From van to look at the soft Wen network promotion and creative way

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In recent years, Network marketing wind, some enterprises, web sites to borrow the potential of the network, the success of their own promotion, and establish a brand, promote sales. Even many in the past do not see the network marketing industry giants, also began to promote the network as an important work. Domestic famous apparel consumer E-commerce site where customer Prudential products from obscurity to the scenery Unlimited, its strong, professional network promotion work. The following driving force network marketing to any customer-prudential products to promote the soft text for example, analysis of its professional soft text promotion techniques, and the type of soft writing, creative methods to summarize.

Where the customer prudential products Soft Text planning examples:

First, the brand image. For example: "Every customer sincerity goods: By the Internet achievements Apparel home fashion Products brand", this intuitive way out of their service positioning and core demands.

Second, for the opinion leader class. A Clothing consumer web site on the use of Obama's visit to China, the topic of "Obama's visit to China's clothing skills" for the topic of his website soft introduction; Industry elites, dignitaries wealthy businessmen, film and television sports stars, the network popular figures are the important object of speculation.

Third, the "personal experience of the third-party." For example, where the customer prudential site on the "My first online shopping shirt experience" on the topic, the third person to the website service introduction; Such soft wen can enhance the reputation of the enterprise and cause consumers to service a good association and purchase impulse.

Iv. Quality of service and satisfaction. Where customer-prudential products site to "where the customer-prudential products, VANCL where the quality of customer goods" for third-party satisfaction with the dissemination of services, through the detailed introduction of product quality to achieve the dissemination of product quality and service purposes.

V. Service upgrades. For example, "where customers to start their own brand women's clothing", from the beginning of the shirt, to women's series of service upgrades.

Vi. publicity reports on corporate image. For example, "Every customer Prudential product founder aged: VANCL Internet Model" "where the customer prudential products aged: The Internet to create a new clothing brand market."

Seven: Innovation for service details. For example, "where the customer-prudential products from the establishment of the logistics of a client distribution war."

Viii. Cross-border marketing. For example, "perfect time and space to hand in all customers sincere goods---online shopping network to join forces."

Nine: For service upgrade transformation. For example, "from the shirt to the strap where the sincerity of the personality turned".

Ten: Celebrity endorsement. For example, "The invisible endorsement van Xu Lei to sell a necklace."

11: For promotions. "Vancl next week to push the ultra-low-priced jeans to fall and winter to start."

Soft marketing cost low, good effect, if planning, organized properly, can play the role of 42. For example, we can make the following summary of the types, characteristics and principle methods of soft writing:

Type of network soft text:

1, the news report type: The media reporter identity sends out, has the official and the authority, directly introduces the enterprise strength, the brand image. Official tone report, with the official media communication platform, can greatly enhance the authenticity of the report, authoritative, irrefutable, thus effectively enhance the strength of enterprises, positive image. It also enhances authenticity and credibility.

2, the user experience type: to the general user or third party's immediate real experience, spreads the brand or the product the advantage, the positive image, the enterprise strength, the service quality and so on. This approach can make a sound connection or impact to consumers and potential customers. All of the above we have in the analysis of customer prudential cases, such reports are more common.

3, story-telling type: To tell the story of the tone, explain. Can play "with the wind into the night, the smooth things quiet" role.

4, Interviews, interview type: This type of main use of interviews, etc., through interviews can be in-depth to all aspects of publicity brand information. Of course, this must be interviewed by the object reached a certain height before it can be implemented, otherwise there will be Wang puff sell melon suspicion.

5, comments, critical type: The main positive or controversial comments. Of course, in order to crack down on competitors, sometimes negative comments are taken.

6, the use of network events, people's livelihood hotspot: The current network of hot news coverage, as long as the ability to have a keen insight, can take some of them for their own use. The premise is to find a hotspot and the relevance of their own business. This is the best vehicle for making event marketing.

7, the network hot paste type: This now utilizes more. There are many posts on the web that are widely circulated and have an extraordinary ability to communicate. When we are making soft writing, we can use these network hot paste to do the ingenious processing, then carries on two times dissemination. This processing emphasizes to be ingenious, does not expose any clues, cannot be too far-fetched. For example, "2010 Funny version of stingy save Ten Tips", and so on.

8, alongside the rich-type: As far as possible to their own and the industry's giants, leading enterprises in the same breath, so as to achieve the purpose of occasion.

9, summed up the inductive type: A number of topics and problems of inductive summary, and then put their ingenious integration into. Like "2009 Ten ...".

Soft article marketing key points:

1, the title of the most important planning. The information age is the eye economy, can be in an instant to impress netizens, the title is particularly important. To measure a good title is based on: A to highlight keywords; B, with strong attraction; C, Short concise easy to remember D, to be specific not too abstract. In traditional media, the title of the design is equally important, now is the era of information explosion, it is impossible to ask people to spend too much time to read your content. Many newspapers sell the title.

2, soft advertisement implantation to be ingenious. In the past, the forced and obvious advertising of soft text will cause people's negative feelings. There used to be a common practice. For example, the promotion of a website, forced to put the site name and domain name into the article, in fact, this is the most lame approach. Also reaches less than two times the effect of transmission.

3. Interests and disputes. Any news can be a part of the eye, because the news always involves a certain part of the people's interests and disputes. Whether it is a horizontal or vertical association. All events will attract the attention of some or most people, and can also achieve the purpose of viral transmission through the network.

such as the recent speculation of "electric vehicles into motor vehicle management" news. The Sichuan Cycling Association has questioned openly. I guess most people are like me, and no one has ever heard of such a bicycle association before. The association has successfully carried out marketing campaigns for itself in the event of borrowing events. This is like in China, as long as there are a few people on the street together, soon there will be more people watching the same. Therefore, the network to promote the most like to borrow disputes and interests such as social events, people's livelihood hotspots, controversial topics for soft promotion.

4, the subject matter and content to be novel, peculiar, have the news sex. Strange, novel, strong journalistic things and events always attract too much attention. You should pay attention to these characteristics when planning soft text. Without these characteristics, the effect of passive propagation is not achieved.

The communication channels and basic elements of soft paper:

The promotion of soft text mainly through the network to spread itself, so as to reach the spread of brands, products and services, and caused widespread concern, enhance visibility and direct benefits. There are many kinds of communication channels in soft paper. News information platform, Network forum, blog, SNS type of website Instant Messaging tools are important to spread and enlarge the platform.

The basic elements of soft communication:

1, the provision of soft paper to have value and reference. This is the most basic requirement, but also the key gene of soft paper vitality.

2. No effort and cost dissemination.

3, the spread of the range is very easy within a certain range or large-scale transmission;

4, the use of public open communication Platform and communication network, such as forums, information stations, blogs.

5, borrow other people's resources for dissemination.

With the growing of Internet scale in China, the ideas and practices of soft text promotion will be more perfect and innovative. The above is only the current network marketing ideas, network marketing ideas, network marketing methods summarized and summarized. More and newer promotion methods will be accompanied by the development of the Internet industry and continue to emerge. Driving Force Network Marketing consultants and China's Internet industry with the development, a total fate, close to the development of the network era pulse, and strive to contribute to the cause of network marketing more wisdom and strength, to help more enterprises and institutions to plug the wings of the Internet. Author: Xiangyang, head of Beijing driving Force Network marketing consultant, head of China Wind power network, China's leading internet marketing expert. Email: freng2004@126.com qq:970317389 Blog Address: http://blog.sina.com.cn/freng2004 Author: Xiangyang reprint please keep the author information.