Four factors promote the development of game industry

"2012 China Game Industry Report" released data shows: 2012, the Chinese game market real sales revenue of 60.28 billion yuan, year-on-year growth rate of 35.1%

Web and mobile games into market growth "twin engines"

Newspaper reporter Jinxiaonin

In the recently released "2012 China Game Industry Report", all data reveal that such an information industry market and user scale is further expanded. This expansion is inseparable from the development of web games and mobile games, they become the user and market growth of the "dual engine."

Web and mobile games are growing fast

The report data pointed out that 2012, the Chinese game market actual sales income 60.28 billion yuan, the year-on-year growth rate is 35.1%. One of the client network game market sales revenue of 45.12 billion yuan, year-on-year growth rate of 23%. The actual sales revenue of the Web game market is 8.11 billion yuan, the growth rate is 46.4%. Mobile game market Real sales revenue of 3.24 billion yuan, the growth rate of 90.6%.

The data also showed that in 2012 China's client network game users reached 140 million, the year-on-year growth rate of 12.5%. The number of Web game users reached 271 million, the year-on-year growth rate of 33.4%. The number of mobile game users reached 89 million, the year-on-year growth rate of 73.7%.

From the data can be seen, the web game and mobile game market size and the number of users in 2012 all showed a significant growth trend. Compared with previous years, the real sales revenue of 2012 China's web game market grew by 46.4% in 2011, and the growth rate remained above 30% for 5 years. Mobile games grew more rapidly, with real sales in 2012 China Mobile gaming market rising 90.6% per cent from 2011. The rapid expansion of web game and mobile game market and the huge increase of users have led to the further growth of the whole Chinese gaming industry in the 2012.

In contrast, although the client network game in the market and the number of users in the growth rate than the web game and mobile games, but still continue to grow, the client network game market real sales revenue, up from 2011 growth of 23%. It is noteworthy that, in the first half of 2012 to maintain growth, the second half of the client network game market growth has risen markedly.

Four factors promote the development of game industry

The report analyses that the factors of demographic dividend, technological progress, new user market and State policy support four factors contributed to the development of Chinese gaming industry in the 2012.

2012, the number of Chinese Internet users reached 538 million, the growth rate is more stable, which is remarkable, mobile internet users reached 388 million, the first mobile phone beyond desktop to become the first big Internet terminals. With enough internet and mobile phone users, the number of Chinese online game users continues to grow, but also makes the scope of application of products expanded greatly, the user access channel is widened, so that the Chinese gaming industry can still benefit from the demographic dividend.

Along with the further optimization of the network broadband environment, the progress of technology development and the development of equipment hardware technology, especially mobile devices such as mobile phone, make the client network game users, web game users, mobile game users have a great growth, and jointly promote the overall user scale expansion and rapid development of the market. From the data also can be seen, in 2012, the new users of Chinese online games, web games and mobile network games are most obvious, respectively, increased by 68 million and 38 million people. The traditional client network game only increased by 20 million people.

From the age structure, the game user age is greatly expanded, the development of children's games and leisure games in 2012 years of rapid development, these new users, new markets greatly stretched the game user's age margin.

National Policy support is also an indispensable factor in the development of game industry. In 2012, according to the State Council on encouraging and guiding the healthy development of private investment, the press and publication administration, in combination with the characteristics of the publishing industry, supports the participation of private capital in the publishing business, takes concrete measures to promote the great development of socialist culture, and fully mobilizes private capital to participate in cultural construction, Promote the scientific development of the publishing industry and promote the prosperity and healthy development of China's online game publishing industry.