Pinterest how to gather 2.5 billion dollars worth of popularity

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Pinterest was formally launched in March 2010, and in the following August, it was named "2011 50 Best Sites" by American Times Magazine. By 2012, Pinterest only two years to beat Linkedin,youtube and Google +, the third largest social networking site in the United States.

Although the creation of a new web model, but Pinterest's success is not only because of creating a site "Waterfall Flow" layout.

Pinterest founded only 3 years, the latest round to obtain 200 million dollar scale of financing, the completion of this round of financing Pinterest has valued 2.5 billion U.S. dollars.

In the social arena, there are few subversive initiatives following Facebook. Rather than Facebook's rapid appeal to students in colleges and universities, Pinterest successfully captured the hearts of a large number of female users. and Pinterest can so fire, also inseparable from the intangible support of these female users.

Have quality female users

Pinterest is the internet's history of the monthly independent visitors to the fastest breakthrough tens of thousands of independent sites, the current monthly number of independent visitors over 30 million, most of which are highly educated and well-paid young women. Pinterest is to take these women from the previous shopping to attract another "shopping" in.

This part of the female users have their own taste, these users choose to display on the Pinterest, produce high-quality content, and in order to replace the actual "shopping" in the process of the part of the "satisfaction", so that the social platform to attract the attention of other users, to obtain satisfaction.

By using a Pushpin (PIN), the user becomes the source of the Pinterest content, which attracts more users, and new users produce more content to make a benign development.

Of course, in order to encourage more content generation, first of all need to pay attention to user-generated content to face the threshold is low enough.

The threshold of showing off

Pinterest allows users to have enough space to present themselves, and the cost and threshold of this presentation is low.

Many sites have joined the Pinterest share. By sharing the button, the user is very few steps to complete their own taste of the display, so that users need to take into account less problems, through the user gathered content is richer.

A woman with knowledge, temperament and beauty will also love beauty, show off, and even be lazy. Compared to some small fresh prose narrative way, directly on the picture is easy to get women's favor.

Compared with the traditional display mode, Pinterest's display mode does not need fine copywriting, and the requirement for display operation is very low, only need to complete a display release with several clicks.

Of course, for the display itself, there will be enough exposure in Pinterest, thus forming a new product display channel.

CEO Kella Brennan Kyla Brennan, a CEO of Helloinsights, who specializes in Pinterest use behavior, has analyzed: "Pinterest is like a window shopping platform, It allows users to quickly find what they like on this platform. Users can share pictures based on interest in addition to gather enthusiasts, but also as a display of goods. ”

Product display

With the gradual maturation of the online shopping guide model, the user's comments and experience sharing has become the key factor of brand promotion. And through the user this kind of shopping habit nurturance, the merchant can obtain most user's eyeball with the lowest cost.

Like Chen Au's "I speak for myself", with the development of the Internet and the promotion of communication, the concept of brand is no longer limited to trademarks and star effects.

Like the domestic retailers we have come into contact with, businesses in the Pinterest want to attract quality users, but Pinteres users share a lot of photos, and these shares will not directly show the ad copy. So while many retailers have found ways to interact with consumers on Facebook and on Twitter platforms, they are not making the most of the Pinterest platform yet.

Most retailers operate on Pinterest by their social media teams, but on the Pinterest platform, they need to take different operational strategies from social media such as Facebook and Twitter, Because the content of Pinterest is arranged by interest, and interest is the highlight of Pinterest.

Unlike Facebook and Twitter,

In Pinterest, the way to get fans is quite different from what we normally perceive.

For example, a "prize-winning contest" was held on the Pinterest to provide winners with high value prizes. The requirement for interaction is to post a photo of your own car ride. A picture that includes bicycles, costumes, kettles and backpacks. The impact of the brand is also demonstrated by showing personal interest to gather more users.

All in all, no matter what the purpose of the user is to show on the Pinterest, everything will be based on interest and common interests, rather than direct advertising or product sales. The biggest winners of this scenario will be users and Pinterest themselves.

Domestic "Pinterest"

In the domestic, such as petal net, beautiful say, mushroom street, shell net, tide person net, Tide fashion waterfall Stream website, because user and merchant's custom, market environment and so on factor all failed to reach Pinterest that sensational effect.

Referring to other types of high popularity sites, there is always a baffling way to walk through a seemingly incomprehensible business model. The most typical of the social networking sites that are gaining popularity at home but not getting huge profits is the "Sina Weibo"

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