Where to see the vertical web site from the vertical web site where the road

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An article of "Auto CEO Qingeo: Vertical Web site where the road, read deeply after reading, vertical web site in a very large foundation, although not good to do, but still have so many users, in the current various industries, some large vertical sites are lifelike, as the Asahi General Sunny, And these vertical web site after continuous development also has its own aristocratic temperament, this article, from the Auto This article, talk about the several factors in it, for us to expand the thinking and ideas.

First, cover a large proportion of the industry users, and high user viscosity.

Cover a large proportion of the industry users, in fact, from this paragraph can be seen in the industry site must have a certain interest in the foundation, after all, industry users are closely related to these, when a large proportion of users have this aspect of the industry needs, a larger proportion also means a big competition, like the glass industry, in the industry website , there are two websites, "China Glass Net" and "Chinese glass net", in general these two types of companies are basically similar. Generally contact enterprise users, and then want them to be members, and then sell some of the home page ads, such a method of profitability.

And then, these industry sites are looking to replicate this pattern, finally realized at the same time several industries together to operate, so that a series of platforms to enable the entire company to achieve a large profit, and on the industry site, user viscosity also needs to be well trained, after all, only the user coefficient up, in order to achieve large browsing volume, A variety of procurement to go up, supply to play out, for such a site, there is demand for progress, procurement is the necessary products of this site, will be the daily procurement information to do in place, and then more companies will see this situation, to publish, and even generate membership information.

Large industry information, in traditional industries, is very common, but, if some large industries are occupied, you can completely use a variety of industry information sites, and then copy the site, reposition, when these users accumulated, and then the user spread, enhance influence, n>1 the truth, I'm sure you understand.

Second, the enterprise's brand value is highly recognized by users

In terms of brand value, like a glass net, in the glass industry, "China Glass Network" brand awareness because of the reasons for the site life, and in the front, in fact, a site's brand is constantly accumulating out, no one site is in the overnight to become famous, brand value is also the value of users, between Word-of-mouth spread, Direct spread of the brand name, then to achieve further growth of the brand, but there is another brand value realization.

Most of the time, when you want to stand in an industry, the influence and the exposure degree is also very important, just like, that year's dish people net, many times searches the movie, this website will have the page arrangement in front, when after the exposure after again and again, the value comes out, everybody also will search the brand name directly, As an entrance to the site, these are the cumulative impact of publicity, and advertising location to buy the same truth. Taobao is also through a variety of exposure publicity, only to play out, the end user came, and then take advantage of the free truth, so that businesses released, and ultimately attracted a large number of consumer experience website shopping, on the basis of security, to achieve a big leap in Taobao.

Brand needs exposure, can continue to be played and realized, SEO and SEM is complementary to the truth, only do these, can be the overall site users remember your name, directly search your name, and ultimately produce brand dependence, to achieve qualitative leap.

Third, in the industry, with the core competitiveness of products.

Every industry website has its core products, China Glass net annual release of the Glass Procurement Guide, is one of its characteristics, every year there will be so many users need such a procurement guide, and the most important is that these buyers are working with the site, and finally let users love, Let suppliers see channels to sell their products. In fact, every industry site needs their own core competitiveness, this is the body of the enterprise, each company every year to participate in the exhibition, every year and user activities, is the interaction itself is the ultimate experience of value.

This is relative to, you can see a lot of Webmaster network services is the key, guarantee service is the advantage, pig characteristics, Lang broad a variety of small demand points, and ultimately very few multicomputer, so that the entire demand for information so developed, Jing Dong spent heavily gas built logistics system, to ensure the time, and even the same day to reach the pieces, These are an enterprise's core competitiveness products, 360 of free Antivirus, first launched defeated Jinshan, rising and so on industries, these are advantages, and sometimes on the basis of users, these advantages to retain users, is the most benevolent web site.

Four, the most understand the user needs, and can meet the needs of users.

Refers to the user needs, in fact, and the core competitiveness, are closely related, if you see a clothes on the road, you can according to the color of the clothes, and then to find this dress, this is the user needs, here Baidu can help, Taobao can help; if you want to make your cell phone functional, Forum can help, search, perhaps you have your own needs, these user needs if the second speed is very clear, you can meet it?

These are the needs of everyday behavior, and in the current mobile internet, the demand has been in line with a key element, as the MO, with the gun artifact opened the market, but unwilling to be understood as, so the change in demand, I hope users can accept. It is like singing, many times like singing their own, you can sing with the accompaniment of their own feelings, and then share, and ultimately form the interaction and region, these are the starting point of the demand, if you can, you have understood it?

Industry website users The most demand for suppliers, buyers, improve the quantity and quality of procurement, the intention to spend on the above, you can see users and enterprises will be more and more, so that their own web site more brilliant.

Well, the above four points to write here, and wrote one hours, a beginning, a persistent, refueling bar, efforts, the latest chapter of the Wild, http://www.49144.com/MangHuangJi/, good website, good operation, well.