From four aspects to talk about how to do a good job of network promotion

Source: Internet
Author: User
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How to do well in network promotion has become a problem that many extension personnel need to understand urgently. As the industry grows, we can see articles about these issues everywhere. Perhaps the site is different, but the truth is mostly interlinked. Since it is to promote, then first need to consider four questions: accurate positioning to do it, the promotion of the choice of the way to do, differentiated competition how to do, the content is done.

I. Accurate positioning

The so-called accurate positioning, is the target customer positioning, as well as the promotion of target positioning. The target customer decides the choice of the promotion method and how to do the content. For example, "Men's help" TV series is facing white-collar, college students class, so they choose to promote the micro-blog, video sites, and so on nowadays the most popular favorite platform for young people, the content is to promote a relaxed humor, but also a little connotation. The promotion goal is to hope that through the promotion of the goals achieved, different goals also have different ways to go. For example, "Men's help" TV drama is to improve visibility, exposure rate, so as to improve the ratings of the program. So the promotion staff through the topic hype, the gossip, leads to explode the spot like the man's play and so on means to attract the audience.

Ii. Promotion Methods

Is the so-called "to their own long attack their own short", we do network promotion must choose their own way to Excel, because the promotion is a long-term investment in a lot of time and energy process. If you don't know much about it, it is likely to cause a panic, no bottom, and so on, if there is a setback, it is possible to give up completely. But if you are good at the way, you will be meticulous every step, meet setbacks, will be calm to face. For example, I am good at soft text promotion, so I usually choose to do the task of soft text to promote.

Iii. Differentiated Competition

There are thousands of messages that netizens see every day, but there are few that are left to impress, except for their own attention. Some posts are not available, and some posts forwarded, click Up to millions of, resulting in the difference between the reasons. God affixed "Jia, your mother told you to go home to eat" is undoubtedly the best proof of the hot. People who spend a lot of time online every day tend to be interested in information that is easy, witty, and relevant. So be sure to make your promotion look different.

Iv. Promotional Content

The 3rd is about unconventional, the 4th outstanding is to be in concrete content. A person to earn the attention of the title, coupled with excellent content, is to let netizens crazy click, reprint the root cause. Not only is the beginning of the title important, but every sentence is important. There must be a point in the content that resonates with your target group, or it will fail. "Ko handsome and poor short ugly" post, "Old boy" video these why can move countless, because they and the resonance between.

In short, the network promotion way many, but the outstanding network promotion personnel are not many, therefore along with the novice more and more, we should have some successful experience transmission, hoped can have the help, this is a salary fire transmission process, hoped that their promotion road goes smoothly, grows up as soon as possible. This article is free on the network card webmaster www.mfk315.com writing, reprint please keep the author link, thank you.

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