From three identities to explain my understanding of group buying and our dream

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Group buying is not only now, but now is more popular, then, what is the situation, I am not a group buying experts, but I from three identity to explain my understanding of group buying.

First, I'm a consumer.

First of all, I am a consumer, I bought things in Taobao group, also in the independent group buying site to buy things, I feel is not bad, of course, there will be some small problems, may be my own business reasons, I do not have any big views, I did not meet Now said so many problems, there may be I met, I don't know. As a consumer, that's what I understand.

1. I buy for the cheap, 80% or even 100% group buying people (including me) for the cheap, the discount for me is very attractive, of course, the value of the product itself is also my consideration, for example, I buy a pair of shoes, not a big brand of shoes, I am more to see how much he actually is the money, And if it's Artie or Nike and so on, I'll see what it discounts.

2. I have a sense of dependency, in a group buying site to buy happy words, I will often look, often buy, although sometimes will go to other to see, but the desire to buy is not so strong, sometimes I will think of giving them advice, but also hope that they can do well.

3. When there is demand to buy, when I need this thing now, there are group buying, as long as appropriate, I will not hesitate to buy. For example, just the Dragon Boat Festival, there are Zongzi, I would very much consider to buy, or say Children's Day, want to buy gifts for children, if any, I will also consider buying.

4. I want to be honest, my most annoying is to be fooled, I just want to find an honest platform, honest selling things, these are the foundation. Otherwise, no matter how much money spent to buy back can not be used, will be depressed to death.

Second, I'm a businessman.

The existing stage, there have been businesses to see the operability of group buying, now Taobao sellers are squeezed out of the head to get a good deal. Of course, there are reasons, can let their stores and brands to get more attention, can achieve sales growth, can be in the peer competition to gain some advantages and so on. But the effect is how, it is estimated that each family has a different experience. I want to say that the market is really wide open.

1. Multi-platform cooperation, buy more than one, this many group purchase site if you can start to cooperate, regardless of the brand's influence, or sales will have a great impact.

2. Choose the right product group purchase, when you choose a very suitable season or festive goods, can save a lot of power, sales and profit margin will have a guarantee, of course, if there is no suitable festival, we can also describe the suitability of goods, stimulate the customer's desire to purchase.

3. Reduce requirements, the first cooperation do not care too much, can be successful is the most critical, whether in the market to buy a recognition, group buying sites are cooperative, this side do well, there will be cooperation with you.

4. This is a channel market, not just your propaganda. If you think of group buying as propaganda, then underestimate his value. Think of this as a market, maybe a year of sales plan inside will have a big pull up.

5. Long-term, or one-time. I suggest that for a long time, if you think there is harm to the brand, it is wrong, you are not a luxury, not a promotion?

Recommendations: Long-term do, regular, select Boutique, to find cooperation. In addition, these customers are your people, and have a good funnel to turn your customers into loyal customers. Then you get a lot of value.

Third, if I am a group buying website

Now there are so many group buying sites, there are many have died. I think, buy a way to survive. From the early advertising campaign to the current talent war. These are the instructions for buying this business model in transition, maturing. If I were a group buying site, I would look at it that way.

1. Focus group buying is a good business model. This is a simple and effective business model, very good. We need to focus, in fact, to do simple things, there will be great success. To say that it is simple is actually not easy. There are many technical aspects to optimize, there are many shopping processes need to be improved, there are many places need to innovate. All this needs to be focused.

2. Talents are important, customers are important and suppliers are important. Talent is to better open up the market and consolidate the market. The customer is the only possibility of our existence. A good supplier is the most powerful guarantee for the long-term development of the website. So from now on to retain talent, from now on and your guests to establish communication, from now on to look for your long-term cooperation suppliers, do not have anything, and can not be rejected. (I am a very good supplier, hehe)

3. Establish your integrity system, starting from bit by bit, let the customer believe you, let the supplier believe you, let the staff believe you, then integrity. You can survive and develop healthily for a long time, only by good faith.

4. Data analysis, to understand the needs of customers, to ascertain the supplier cycle, with these can be hopeless and overwhelmed, there is no need to worry about ROI.

Summary：

1. Group purchase is a good business model, please understand correctly.

2. Group purchase has its professional, please study.

3. Group purchase is a platform to connect customers and suppliers, please maintain.

4. The problems encountered in the prophase development will be solved and the industry will be more mature.

5. Buy please contact me, I am a supplier.

6. Suppliers Please contact me, I can recommend to you (I do not accept money OH).

7. I am a customer, please respect me, you can make a brick, not personal attack ah.

Author: Houjiaquan

Article Source: Send Generation Network http://bbs.paidai.com/topic/50856