Foreign Trade Business Mall: 10 tips for putting ads on Facebook

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I don't know if you've started putting Facebook on the market, although Facebook Timeline page will help you develop interactive marketing and branding for your target audience, but if you're a foreign trade business Mall, If your core business ROI is positioned to quickly acquire overseas retail orders or business-to-business inquiries, then Facebook ads must be a better choice, a dual-excellence solution for quality and quantity, and I'll give you some advice on how to perform a perfect ad campaign on Facebook. , for your reference to clear your advertising target accurate lock target keyword lock Visual highlight your product keep advertising concise use loud action call use Picture AD page Remember the user experience to assess the effect of your campaign and make the necessary changes

1. Identify your advertising goals

Advertisers pay for clicks, which means it's important to improve the traffic on Facebook or on your own website. You will focus on ensuring that the ads are highly relevant to the corresponding crowd. You should set up your ad login page so that users can easily find your advertising product.

2. Lock target

Please position the ad as an audience that may be interested in your ad. For each ad, you can choose a specific area. Make sure your business and products are related to this location. For example, if your service or activity is only valid in a specific area, select the appropriate destination area or city. At the same time, advertising is best used in the region's main language, which can achieve better results.

3. Keyword lock

Keywords are powerful tools for finding readers who are interested in your ads. Please add keywords to your ad to attract the customers you want.

4. Highlight your product

Use concise text to write content clearly and point to clear ads that will be presented directly to the customers you meet. Be sure to highlight your special offers, or the uniqueness that distinguishes you from your competitors. If you are promoting the brand/company name, it is recommended that you write the brand/company name in the advertisement title or text.

5. Keep the ads simple

Don't try to put all the details of your products and services into the ads. Simply tell the user your product or service so they know what your site is and leave the details to your target page.

6. Use loud call to action

Your advertisement should be able to convey the advantages of your product or service and call for your purchase. Calling on everyone to buy is to encourage users to click on your ads, and when they enter your ad pages, you should clearly tell them what to do. Some of the motivational phrases include: buy, sell, order, browse, register, and get quotes.

7. Use picture

Put in your ad a product or service that is appropriate, attractive, and relevant. The maximum size of the picture is 110 pixels wide and 80 pixels high, so shrinking the picture may make the text difficult to read.

8. Advertising Page

Your ad should link users directly to the most relevant pages. When a Facebook user clicks on your ad, they should be immediately linked to a page that has a specific connection to the information or product in your ad.

9. Keep in mind the user experience

You need to maintain the overall attractiveness of your ads and corresponding landing pages, making it easy for users to navigate and complete information, and if the product and advertising you describe are not exactly matched, then users may not be able to click and understand it further, and you need to be directed to the user explicitly after clicking where, How your product or service can bring value to the customer, and for the user to understand more comprehensive information, you need to be on the page to arrange the user most likely need to know the ancillary content, and make it easy for users to find, this is a whole work around the user experience.

10. Evaluate the effectiveness of your campaign and make the necessary changes

Your advertising effect allows you to adjust the strategies you use to achieve your goals. As advertising time progresses, you may notice that things are going well (or not). For example, if you find that the user has no particular response to your advertising words, try another "action now" strategy. If you don't see the amount of clicks you're looking for, there are two things: if you set your target audience too narrow, you can broaden your target audience, and if you set the target audience too wide, you can limit the scope of your target audience. If you don't realize the number of ads you expect, make your ad more straightforward and make your product and brand easier to identify.