Foreign SMEs use Twitter (Weibo) marketing case

Naked Http://www.aliyun.com/zixun/aggregation/5004.html, the American New Orleans pizza shop, set up a billboard in front of the store when it opened on Twitter. The new billboard, not just the bottom of the printing of its Twitter page links so simple. Instead, Twitter is the theme of the billboard, one side is the vivid bird element, one side is the big Twitter words. and link to the corporate website: "Twitter.com/nakedpizza".

Customers send Nakedpizza orders, ask for prices, report addresses via Twitter, and Nakedpizza sends customers a discount on Twitter, a new breed of pizza, and reports that pizza have been sent. We are familiar with each other, and occasionally chat with each other and care about each other. Nakedpizza used to spend 60,000 dollars a year on direct advertising and 25,000 dollars in email ads.

Now he plans to put a budget on Twitter every month. Nakedpizza is going to attract the attention of New Orleans on Twitter, and these followers, Nakedpizza don't need to pay such as direct mail to keep in touch with them. Because they're all on Twitter.

The company also learned that a yogurt shop in Chicago insists on sending promotional messages on Twitter. And its sales have been growing. The yogurt store's last promotion was a free 5500-dollar 1100-piece yogurt for Twitter users, but it did not drop in sales for the day. Because, "people who stand in front of a shop and get free yogurt attract a lot of passers-by to buy yogurt."

Abroad, a 52teas tea company, which offers tea in a particularly interesting way by Twitter, gives tea-consumers advice every week on Weibo, talking about tea, drinking, and doubling the sales of handmade tea after a week of Twitter.

One of the most popular companies to do Twitter marketing is Kogi, an obscure American taco-fast-food restaurant. Kogi quickly became one of the most high-profile mobile restaurants in the United States in just three months, causing widespread concern in the US, even by mainstream media including the New York Times, Newsweek, etc.

Zappos Twitter Microblogging marketing case (a) Zappos Twitter microblogging marketing case (ii) Best Buy BestBuy2500 Employee microblogging marketing case # fluttering Dragon Bali # Happy to fly microblogging marketing activities business party moved Sina Weibo into the hot event from CEO Emotion blog to employee Emotion Micro-Blog A general manager of the 22 mobile phone microblogging how do we let enterprise employees write Weibo? Twitter has created a marketing miracle for Kogi fast-food cars

Author: finger Soft Sand

Original: The study of the blog marketing of the finger-soft sand

Blog: http://www.roushablog.com

Copyright, reprint must be linked to the form of the author and the original source and this statement.