To talk about my six-year AD league journey.

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Last November began to do the website (Entertainment station), December 15 IP reached 100 million after the start of Advertising alliance. I do mainly are major leagues, basically received money, now talk about doing the experience of these alliances, I hope to make money for the new station to have some help.

Google AdSense:

This is the first time I've ever been in the league. Google's application is very easy, phone confirmed what is not difficult to find some articles to see.

December did half a month, do 170 dollars or so, because it is the first time to do the station, the first time to collect money, one months on the site all the costs back, very happy.

January time to do 300 knives around, at that time 500-700 clicks per day, income 10 knives around.

February began, the sudden price plummeted, although the site has been increasing the amount of traffic, but the money received every day has been reduced, the lowest day only 5, 6 knives, and click on more than 1000. I'm very confused. Webmaster Forum learned that there are many garbage stations through Google advertising to earn the difference, this time I quickly look at the ads on my website, the most appear to be some of the free movies, and so on (because I never consider cheating, almost never look at the content of ads), hurriedly in the browser to enter the address, It turns out to be some ringtone download stations, so although the clicks are high (free movies, passionate movie clicks are certainly high), the benefits are low. So I found from the Forum on the previous collation of low-priced ads list, one-time add block list, the unit price has been raised, but not high. And since then I've had a few more pages every day to see what ads appear on the site, see suspicious on the address bar to enter the URL to see what site, if it is ringtones, movies, friends, Firefox, DHC or his website on its own also put Google AdSense screen. My block list has more than 100 addresses, although every time Google optimization advice is "you may be able to filter out high yield ads on your site." "I also put the screen list of the site into the URL to read it again, but I really do not see what seems to be high prices, so the first to ignore him." February is the lowest income one months, a total of 200.

March 20 days before the situation is not good, March 20 or so I adjusted the size and position of the advertisement, originally I put a 468*80 below the content, the right to put a 160*600. After the adjustment directly in the content of the upper right place a large rectangle, the content is placed at the bottom of a banner ads. Plus my shielding a large number of low-cost advertising, from 20 supposedly began to click the number of ads did not change the situation, the benefits have been greatly improved, the highest day reached 40 knives, generally in the 28-40 wandering between. I began to dream, if every day 35 knives, one months on 1000 knives, the renminbi is more than 7,000, too wonderful ...

April, May is I do Google the happiest day, at this time my site's traffic has also made a greater breakthrough, daily IP4 million, PV 30.4 million. 1000 knives respectively.

June began, the unit price is getting lower, I also try to adjust some ads color, location, but the effect is not obvious, do 900 knives, the good days Are gone ...

July, the number of clicks did not change, but the benefits are getting lower, more than 2000 clicks, the average day only 13 knives.

I analysis is because Google China and Sina, Tianya and other large sites to cooperate, the daily display of advertising and clicks have been greatly improved, and advertisers obviously spending is not likely to rise so much. And Google to these big sites do AdSense are customized, to their unit price should be relatively high, otherwise Sina, Tianya these companies will not be willing to hang AdSense ads. With Google in China and Baidu competition is more and more fierce, Google China in order to obtain more traffic, will certainly increase cooperation with other sites, do not rule out a certain day Sina's blog can also hang AdSense ads, perhaps at that time, the unit price will be lower.

On the other hand, talking about Google's payment, Google uses the way to send a cheque, in the Beijing area generally 7.5-7.10 can receive May cheque, collection about 40 days, the overall receipt of money for a long time. But the owner is concerned about the unit price, if the unit price is high, long some of the collection does not matter, after all, the money is yours, but a little late, think of the DAO Lang that song, the first snow in 2002, came more later than before. By contrast: Google's first check comes slower than electronic payments.
There have been rumours that Google is considering electronic transfers from domestic banks, this for the majority of stationmaster, think will be a bad news, with domestic bank transfer, it is inevitable to tax, cleavage is 20% tax, too terrible a number, we worked hard in front of the computer for one months, 1000 bucks will give the government 200 dollars. Of course, this is mainly to collect more money stationmaster influence is bigger, if below 1000 yuan, that is a good news, after all, now bank collection also wants 65 pieces.

Overall, Google is a better alliance, although the unit price is getting lower, but there is no other alliance can be compared with it. I am also confused, consider to do an industry-nature of the station, engage in Entertainment station is really no future/qiantu.

Once write so much is really hard, next will say I do Baidu, Ali, Network (Youku), QQ, Ring, and so on union experience.

Baidu Alliance:

    apply for Baidu Alliance is mainly directed to his theme to promote, did not think must first apply for search cooperation, and daily display volume, search volume to reach a certain number of times to apply for theme promotion. No way, under the eaves of others, have to bow. First in the site a few traffic big page put Baidu search code, quickly reached a very high display volume and search volume.
   
Rollup   15717  90  0.57%     
Average   1209  6 -     
Time   number of clicks hits [?] per thousand retrieved revenue
March 22, 2007   1733  12   0.69%   
March 21, 2007   1933  11  0.57%   
March 20, 2007   1553  4  0.26%   
March 19, 2007   1341  12  0.89%   
March 18, 2007   845  5  0.59%   
March 17, 2007   935  3  0.32%    
March 16, 2007   1110  8  0.72%   
March 15, 2007   1074  14   1.3%   
March 14, 2007   1116  3  0.27%   
March 13, 2007   1027  5  0.49%   
March 2007 12nd   1166  6  0.51%    #p # pagination title #e#
March 11, 2007   969  4  0.41%    
March 10, 2007   915  3  0.33% 

So I complacent to apply for the theme of promotion, unexpectedly tell me my station does not meet the requirements, do not give and pass @#￥%......&*

At that time angry, the Baidu search code are ripped down.

After a period of time, think of the search code when the amount of search, there should be a certain division, and then sent a letter to Baidu's union commissioner, consulting why did not give me money. The other replied:

Your site last 30th daily average search + theme daily average show + unlimited Daily Show amount less than or equal to 3 system will automatically judge your username as an invalid user, so your effect report is not displayed correctly. Invalid status does not affect normal statistics.

Please launch or update the code as soon as possible, lasting 30 days after the search volume is greater than 3 can apply for open invalid user.

Really take the Baidu Alliance, there is no everyone demeanor, set a lot of restrictions, compared with Google, really is petty, start not to do it, after doing so unexpectedly still have such requirements, and beforehand also did not notice. Since then broke the idea of Baidu Alliance. And from other XD there on the Internet, Baidu Alliance has a significantly lower click rate than Google's.

Summary: Now Baidu in order to compete with Google, also launched what Big Alliance plan, in fact they are interested mainly in large sites, small sites they do not care too much. My entertainment station, he does not pass, but HTTPCN this is actually entertainment station, did Baidu Alliance also do well.

Ali Alliance:

Ali Alliance I was started in January, mainly put text chain click Ads, 40 yuan/1000 clicks. Because my site is more female, so, but mainly put such as women how more attractive such as 2 text chain, the average day to receive about 10 yuan, feel Ali Alliance has a small amount of deduction, because I site the first page prominently placed such a text chain, the conservative situation has 500 times a day or so click.

After February Ali Union constantly adjust, finally no woman related text chain ads, I tried to put a few days picture ads and other digital text ads, the effect is very bad, so after March no longer do Ali league.

Summary: I did not catch up with Taobao crazy promotion of the Good Times, now Ali's several sites (in addition to Yahoo Bid) do not spend much effort in the league to promote. Ali Union payment can use Alipay, do not need to deduct tax, and pay also very timely, this is very good.

Network Union:

At that time to do the network alliance is mainly to value their cool click ads, because itself is the entertainment station, and Youku ads are also more attractive, so I applied for the network of Youku ads. Many people have scolded the network Alliance as the Garbage Federation, and I have to say that I agree with that. Network linked to the amount of more severe, I feel should be between 30%-50%, with them a customer service mix more familiar, the MM said they only buckle 15%, not too believe.

I put the cool code in the home page of the bottom, every day can receive a 10 or so, originally put that also does not matter, but once I open their website, unexpectedly prompted a Trojan horse. So immediately judge is definitely cool advertising code has a problem, the back of the customer service also confirmed that they were hanging horse, as for others hanging or their own hanging, it is impossible to know. But I totally lost interest in the Internet Union. So I don't do internet ads anymore.
They buckle heavily, but pay in time. Whether willing to do, depends on the webmaster's own judgment.

Collar Kurt:

The main job is to do sales and registration ads, I fancy their DHC ads (because of the number of female visitors to my site), so hang the DHC code, the data is returned in real time, but you see the data is not the final settlement of data, but need to confirm the next one months after the line, according to my 2 months of experience, The confirmed data is only about 40% before the confirmation, which means that more than half of what you do is classified as invalid. As for the end is really invalid or false invalid, only their own people know, but as a webmaster, I think more than 50% of the amount is included invalid, or very unpleasant.

In addition to the payment, Kurt's payment can only apply for integers (if the last month confirmed that the effective amount is 590 yuan, then you can only apply for 500 Yuan Commission), I am very dissatisfied with him. The amount of deduction, even if the payment is still stuck like this, is not necessary.

Jingle Ads:

Now listen to the old webmaster memories of the day to rely on SP crazy to make the days really let people envy unceasingly, but time passes by, SP in Mii, move the vigorous pressure, has declined. Come out and mix, sooner or later.

Before the Spring Festival, I applied for the QQ jingle, and at that time I stood on Google's advertising unit price was very low spam ads (see the previous Google article) so, I put the whole station QQ picture ads, the result: the first day a quantity is not, altogether put 3 days, Earned 2.5 Yuan and is now lying in that account. Also think of New Year's day before put a Baidu's New Year's Day jingle advertising, gave a prominent position, the page has been visited more than 6,000 times, but also a quantity is not.

Overall, I do not touch the jingle of the poster, the good days of the bell has gone away, once the money of the people only left memories, never fished out my only hate why I do not have the early awakening to do a station.

Now often in the outdated see someone say the picture bell, forget it, should put on ...

Mei Tong, Chi, Colorful Valley, Iplus

First say Iplus, application, unexpectedly did not pass, really do not know how their auditors audit, my station is tens of thousands of IP, hundreds of thousands of PV. than Baidu also difficult to apply, Baidu does not pass at least give a reason, iplus is what information is not.

Mei Tong, see him above have ebay registration, flying letter registered ads, so registered a, but back according to webmaster feedback, found that these 2 are super bad to do, and the United States and the data is more chaotic, often have to n long time to return data, for this kind of alliance, I am very disgusted, technically is not unable to do real-time return, At least the next day can return, you have to get a 10 days and a half months before the data, this is what the heart of Ann? So there's no end to this alliance.

Intellectual easy, is said to be good, but the website function design is really not flattering, the process is extremely confusing, and like the United States, there is no good advertising, the account is empty.

Colorful valley, but also applied but did not do. Because he is mainly to do adult products, advertising pictures are not very elegant. I heard that many small companies selling adult products online is very good, but I do not have the resources, or do a try:) #p # Paging title #e#

Asian Exchange: The site of the Asia Dating Center looks like a yellow station at home, and the Web site is changing and the speed of access is erratic. So always want to apply, but eventually give up.

Summary：

    at present the domestic Advertising alliance small companies Many, such companies few people, operations, business is extremely unstable, so I never small company's alliance, lest oneself white busy.
 
    in the league that has been done, Google is the best, but for the majority of stationmaster, is also slowly downhill, the unit price is getting lower, stationmaster income is lower, the attraction also reduces.
 
    do Entertainment station is the most painful, holding the same flow of the sea, but the benefits are far less than the flow of the industry station, professional station. and is to rely on the advertising alliance to eat, its own no right to speak, trampled. Next, I also want to think about what to do a station, the current jobless status, the state of Google is not good, Beijing this ghost place consumption is still high. If there is a webmaster have good ideas, I hope to explore together to see if there is a chance to engage in:)