From product positioning manufacturing to network promotion experience

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The first half of this year I experienced a parking lock positioning, to the production and network promotion of the whole process. In this before, I also believe that the personal webmaster do traffic stations to sell ads, or do the electric dealer website selling products such as profit means. But I quickly found that their unprofessional origins, a few web site traffic has been unable to achieve their desired height, and do the electric business site, personal character more introverted, always trapped in the search for products. Soon, the author adjusts himself, follow the heart, do what I love, by complementing each other to cooperate with people in order to maximize the effect.

I. Product positioning

Before the product positioning, the company has its own parking space lock brand, just OEM production, and no factory. In the year of selling products, the company from the consumer feedback data, and a number of product sales data, roughly understand the needs of consumers, hobbies, and the current sales of products and needs to improve the deficiencies.

The most popular in the market are manual A, B and remote control C-type parking lock. A-type product profit is too low, but the sale is good, failure rate is low. b product, the profit is slightly high, the failure rate is general. and C-type remote control car lock product profit of a 10 times times, but the failure rate is high, often received complaints from customers, which for the brand and the promotion of the later adverse.

Through sales and feedback data, the company decided to improve its own remote control C-type products, and please professional mechanical designers from the original basis for improvement, and open mold to production. And A and B-type products, the early stage is still from the original factory to take goods, the latter is intended to produce their own.

Second, product promotion

The biggest flaw of OEM brand is controlled, and the price has no cost advantage compared with the manufacturer. The internet will be linked to buyers all over the country, parking lock this industry large and small hundreds of production enterprises, and most of the product modelling and quality are almost the same. Product network promotion, sometimes not only Rob search engine location so simple.

The previous article said the product positioning, the author will be the main push product positioning in the middle-end remote parking lock, the main push real estate, parking lots and so have a large number of customer base needs. For the car to lock the network marketing, the author of the company is the following operation.

1, highlighting the advantages of products

I know that the Internet toss price war, play a cost-effective, too much damage to the enterprise, and will destroy the entire industry. The author of the company on the outstanding products "waterproof", "pressure", "anti-collision" and "battery endurance" four characteristics.

Why should these four characteristics be highlighted? Many remote parking locks are installed outdoors, if not waterproof, remote control products are very vulnerable to rain infiltration and scrap, if not pressure, the product because of easy to be crushed by the car and deformation, if not collision, it is easy to damage the car, if the battery is not strong, customers are disgusted with the regular battery charging. In the next publicity, the company one or two again to potential customers, highlighting the four characteristics of our products. Indeed, there are many users who buy products for the second time, and will choose our products.

2, focus on the promotion of channels

Baidu and Taobao are two major sources of traffic. Compared to Baidu, Taobao's flow is more valuable, but most of Taobao for personal buyers, and Baidu although the flow of miscellaneous, but win in the flow of large. I am also familiar with the search engine marketing related operations. Drizzle parking lock This brand early has a certain accumulation, so in the SEO in Baidu bidding these two aspects, the company as long as the previous part of the product shelves, and then shelves of new products can be.

Second, the company in order to quickly layout the national market (lock products have its particularity, the need for door-to-door installation and maintenance), early on the establishment of a product investment to join the site, at the same time in the existing Web site to open investment channels. In the past, to do OEM brand, because there is no production plant, development agents are often subject to people, the price and production can not be guaranteed.

About the product Baidu bidding and SEO I do not want to say, the idea is nothing more than the potential customers into the site suitable for the place, and then as much as possible to promote its deal.

3, offline entity store promotion

Company for small Chuang, it is impossible as the line in the country's most popular cities to open physical stores to sell products. Secondly, parking lock is a relatively small product, customer base is not very large, so there is no need to open a physical store. Drizzle adopted the strategy is to find the city is more popular or the size of the auto market, find the relevant shops, and then put samples in the shop, and the boss to discuss a good commission.

In fact, can also recruit salesman, run the key cities of the new real estate. But the company has rejected the decision in the light of shrinking size. and focus on the online search engine marketing and offline physical stores to put samples.

Third, write in the last

From product positioning to promotion, the author is aware of many aspects of their shortcomings. such as product design, mold manufacturing, product cost control, etc. I know nothing about. So, personal webmaster, sometimes to use complementary advantages, follow the heart, do I love, will your network marketing knowledge to play to the extreme, so as to avoid providing coolie SEO technology services in the vicious circle.

Article by drizzle parking lock www.cws58.com Original, reproduced please indicate the source, thanks!