Search engine optimization can not guarantee the ranking of the first reason

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Often met customers asked Baidu, Google ranked first how much money, I patiently explained that the first reason can not be guaranteed, and finally the customer to maintain the attitude of suspicion closed with my dialogue, I think it is necessary to write about this aspect of things.

Number one is how tempting business slogan, meaning a steady stream of business opportunities and visibility, many businesses in order to improve customer trust, will deliberately say the company's website in search engine rankings how good. But with the search engine has adopted a pay ranking, good keywords such as Baidu in the top 10, that is, the first page has been high price-click prices in the home page, so "guarantee ranking" premise is higher cost pay.

In fact, in the search engine country, in addition to the high price buyout first position can do "guarantee", rely on search engine optimization is unable to "guarantee" nth rank. If you commissioned a service provider/agent is not the price ranking services, but also to ensure that you are ranked first, you must be careful of your wallet.

Even Pay-per-click (CPC/PPC) search engines do not guarantee rankings. Google's keyword ads as an example, determine your advertising ranking is not only the cost you pay for the keyword, but also includes your ads have been clicked, a variety of factors to decide which ads should be listed in one.

The most fundamental reason for not ensuring rankings is that search engine marketing experts do not own search engines. Cannot control the media, can not guarantee the result, in this sense, search engine optimization and ranking guarantee is not the same thing.

The algorithm of search engine ranking is a strict secret, only the senior can know, its intention is to show the customer search conditions the most consistent results, and as much as possible to meet this condition of the site best, this is the implementation of the basic principles of search engine optimization, we are for their collection habits, Improve the existing customer site deficiencies, and through formal technical means to make the site finally meet the rules, to achieve the ranking of the promotion, rather than to control the ranking to a certain degree.

True SEO experts do not guarantee rankings to customers, they will let customers understand what factors affect the search engine rankings and incorporate implementation. In fact, search engine optimization is to maximize the search engine friendliness (search engine friendly), so that the submission of the page in the keywords, title, links and other aspects have reached the ideal state, and so on, the rest, to the search engine to automatically deal with, waiting for the results of the update.

What's more, search engines are constantly changing the algorithms that determine the ranking of their websites. If today's ranking rule is the title tag and the content of the text of the link to the site ranking plays an important role, and tomorrow, this rule may become meta description of the content of the label is the most important role in the rankings, then the previous work on the title tag has become a futile effort.

Therefore, the search engine optimization work is changing over time. There is no such thing as once and for all, not to be guaranteed. But one thing is for sure, no matter how the ranking algorithm changes, in the long run, the site has high quality content is always the impact of the top weight.

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