Search engines do not recognize pictures Web design simpler the better

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March 17, 2006, Search engine Observation executive editor Chris Sherman at the search engine strategy conference, said that many people will design the Web page is very fancy, think very innovative, but forget the search engine can not recognize the image of multimedia files, web design should be in the case of highlighting the end, The simpler the better.

Chris Sherman reminds web designers that if they can make a good identification of a search engine, don't use too many text-less content.

Chris Sherman introduces some of the things that are happening in the forefront of the search engine that we are now focusing on in a number of areas, transnational markets, for high-level or upper-class, focusing on search engine strategy. Pay and natural rankings are described in more detail.

First look at the free rankings, when you enter the keyword, may be in different search engines to provide different services, but are all global search services provided, the key words in the left column, they will be affected by other factors, by the search engine to determine what is the most important, and some things, is an organic ranking, no matter how the name changes, are PR, public relations rankings, you do better PR, you can prioritize. That's what I'm going to do later, is the search engine optimization topics, if you open a Web page, you can see two described the page, this page is full with all the content, but you have to define what content will be in-depth, which is to play a snapshot of the page, I Believe that all the search engine is to your content more simple to pass to the customer, search engine content to its content classification, there are some you can not do, you have to do a lot of effort and careful consideration.

Take a look at paid search engines, this is another important element, this piece has a different name, such as some call the sponsor of the pay rankings or advertisers pay rankings, for example, sometimes, when users browse clicks, the name is not important key question is ultimately what kind of advertising is the most important, Unlike edited search engine content, paid search engine lists are sorted by priority, and his advantage is that you can prioritize the list of sponsors and then find out where the market is and how much to prioritize.

For example, a text message, text, may be for the entire market to provide text messaging is not enough, you have to control the location of information in the end is more appropriate. Like PR rankings, all rankings are free, we call the network's priority automatic sequencing series, which allows the content to be like a directory, allows users to find their content, they find content, and then you try to influence the user's thinking about the content, what they understand about your content, Like some people in public relations, their job is to influence public opinion to influence people's desire to buy, so now the work is to do for their own company to do some PR, or through some PR company to do, but must have a way, you have to ensure that information, the site provides information is very powerful information, This is also the information of your company's products and services, and the site will not be the wrong understanding of your products and services, so the PR of the company may have a negative impact on your company's brand. Whether from the past or to the present, you have to understand the advantages of prioritizing the site, we are only ranked but there is no guarantee, for example, you pay I can put you in the top 10, but users who buy products we can not guarantee that in fact there is no one company.

In the free this piece of talk, through the PR you can put information up, but in charge of this piece, there is no guarantee to put you in the front. If you take steps to get everyone to the site, the search engine can actually make you more specific, otherwise you will be phased out. Search engine Fundamentally, the information they want to be arranged to allow users to screen the information, people sometimes constantly ask, if you can reach the forefront of Google where his secret, where you do the work, I think there are some magic, people to find your company, That's what we're capable of, that's what we do, search engines will automatically find this information, and you'll benefit from it, so don't rely entirely on this information, which is not very useful to you, and the job you need is natural rankings and paid rankings. PR company you have to send the appropriate information, how you deliver this information, create this page, while providing customers with high-end web site content.

To put it simply, first of all you have 10 keywords in the end what is, and how these keywords can be summed up what you want to do, we know that we may need 1000 or 10,000 keywords, if you have so much money and time to do so many keywords, but the actual situation is not the case, There are a lot of companies, especially small companies, and they can't have more than 1000 keywords, their main point is that they may focus on 10 or more keywords, which can make it clear, but there is a resource problem, these keywords are not simply referring to a word, such as you use two words, such as shoes or running shoe, etc. Actually put the shoe description in more detail, can be the relevance of the increase, so that everyone regardless of what word can link to the relevant web site and schedule, we have to brainstorm, very good to consider what is the most commonly used words, we should do some research, and then engage in keyword, Do not think to get these things online, you can think about how the keyword should be done, you do not really engage in keyword research, then you in the real pay list, I am afraid your last money spent on the value of the full play out. I think another point is also very important, give full play to the role of your content, you can try this, you and search engines to understand more, understand that after you can look further, in the search engine inside he contains the possibility of which Lieberi, which subdivision of the Lieberi contains what content, You may start to do the company website, or you want to pay, may feel that is to get the keyword out of the end, it is not simple, because some search engines may have some pictures, there are some other content, if there is really such content, If you don't really have a good understanding of the search engine providers, what kind of services and content they provide, you may have some problems when you actually use the search engine. For example, some search engines can only provide text files in certain categories, some can provide pictures, people always want to put their own site according to different categories of categories, all want to let him hang to the search engine inside, this is a very good practice.

But if you put all your content on the search engine, you end up with a lot of content and your different content is not easy on the list of search engines, so it's hard to hang onto a search engine. Now you think of it, in the site has billions of tens of billions of of the site, we all want to hang things to the search engine, there are millions of of the site and there are a lot of search categories, indexes and so on, how to solve these problems, the 1th, you do not care, the competition is over.

Second of all, if you can find the content of your own to a broad scope as far as possible, so that other people in the search may be the content of your extract, Zhou ning just talked about a concept called Tel? That you can do as much detail as possible, to make the search engine more small, you can add some words that are not used by people, in fact, 20% of the word is common use, but I want to use these words as much as possible, but do not superstitious these 20% words, there are 80%, those words are not very common, May use them finally to receive your unexpected effect.

Another point is crawlers, he how to play a role in the end, these are not search engine scope of things, but these things, he is able to play his role, to tell you a little, must pay attention to links, if your site no more links, it is not useful, And crawlers are not linked at all. Today we discuss the topic is to talk about some links, crawlers can play a role through links, if crawlers once found your own site, whether it is a text file or to say your Web page, etc., so that you can make your site, you can let everyone see. Actually now the site does something through crawlers is not exactly real time, every day may be billions of of people on the tens of billions of clicks on the search, so completely real-time, the network will appear a big problem, we can not do, not entirely real-time, now search engine to do is to knock the word in, Just put the contents of his search engine in his directory out to you, these things are not really your website purely linked things, if it is this technology and this practice, can make us search time quickly.

Now I'm going to talk about prioritization. This question is really difficult to define, I just mentioned a point, is that the content is very important, the search engine is the same as the computer, the search engine is indeed the process is relatively complex, and we read the newspaper and reading the same time, Search engine He also used a machine intelligent way, he also used a method called "stylistic interpretation", through the context of "stylistic interpretation" search out, and then sorted we can browse it to see the content. I'll talk about that later.

In addition to that, how do you design the specific questions that you put on the web that relate to these things, and what are the so-called directories, because there are a lot of links on one issue, based on a related question, which means that the search engine has a wide range of coverage when he searches, So be cautious when it comes to these issues, do not cover the coverage too much, do not ignore certain content, the role of the search engine is to provide you with such a function, put forward such a request, such as your content on the Internet, in the end what is his prescription, such as a restaurant he used to put things on the site, But now that he's closed, we need to put things in place when we design the content so that the search engine can put what you need as much as possible.

Another point, in any city in the world, for example, if you want to search a place, such as this is a more harmonious community, there are some additional content, you will be in the search process can be more targeted, in other words, you are designing a community, you should also consider the search engine's real way, How to apply to crawlers content, if you want to really have a lot of links, you do not have to spend a lot of time on the crawlers. For example, you can put your network map, and some pages on it, because you already have a lot of links, through the existing links, others can easily understand your Web page. I say this does not say that can make your ranking, can be in the process of being searched to the front, but I think you can certainly understand your site, of course, you can do a few more pages, do a few more pages can increase the likelihood of being linked. Not that the page below the main page, not all of these pages submitted to the crawlers, you may be in the process of being searched is not too easy to be searched.

And now I'm back to the key point, about the content of the question, we want to read some things like us, we should read, search engines how they search, they are the pages of your own web pages are searched, we think of your page which is the most critical? So let's be aware that when you write every page, the most important thing to highlight the Web page, so that they can easily be read by the search engine, you are really doing some keyword or content, may be in a certain time page or the main page below the keyword is not, So that the search engine can not hang on this page. You probably didn't say the running shoes in that Web page, just use another word, so it is possible that the search engine will not hang you this page, your content will not go, we must pay attention to your key words are as much as possible on the Web page, through your own website can also search, You can hit a keyword, any user can play the keyword, in your own website if not, in search engine can appear your keywords, related things can hang up, this is not possible. Everybody notices your chart, I just said the search engine those picture's file He is impossible to hang to the website, therefore everybody this point must pay attention. Which means that search engines are just like blind people. He can't see these things, it must have text files, unless there are some very special search engines, he may have some pictures hanging up, but your product is not up to the things.

I now think about the problem of patches, in the design of the time must pay attention to, text files must be designed as fully as possible, if the text file can not be done very well, you are paying people to write well, as far as possible so that everyone read, do not make a strong professional, and do not quibble, as long as we can understand, With a very strong description of it. Make your HTML a little bit more understandable, don't do something fancy, don't design things that are hard for you to understand. Again, you have to put yourself in your shoes, when you're searching for a text file, what is your most commonly used thing, so do not engage in multimedia things, these things must be able to be described in words, like the "running shoes" We said just now, you may add three modifiers or four, these modifiers can be linked to the search engine, That's what I'm talking about, on the other hand, to be as creative as possible, but creativity is not the creation of the myriad, not the text of the things, we want to do when the design of the patch, when possible to make up for the possible omission of things, so that others in the search engine, you are all out of the content.

This is Title Tag, we can say that this may be a secret weapon, title tag in the search engine he is also very important, he is like a book title, that is, search engine He first understand the largest block of content, title tag is very good, can be read out. I would like to say that you are in the design of content, such as company name and product name These things, these are very important, but I said Title tag he must be unique, as long as the unique characteristics, he can have very good results.

Let's say "running shoes," like Nike's running shoes, you can use it as a title Tag, something Nike shoes can do in this way, and people will be very interested in it, and you can search this thing as soon as you see him.

So that people can connect to look at your information on the page, in fact, the topic is very important, the topic is the description of the page, you can convince others, let others click to see what information on this page. The title tag name of the website is very important, in terms of the whole page, sometimes you may not realize this, search engine only one page, Meta Tags, is to tell the website information, so can help search engine or other people to understand what this site is about, So Yahoo is to do so, basically in the search industry is a start-up phase, search engine without meta Tags, we can not do a lot of things. There is another aspect is to describe the label, which is also very important, look at your purpose, the original data description of the label tells you what the site is, which is valuable, some search engines to the original data as a search target, and then placed under the index. You can decide for yourself, but don't mislead him, some people read the search engine may be misled, maybe he saw this information to find the article will feel very frustrated, first put the keyword integration, this is very important, and the key words as short as possible, some keywords too long for you have no benefit, There is also a full text of the first paragraph to do a title, and on the Web page, should be relevant to the page snapshots and articles to the first.

Look at the title and the description of the original data, including the original data of the running shoes, below we show the search engine to find some results under the natural search, including organic search, natural search, you can see, we can use this information, when you build the page, some people are in this way to search for the appropriate information, With the content of the original data, we say you can control this, but as our company we have no guarantee.

And the description of the page is also very important, we provide something that is just a very starting point for something, if you put him as an automated tool can solve the corresponding problem, because sometimes there are some news bulletins, see the newsletter can have corresponding activities. The user decides which pages to decide which ones to do.

If you don't want the search engine to index your site now, what do you do, in particular, some of the original data, if they say not to pass the content out, we call it "the original data shielding system", we do not need to put these online, for others to search, the best way is, If you buy computer tfive software, now it is very important that this shielding system is a very voluntary technology, so that with this technology we will not be indexed to your Web pages. Some search engines may not be particularly good, if you have some very sensitive or private information, do not log on to the public Web site, otherwise you will see your information is very sensitive to you, but through the search engine published by the public. When it comes to search engine optimization strategies, some people who browse through Google pages and come back for information, sometimes this is a waste of time, there is no need to do so. I mentioned one point, design problems, from the search engine keyword may be misleading you, he is not only affect the ranking of the successively, in your related to specific sites may waste a lot of time, but he will have a negative impact on your search engine, especially for animation, Web page will have some impact, We should avoid these problems in the process of development. Back in 20th century, we returned to some of the problems of web design at the time. If you have a database to support some of your sites, there will be some corresponding problems, what I'm saying now is to tell you that you have to be very cautious about working on this information.

Let's take a look at how important the links are, link analysis is developed by Google, Time is about 1999 years, and he is a search engine industry is very big competition, through the analysis of the link can be judged by the corresponding text to ensure that the page snapshots, and so on, now link analysis is through the network of public opinion, Some network snapshots for some analysis, we will see more and more links into the relevant pages, now for your privacy is a little harm, but some time you do not link others, but you can not control others link you. Today or tomorrow or in the future, we can look around this day and the next two days, how to use the link, to buy the corresponding links and so on, this is the next two days to explore the work.

In addition the quality of the link is very important, sometimes the quantity is not important key is quality, you want some sites, and these sites are high-quality sites, a single link is a very important site, if the low-end, including some low quality sites, or some of the quality of the site links, 1000 is not as good as a link to a high-quality website.

The link itself can transfer your importance to other industries, he is a very useful tool that not only helps you get on the Internet but also lets you make yourself known to other people, your co-workers or potential other people or other colleagues, and in addition to some high-quality links, content is also very important, in terms of the link content, There are two types of links, the first content links, there is actually a link to the site, that is, you click on the Web page after you link in.

Anchor text, that is, you open the page, you can put your page address link, ANCHOR text is to use the search engine to find the corresponding interconnection, relevance. As you can see, you can click here to get this information. Like the example on the left, you can see the digitized information, this information content is very specific, especially in the top of the page must link it up, if you ask someone to link your Web page, you have to find the corresponding keywords, to strengthen the keyword you find, and then put it in the content, And then find other sites of the keywords to link, so that you can promote the development of their own website. How do you find very important web pages, and then link to these pages, how do you let others link you up, I can introduce the corresponding skills, but I think you can do the search engine platform, the easiest way to link. Enter the search engine into the keyword, so that the Web page out, the search engine is currently found is the most high-quality quality of the page, these pages from the ideal is the best site, so you can link it to you, another reason, not only the search engine can do this work.

People use the Internet when the search engine can give you the corresponding promotions, but also must remember that the top of the page is the most easily accessible site, they can access your Web page through the search engine, through the visit to your Web page to enter other pages, this is a double promotion, There are also some non-competitive tips to help you get into the links, now it's becoming more and more popular, like when competing with competitors, they can sell some links to their competitors, which is not just a zero link. He is a kind of cooperation that can be done in a very clever way, how to do this, It's very straightforward to link the page first, if you send the request "whether you would like to link with me", then simply link up, including your own description and keywords, including you ask them to link the homepage, and then link your home page and their homepage, if you tell him why I link with you can bring advantages, For example, I can promote myself through content promotions and give them good reasons. The same way from competitors, because at this time they may have a different foothold, from your perspective, do not say that I do not want to link with others, if the invitation to send a link, you should be very polite to say I do.

There are three so-called gold targets, the first is to determine the link to the page through the target user, do not actively engage in links, and those who you want to track the link, and sometimes from their own site, others are willing to sell their own links, this may be the so-called diplomatic process, but sometimes through the link, May make the end user benefit, do not hesitate, sometimes is not the money question, is the value question. Why link, so that competitors and users know you, sometimes you can give access to your users to do the corresponding return, what you do is to give them additional information to meet their needs.

To look at the advertising of search engines, I think there are three major aspects that you know. If your so-called public relations are not doing well, you may not necessarily use this to advertise, your company is not likely, there is another is the content of the problem, if the content is not, you will not be able to earn money, if it can be very good advertising for you, I think a company he wants to be very good for everyone to get links, you have to do a good public relations, and advertising is essential.

Let's look at another analysis, as for the content of the paid list, the more money you have, the higher your ranking, Google is such an example, but the most critical point, money and sort of proportional, there is a problem, on the other hand, is not a lot of people are willing to search you, The more people search your platoon, the more forward you are, you should also note that people search your site, not simply want to see your home page and also want to see other content, these are closely related to pay, that is, people landing, and will continue to look down, I want to really spend money on Google and Yahoo to pay, I want to buy that kind of service there, so, no matter who wants to search your company, he can get the letter of your company very well, in China Baidu is a good search engine, of course, other companies are also very good everyone can consider.

To sum up, we're talking about what it's like to do a web search, to pay or not to pay, as well as vertical business development, vertical search, which is also a very important area in the next five years, I also asked the relevant speakers of their views, They think that the business in this field may develop very quickly in the future, and in the future you may be more concerned about the information that can be captured. What's happening around the world is that now we're going to do business-to-business, shopping, areas, etc., which can be more developed over the next few years through search engines. Actually we are now not simply through search engines to attract a lot of browsing, the future of vertical development is also a good way to save money.

On a global scale, we can now see a lot of websites, and every day we can see a lot of search engines to help people search a variety of websites, such as Google, Yahoo, MSN, these engines are very good, but in China is Baidu very good, this is based on my research concluded , we can take a look, now which companies are the most powerful, and these search engines have their own relationships, and some of the services are overlapping, but I think whether in a country-wide, or a website in this regard, we can build their own links, Whether Google or what other search engines, they have established a relationship between the agreement, MSN he now also use Yahoo's links and so on and so on. Of course, some people do not have the corridor MSN this engine, I think we may wish to try, he is also a good search engine.

What about Google? We can see that this is something about Google, that is to say, Google is a lot of people around the world with this engine, he should be a very high rank, there is another, AOL Search, he is also a very wide range of global coverage, many people are using, if you want to try it can also, If the month AOL and Google are doing search results may sometimes be different, because Time Warner, they put a lot of content in Google. Another search engine is ask, now they also have a relationship with Google, and they have bought the appropriate technology, if you want to try you can use it, and ask is also evolving, you want to see his recent business strategy, you will understand this, They have set up a research and development center in China now, so you can try it.

Yahoo now they also have a lot of people are their users, and Yahoo they have some other services, I said not only in China is very good, and do very well around the world, they also have the so-called paid services, I have just said. If you want to pay for it, it doesn't have to be your sort. You have to pay for the other engines. He may not immediately be able to search your content, but at Yahoo he can guarantee you pay, someone to search for certain search to you, but not necessarily your ranking is very high. Actually I would like to pay for this service, like the lottery or ticket, it is possible that you pay after your own content can be included, but not necessarily very forward, we feel that it is difficult to accept. Now put this content with you to do some summary, I just said that the content has been a lot, we feel that some of the content is reasonable, some things may be difficult to accept, but these content is real, if you have any questions, you can communicate with us can also communicate with the industry, You may also find another point that does not necessarily have to be completely convinced that the rank is the only way to express it. Search engine his own relevance is constantly changing, that is, you pay the fee, you are so high today, it is not necessarily today you are so High line tomorrow, not necessarily. Search engine internal also to be adjusted, in addition to the relevance of this one, his technology also need to adjust, so can not simply superstitious you spent money ranked must rely on the front. In the next five years, vertical business development is also critical, we have the other two speakers, we hurriedly put my own notebook computer with him for a change, and then others speak.