Foreign Trade website 5 kinds of special internal chain construction methods

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For Seoer, although the chain is crucial, but also can not ignore the role of the chain, it to improve the page collection and weight transfer, the effect is very obvious. However, for some small stations, as long as the basic site navigation and sitemap, and so on, the page is completely included in general is not a problem. But for large and medium-sized websites,

Page type and a large number of, to be fully included is quite difficult, so the construction of the chain is particularly important.

Before beginning to explain, I first put on most websites all exist navigation, the navigation, breadcrumbs, the related product recommendation and so on these basic inside chain form to exclude, no more to repeat. The following will be based on personal experience, summarized under the Foreign trade website of 5 kinds of Web site within the chain construction mode.

First, add top search section above the page

In the foreign trade station within the search box, add a top search word in the station, and then the first page, category page, property page or product page, add different pages corresponding anchor text, enhance the chain.

The advantage of this is that the content position is conspicuous, also depends on you build top search anchor Text Foundation, write good words, and there is a certain probability customers will click on these top search content to the corresponding page. Since the need to meet the internal chain construction, but also improve the user experience.

Second, in the home page or category pages to display products, add product attribution category anchor text

In the first page or the list of classified pages in the middle part of the display of products, under the product title, and then add a product to the category name of the anchor text link, this is also a kind of increase in the category of the chain of the method.

Product Category name This piece, you can use the manual definition of anchor text, which increases the link anchor text diversity, but the function of the design will be more complicated, but also a manual definition, adding a lot of work.

Alternatively, you can directly invoke the name of the superior class of the product. However, many of the site will appear a product under a number of categories under the situation, and we directly call the product category name generally only call one, then the rules can be set for a product for the first time to be divided into which category under the head, to that category of the main; Or you also set the product title below the category name to display multiple categories, but the visual effect is much worse. How to set the specific, depending on the site to decide.

Add descriptive text to the category page and insert anchor text in the text

Add descriptive text to the category content above or below the category page product list, and then insert the anchor text appropriately in the text, linking to the related class or attribute. This approach is easier to implement and easier to manipulate manually.

Four, in the left or bottom of the page to increase hot categories, such as the whole station link

On the left or the bottom of the Site page to add popular Search or hot categories plate, and then the site will be the main push of the key words into the forum, and the site is the main effective promotion of the page to be displayed, then this part of the keyword is equivalent to a block-wide link, can In order to get every effective promotion of the weight on the page, ranking ability is certainly stronger.

Note: Since the content is placed in the whole station of the class, attributes or Products page, then not only the search engine will see, customers will see, so do not accumulate a large number of promotional intentions particularly strong words, such as: cheap, best and so on. At the same time, also choose the site home page main push word or key class purpose subject, etc., this also benefit the customer's shopping experience.

In the product page text automatically add category anchor text and the name of the parent category link

Generally speaking, each product information page will have a section of description content, which is more or less always related to the existence of some Web site class or attribute names. At this time, you can set up some in the background Tag, list specific promotional keywords and URLs, when the product Information page description content contains these keywords, automatically add links to the corresponding page.

In addition, as mentioned above, a number of electronic business sites exist where a product may exist under multiple categories. Then we can also on the Product Information page, in the appropriate place to add the product category name link, then list all the categories. In this way, there are more ways to add the inner chain. (article original from d_ blank blog: http://www.deleteblank.com/, reprint please indicate the source.) )