Pay-per-click ads are easier than SEO." A good pay-per-click AD keyword needs to be considered, otherwise you will waste a lot of money.

"Paid click ads are faster than SEO"

Many of these misconceptions are about directing webmasters to launch ad campaigns because they are more like traditional offline ads. SEO for the General people is the need for certain technical capabilities, is more difficult, so they do not use SEO.

Although I spent most of the time on SEO, but I also admit that bidding ads have some benefits compared to SEO:

New station. As I said before, in many cases you can get better rankings, so you might want to use it when launching a brand new website, especially if you don't use the CMS program, your site will improve quickly in Google. The number of links is an important factor in determining SEO quality and SEO needs to take time to get a lot of high-quality links to your site.

Advertising with seasonal or clearance promotions. This kind of advertisement is suitable for bidding. When the inventory is sold, there is no need to advertise it, which saves resources.

Advertising that restricts geographical location. This demand is not SEO.

Learn basic search engine optimization. There are a lot of good articles on Web search engine optimization. Read and make sure you have at least a basic knowledge so that you can make the right choice in hiring a website developer or choosing a content management system. This will save you extra SEO work or paid clicks.

In short, pay-click ads and SEO between the game, or their own decision is better, the best comprehensive use, taking into account the second, so in the SEM competition in an invincible position.

(reprint please indicate the source www.kashiseo.com)