Fragmented profitability is only one way to reach the level of the pattern

If the traditional era of profit model, more is a fixed pattern, then the internet era of profit, the more show is a kind of fragmentation of the surface. The reason why the profit way of the internet era has such characteristics, the essential reason is the use of the media form of fragmentation.

The reason I call it the internet age of profitability, not the model, because I think that the profit has not risen to the height of the model. But the traditional enterprise's profit is one kind of pattern, comes because http://www.aliyun.com/zixun/aggregation/8150.html "" "the traditional profession fixed profit procedure not to be able to seek out in ten years, second then because lacks the fragmented profit tool , that is, the tool used by the profit is too single, so the traditional enterprises have to rely on so several single profit model, thus making profits.

At present, the enterprise makes profit, can use the channel too many, this kind of channel's pluralism, in essence still is the Internet tool evolution result. You can use micro-letters to promote your product, you can also use the app to cover your business consulting, or use large data to predict financial changes, or SNS for community marketing, these methods are not in the traditional industry, for the traditional industry, conscientious use of more than 10 years of time to run customers, maintenance customers, Finally want customers to buy their own products, and in this process to build several physical exhibitions for the so-called momentum, the channel is too single. The single channel has hindered the fragmentation of the profit model, so much so that the traditional profit model seems to be complete.

Therefore, the fragmentation of the internet era is not the fragmentation of the profit model, but the fragmentation of the profit pattern, the profit model is still a need for long-term management and eventually established the model, which has long-term and fixed, even if the transition, also requires a considerable process. In essence, the profit model of the internet age is only broken by a variety of new tools, the original piece of a complete industrial chain has been divided into many pieces, so that the whole market that this is the internet age of the profit model, but in strict sense, this is at best a way.

For example, the combination of the Internet and finance has spawned a booming market for internet finance, although internet finance is not a simple superposition of internet and finance, but, because the internet covers a variety of media forms, so that the entire traditional financial industry has been cut, and finally appeared we now see Peer-to-peer network loans, collection and payment, Third-party payment, internet banking and other forms of internet-based finance. Although these flooded the market mode of the world, but the traditional mode of financial management has not changed, that is, the essence of finance has not changed, but the internet era, the traditional financial model part of the transfer from the offline, was placed on the line.

Therefore, review the history of industry, basically through the channels of pluralism, and then cut the profit model into a lot of pieces, but never an era, as now the internet era, the traditional mode of profit cutting so thin, so broken. The reason that fragmented profits cannot be called a model is largely due to the fact that the basis for their profitability has not changed, but that the way has become fragmented. For enterprises, to maintain the search for a full profit model of the momentum, and at any time to do through the different types of new tools to subdivide the profit model of the preparation to make it fragmented, and ultimately to achieve profitability, or the current enterprise should pay attention to the issue.