Personal dating website Business Plan

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Star Dream Dating Network business plan

One: About Us

Star Dream Dating Network was founded on May 20, 2008, website from the development of the beginning of the purpose is: for the general population, adhere to high-grade, high-purity, high efficiency principles, to build China's most distinctive public marriage dating platform, in good faith to adhere to the ideals, the courage to forge ahead, the desire for true love of the vast number of single friends matchmaking, Committed to becoming the most popular popular dating website in China.

Second: Market analysis

1 Market Introduction

With more than 100 million Chinese internet users in 2008, for the first time surpassed the US in the world. According to the Internet statistics, China's 20-45-year-old young men and women accounted for the total number of Internet users in the proportion of more than 75%, along with the National People's material wealth and improve, must correspondingly have the spiritual and cultural development of the growing demand, We find that the future will also breed a very broad market----dating and marriage markets.

2 Market positioning

Star Dream Dating Network customers will be: The age of 18-45 years old, urban white-collar, self-employed private owners, freelancers, government employees, university teachers, students and so on.

We position our dating site as a platform to provide users with a mutual understanding, exchange of feelings and ideas, through the online information services and members of the organization within the club to provide value, and through membership fees, advertising fees, activities, fees and charges to obtain profits. Here, we will provide more valuable services to fully meet this demand, and through good management to provide organizational, technical support for this service. We believe that with high quality service and unremitting efforts, we can achieve our expected goals and achieve commercial success.

3 Marketing Plan

We plan to start the market in Shanghai, and then gradually develop Beijing, Nanjing, Suzhou, Guangzhou and other developed cities, the reason for this is that we have a better understanding of the market in Shanghai, easy to carry out business, and has the advantage of geo-relations.

Three: Services and fees

1 design and build a good network communication platform, to provide customers with more powerful communication functions and more diversified services.

2 fully learn from the bar, clubs, travel agencies and other units of the activities of the Organization experience, do a good job of online communication and network activities of the integration, the better the integration of our website competitiveness is stronger.

3 improve the style of network platform design and stability, scalability, in-depth development services, to obtain more profit points.

4 The problems that arise in our services will be adjusted by voting procedures, telephone, email, and direct feedback from business personnel, and in the shortest possible time. For senior members and external customers we will establish customer relationship management procedures for management and support.

5 Service Product List

Product Category Object-oriented service nature charge name Contribution ratio remark

Internet Dating services All members free service membership fee 0 activities limited to the most basic services, it is different from the general dating services

Senior Member Service Premium membership fee 60% senior members enjoy more dating services, minimum activities

Personal Anthology Premium Member fee service 5%

Personal website all member charge Service 5%

Club activities All Members charge Service 20%% Internal Club organization activities, charge the appropriate management fees, activities can be chess and card entertainment, hiking adventure, can also be tourism, its form can be based on or off the Internet.

All members of the matchmaking service 10% can be set up in the website of a special column, this column, need in appearance, cultural quality, personal ability to make some requirements to reflect the uniqueness, in order to produce product value, to charge.

Four: Website promotion

1 search engine promotion star dream Dating Network has been successful in Baidu, Google, Sogou, Yahoo and other more than 10 major well-known search engines to promote and be included. This can bring effective and large number of visitors to the site and improve the visibility of the site.

2 Email marketing is the promotion of e-mail. In addition to the preparation of the purchase of Sina, NetEase, Sohu and other advertising marketing, we combine their own site within the 2000-member mailing list for regular introduction and return visit.

3 links through the same type of high-quality Web site with free home links, to achieve resource exchange to increase the popularity of the purpose.

4 Soft Wen and forum posts to promote star dream Dating network will be regularly in the major webmaster Network and well-known forum for selective high-quality soft text and post promotion, to enhance the site visits and visibility is a better effective way

5 QQ Group and blog, the net picks promotion through the website to establish several QQ group to train a group of loyal stable customers, we also will to each big blog, the net picks the website carries on the article post the recommendation and the link exchange.

6 through careful and accurate market analysis and website survey, choose the most cost-effective network media to pay for advertising promotion, can quickly gather popularity in a short time, improve the amount of site visits and visibility. For example, we have been in the Shanghai subway station in the era of the newspaper for a six months of advertising, initially reached a satisfactory effect.

7 online activities through the regular organization and holding all kinds of online dating activities, effective through Word-of-mouth publicity, improve and build the brand effect of the website. This is the most effective and most worthy of the development of a promotional approach.

8 Social certification is mainly when the site reached a certain amount of traffic, we can conduct the official and civil qualification certification, through the certification can improve the company's visibility, credit levels to increase business opportunities

V. Development Goals

Through 4 months of hard work, star dream Dating Network total number of registered members have reached more than 2000 people, web site visits in 600-1000 people, PV number 7000-12000, the site was also successfully included in the major search engines, GOOGLE pr= 3, the site and dozens of related similar sites do a home link exchange, the site Alexa world rankings to 280,000 places.

The recent goal of the website: 1 years total registered personnel to reach 10000 people, the daily traffic 3000,alexa world rankings into the top 100,000.

The medium term goal of the website: 3 years total registered personnel achieves 50,000-100,000 people, the day visits the quantity 20,000 above, the Alexa World rank enters the first 10,000 places. Become a regional well-known dating site, at the same time successfully through the membership service fees, online advertising revenue and other means to achieve the profit target.

The long-term goal of the website: to become the domestic and international influential well-known large-scale dating and marriage websites, while gaining the favor of venture capital and investment, successful listing. Cooperation with other large websites and enterprises and mergers and acquisitions and so on.

VI: Capital and risk

1 Demand for funds

The initial capital requirement of the website project is estimated to be 10.2 million, mainly used in the purchase of the server and domain name, the development of the network application software, the maintenance of the website, the market development, the advertisement expense, the personnel recruitment and the salary and the daily expenses, etc., the investment estimated 2 years later may recover

2 Risks and Countermeasures

Risk is everywhere, so good countermeasures should also be everywhere, we are not afraid of risk, only afraid that there is no way to deal with it. The web site will inevitably encounter various risks during its operation, for example, technical risk, market risk, capital risk, profit model risk, etc., but we believe that through their own unity and efforts, adhere to the "people-oriented" corporate culture in order to achieve the value of employees and the company's common growth in value, while in the construction of the website operation process, adhere to and develop the characteristics of the website, further improve service quality, reduce costs, improve product comprehensive competitiveness, enhance the ability of products to adapt to market changes, and always put the user's needs and services in the first place, we believe that we can successfully overcome the Web site development in the various resistance, and ultimately realize the user, investors and our three common profit.

PostScript：

As a personal site, the need for further operation and development, light the site itself a few members of the force is far from enough, the urgent need for external financial support in order to increase the site in the future advertising and its own construction investment costs.

Recently, and several open the company's friends to discuss the site cooperation, hoping to get their funds to support, so planning a few nights to write this dating site business plan. First learn about other similar business plans online format, and then according to the star dream dating site of the real situation to write a plan.

Plan The book itself also feel write very hasty and simple, but I am some real ideas, I hope to and the vast number of friends to learn and exchange. Also hope that through the webmaster network to know more new friends, and would like to take this opportunity to find the future of the site's joint venture partners, if interested can contact me through the website.