Website Operations Manager is a god horse job what skills are needed

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After the internet, did 2 years of drudgery, 3 years of operation, during the vicissitudes of the network, product planning, Sales Alliance, SEO, Web push, website analysis and other positions. Since the title became the Operation Manager, I will be daily knocking on the wood ginseng "Zen": The Operation manager is a god horse position! Ambiguous, the final wood has penetrated! But after all, in the Operation Manager this manger, if not pull out point scraps, also difficult to feel comfortable, so throw a brick out, in order to draw out the Jin house in Gillian!

Brick One: no operation post

The first job is in an online business, subordinate to the Network Marketing department, the highest leader for the operation of the Director, not set up Operations Manager hillock. Network Marketing department based on job content divided into 4 groups: SEO Group, network Editing group, Design Group and Planning Group (also divided into online activities planning and offline activities planning). The website editor acts as the product manager and the network promotion responsibility, is responsible for the related new channel planning and the low cost marketing promotion execution! SEO Group is responsible for website optimization and data analysis statistics, Design Group Support Network Group and Planning Team work site presentation, planning team responsible for user operations

Brick Two: Operations manager hillock of it vertical portal

The second job is it vertical portal station, my position is the Operation manager, but belong to the product technology department. At that time, the structure of our department is: Deputy general manager of the Department of Direct Management, the department set up product groups, technical groups, design groups, and later because to do it community SNS community, so set up a operations manager hillock, Flowers fell on my head. At this time, my work is mainly community promotion, core user recruitment and operation. For example, do a lot of online activities, content-oriented thematic planning and promotion, big customers and community marketing support, and so on, the website Operation 108 will be the budding in this.

Brick Three: Offline business manager of the Internet Department

The third job finally has a special operation department, led by the operation Director, under the network Editing group, customer Service group and operation Support Group. My position is Operation Manager, subordinate to Operation support Level three department. Network Editor is responsible for the business contacts of various branches of the enterprise, website content editor, customer Service Group is responsible for receiving IM and 400 telephone business consulting and transformation, Operation Support Group is responsible for communication with the technical department, product department and marketing department, and based on the website data to the brothers departments to make comments and suggestions.

According to my previous work experience, I came to the following conclusions:

1. The position of the Operation manager is different from the function of the Internet product form. For example, the Community Operations Manager, through reasonable user operation means to achieve the purpose of the Revenue Content (UGC); Portal station because it is the editor generated content, so in fact, the editor as the Operation Manager (or operations Director) role, the operation of the protagonist is actually editorial reporters; The most important thing is actually the school content provider (full-time, part-time teacher), so the teacher manager in the schools to act as the Operation Manager (director) role. Electric Business website, the most important thing is to rely on product profitability (such as the Beijing-east giant crocodile), so the most important should be online sales staff (product editing, promotion planning, customer service, etc.), so in the electric business, the Operation manager should be online sales staff to serve ...

2, the audacity to the Web site operation of the four-word definition of nudity: through effective operation strategy and tactics, a battalion of the public, the second profit, the ultimate realization of the Web site business value! The definition is simple and unsophisticated, but the website operation is complicated and complex, so it is only a macroscopic concept. To be blunt, internet product operators are actually online sales identities. So operators in pure Internet products companies are the most able to stand on the position, because it is related to product profitability. Then what posts are operating posts, I understand that there are several positions: network editing, network promotion (SEO, BD, etc.), customer service. The coordinated operation of these three posts can sing a big play: the net arranges the packing product, the network promotion solicits the customer, the customer service becomes the current flow. Perfect fantasy combination. But a lot of people would say, what role do product managers, UI designers, and technology development engineers play here? The Product manager and the technical engineer are responsible for the platform, how to build, who to build, this is the product managers and engineers. Visual design, UI design is responsible for the stage renovation, the next, the operation team will be in this platform hysterical Opera.

Based on the above conclusions, the Web site operations managers need to have three points of quality: the general ability to grasp, business planning capabilities, personal charm!

This article mainly says that the trend of grasping ability and business planning ability, as for personal charm, personal eq is low, can't nonsense, patchwork some words, in order to make the article complete.

A trend to grasp the ability

Sounding a bit high-sounding, in fact, is to predict future needs and hotspots (products). For example, the Internet industry trend, I suggest more attention to tiger sniffing nets, titanium media, 36 ammonia and Lei Feng net. On these sites, many commentators have gathered to comment on a variety of new gadgets, who fire critics, micro-blogging, and micro-credit, O2O, C2B concepts flying. On these business review platform, critics are brilliant and have their own ideas. Has the CEO, has the professional comment Division, has the media worker. From these commentary articles can see the future development of the Internet. These website platform's article, I summed up probably has so several: summarizes the product success the way, the forecast product future development pattern, discusses the commercial value innovation and the related commentary soft article. For example, the recent hot discussion of the micro-letter, some people say will replace micro-bo, some people say that micro-letter is mobile internet, some people said micro-letter through the O2O, and some people said that micro-letter from the palace QQ, diverging, does not matter right and wrong, can be justified.

Another example is career trends. My experience in predicting popular careers is reading books in the publishing industry. For example product Manager This profession, at that time the product manager's book is few, searched the entire bookstore, only to find one "just so do products", is not pure Internet products. But after a while, suddenly found that the product manager's book began to Rise, "everyone is product manager" "Networking" came out in tandem, and then come out a "excellence-excellent internet product design and management," "The Book of Revelation", "Yes Product manager", and recently has a "God-like product manager." Sure enough, the concept of Product manager fire, flying all over the sky. Zhou 祎 and Ma Teng have branded themselves as product managers. Because of the concept of fire, the position of the product manager also followed the bull. Till now also the wood had been silent down.

Ii. Planning capacity

The planning here is divided into three big chunks: business planning, day-to-day operational workflow planning, and team planning

Business planning:

Business planning is at the strategic level, mainly with leadership, with yourself, with the team to do questions and answers:

1, why do this business, what user value and business value?

2. What is the business goal?

3, we do, what are the innate advantages?

4 What is the position of this business in the industrial chain?

5. What are our competitors? How to set entry barriers?

In these five, the most important is the profit model, whether you are catch (capital), or the pursuit of petty (user fees), or business cooperation (advertising and other), think clearly again.

Answer the 5 questions, business planning is nearing the end, but do not careless, we are migrant workers, not the CEO, so you have to take the answers to the 5 big questions to your superiors, to accept the leadership of the inquisitive problem. After the final leadership is finalized, you may proceed to the next step.

Daily Operation Workflow Planning

The so-called work flow, is the Internet work and house construction is the same, in fact, is an engineering work. Building a house requires a step-by-step, more secure. Internet work is the same, standardized processes can often batch out a lot of valuable things. As a simple example: We are planning a theme or landing page, not one person can do. From theme selection, planning, prototyping, visual design, page production development, content filling, online promotion, effect analysis, in fact, is a process of combination boxing. So how to process, with thematic theme planning as an example to share a process I have planned an example:

Team Planning:

With the concept of business, we need to build a team. This is not an easy job, and a good concept requires good talent to perform to have a good result. So don't be too hasty in team planning. One of my recruiting concepts is simple: sureness and Kindness is the first. Do not say more to do is always the excellent quality of internet workers, especially the bottom of the Internet staff, in fact, shoulder the responsibility.

After several years of work, I have not brought a few teams, but have deliberately observed some of the team phenomenon:

Some teams, the head is more cautious, after all, the workplace has political, so some team leaders in the team will instill a cautious thinking. This is a means of mind-control, but it will in turn clamp down on the thoughts of colleagues who are under their hands. The internet was originally a platform to create a heavy, creative to the violent or not directly linked to the good or bad of your business. So the team tends to stand on its laurels and lose more than enough. The interests of the team are consistent wood is wrong, but because the team benefits lead to business development frustration, team benefits should be compromised, after all, the team has a large team.

Some team leaders conscientious, Shi. By step-by-step planning, the consequence is that the team often becomes the Taiji department. Around the massage, to the new live, down the Dragon 18 Palm, launched to go, typical Taiji guru.

My ideal team is this way: a harmonious, in the day-to-day work without political color, everything to the cause. Idle gag, flirting more can promote brain cells; contains a soul character, is worshipped, often gives the team training various professional skills; Whether it's manual labor or mental work, it's a swarm. The bonus system is firmly enforced, and the implementation of a well-founded, so that other employees calm congratulations. Such a team in my work experience wood has encountered, even if the new unit of entrepreneurship. Therefore, I am irresponsible to sum up a sentence; many good internet business models are not dead in the market, but are stillborn. So I think team building is actually the most fundamental thing. Decisive!

Youdao also need to have surgery, in the team planning, it is important to each position, everyone's performance, is the so-called "warn in front." So the reasonable performance is the Operation manager must face the matter. How to make performance?

Internet companies or Internet companies, there is always a business goal, this goal can be as can be abstract, like the target, such as small electric business station, is turnover, margin (profit), etc. abstract objectives such as Jingdong Mall: Happy Enclosure, large-scale market (capital). Goals are staged. Although Jingdong is currently negative profits, but in other conditions are unchanged, one day will pursue the profit (product profit or IPO), otherwise the capital market may not be fried nest. With business objectives, we will break down this business goal to the next unit: departments, such as marketing, product, sales, operations and other business-related departments. After each department obtains the mission goal, each department leader continues to decompose the department goal to the direct subordinate, the direct subordinate obtains own goal to continue Sunding to the staff. In this way, the target will be decomposed from top to bottom, and the process of accomplishing the goal is the execution process of accomplishing the goal from the bottom up.

With goals, you need to quantify your goals. This quantitative goal is a familiar KPI for our professional people. Many people suffer from these three letters. But we have to face it, because your reward is three letters for you to distribute. How to set the goal of the business staff, I took the previous goal-setting table for example:

Third, personal charm

An attractive person, always around a group of younger brother, loyal to worship you, trust you. How to create charm, the following points:

1, not regular training for his subordinates

The work of the Internet is actually a particularly glamorous job. When I was a web editor, I felt for the first time that I had found the way forward. At that time the working unit has a UI Design Institute, which specializes in the interface. At that time, I was a network, every day CV article, do not know what the UI is, is feeling very hi two letters. That time, the UI Design Institute has an internal division of the training, about two hours, I listen to the foggy, unintelligible. So, the training ended, I strode a wave, went straight to the bookstore, I first found that the original Internet I want to learn too many things. So I have such an understanding, give a lot of vision and knowledge, or development direction refers to a Ming road.

2, establish the industry prestige, when an insider, open Bolipai

Such examples abound, the website analysis sends sing, Zhenghaiping, the blue whale is the Three Musketeers, the product manager sends, Suger, Jian, Fejer is obvious to all; SEO factions lined up, heroes, network promotion is the heroes of hegemony, thriving. On the one hand they contribute knowledge in their respective fields, on the other hand, the book says, each of them is passionate about sharing and creating their charms in sharing.

3. Good faith

A basic moral of a person, "say must believe, resolute" can get subordinate's trust and esteem. I have encountered various leadership in my work. One of the leaders gave me a particularly bad impression, two, faced, eventually bored, chose to leave.