Website promotion: How to get more loyal customers

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To run an online shop, or to provide services on the Internet, the hardest thing is how to get the first batch of customers and detailed information, only by pulling relatives and friends to join the affirmation is not enough, we need to further develop more potential customers, so as to open the market.

This time we will think of a variety of ways to promote to obtain traffic. But we need to know that the flow is just the first step, the user came to your site, this is a good start, but it is difficult to say, can make all the first users come to the site to produce the purchase behavior. A lot of people come to your website, they may go away again, and even go to the competitor's website to buy the product. It would be a shame for this group of users to go back again, so we can find ways to keep the list and details of this group of users, and then have the opportunity to sell the users in other ways later.

For example, we can through the customer's mail, telephone, QQ and other information to carry out follow-up marketing behavior, more advanced you can understand the customer's purchase intention and interest, then can through analysis to recommend customers most likely to buy products. Of course, access to customer information is not the more the more the better, we need to know the most important information, otherwise let customers fill too many things will make customers tired and disgusted.

So how do we get this information through some means?

Lottery

The picture above is a lottery for a group buying website, which brings more than 200,000 people to the crowd by bringing a mobile phone to the lottery. Many of these more than 200,000 are new users brought in by user referrals. And if you just put a mobile phone's money to advertise, can bring the user is very few. And by making a lottery, it can have a magical leverage effect.

Lottery, this is definitely a proven marketing method in all walks of life. From a consumer's psychological point of view, if you can get the lottery through free or very little input, it is a very exciting and exciting thing, sometimes this excitement, happiness, or a sense of achievement far beyond the actual value of the prize. Although the probability is very small, but most people are willing to try, everyone in the heart believe that they will have good luck. People who have bought lottery tickets will know more about this mentality, and those who have bought lottery tickets will be aware of this excitement.

Second, the gift, trial or try to eat

Beauty is often used in this way to get the customer list, which usually requires some sample costs, but if properly operated, it will be very effective. For example: There is a well-known cosmetics licensing 1000 samples, but also the layout of the official website of the response mechanism, resulting in 40% of the return rate, that is, 400 customer feedback. According to the statistics of 77%, it is only when they see other people's evaluations that they decide to buy. Therefore, the release of gifts, not only to obtain complete customer information (including telephone, address), but also can be customer feedback and word-of-mouth. It's a good way!

But the free gift, sometimes more troublesome is in the freight aspect, is to consider the operation is by who undertakes. There is a point of sincerity manufacturers, even the freight is not consumer out, the consumer is certainly more willing to participate, but that will also consider how to send and postage costs, if the volume of goods, directly with the Post office to send it!

Iii. Low Price

In the pricing strategy of commodities, some products are used for marketing, others are used to make profits of the goods, and marketing products are used to earn popularity, make user information. Through Low-cost marketing of a commodity, popular is such as Taobao to create a burst, so as to drive the popularity of the entire store, driving other merchandise sales. And the first batch of user information after the targeted two times marketing.

Like to go to a restaurant to eat, the shop door is advertised: what dishes, special price of 18 yuan. Attract a lot of people want to taste, cheap and affordable, of course. But when you go to the store, you are not likely to order this dish, and when you order other dishes, the restaurant profits from other dishes, and the loss of this special dish is insignificant. From this perspective, the low price strategy is a bit like a free giveaway.

Iv. Competitions and activities

Design a simple game or event related to the product, so that everyone can easily sign up for, for example: Selling baby supplies store, can run the photo competition, more than cute, than Meng are possible. Then like selling virtual host related products can be hosted SEO games and so on ... So。 It is also true that many sporting goods businesses will sponsor sporting events. The cost of running a competition is mainly to provide prizes or bonuses for competitions and to publicize the costs of competitions. By playing games and events, we can collect a lot of information about the participants, and usually those who can participate in the activities are very likely to become your customers.

Also like some limited seconds kill, member resources free download and other ways can help you get the potential customer information. Say so much hope can trigger your inspiration, to everybody network marketing work to be helpful. Of course, you can also here to share more excellent ways to get user information. Article first A5, reproduced please indicate Tieguanyin http://www.zuipin.cn/wulongcha/tieguanyin.html, respect for copyright!