From website promotion to order transformation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The internet is a fast-growing industry, often a variety of new people, due to the rapid update can easily forge a successful, and quickly occupy the market.

Then the development of the Internet era, many enterprises have their own web site. It is often said that in this internet age, if the boss does not understand marketing, the enterprise will die. This has prompted a lot of corporate executives to start online promotion. But many of the site did not achieve the desired effect, often the bosses began Baidu bidding, Network Alliance promotion, micro-bo marketing, such as a series of methods to promote the Internet to increase their exposure. The final results combined with a variety of advertising to promote and learned that the site has, but also a certain degree of visibility, but the product orders did not improve. Many enterprises began to be confused, do not understand what the site can bring them. Corporate website does not promote nobody, spending money to promote the sparse to a few customers, advertising stopped, the site back to the previous state. Why is that?

The promotion and transformation of the website is complementary to the whole, high quality and low flow of the site to be higher than the flow of low quality sites can get more orders. Site in the early operation of the promotion of spending a lot of energy to enhance the site's traffic and guide users, then do is to improve the conversion rate of the site. Thereby creating value benefits, so that enterprises in the commodity competition to break out. How to change from the extension to the order, the rabbit combined with their own practice to talk about my views:

I. Website BRAND

Everyone's time is the first trust, this is the foundation. Business Operation our online and client communication needs is also trust, only each other will have interaction. Branding can bring us closer together and reduce the cost of communication. It is very important to build a brand in the promotion. Any time the brand can not ignore, improve the conversion rate of the website is no exception. Website popularity, credibility, word-of-mouth, positioning all determine the final conversion rate of the site products.

Two. Product Experience

A man depends on his clothes, and a horse by his saddle. In the communication with the customer, we are connected to the product. The quality of the product is the core, then the first thing to see is the product packaging. This is the user most direct visual feeling, at the same time a good product display, can arouse the user to purchase desire, can impress consumer's purchase desire. Online on the site display, the real picture will speak, online customer service center on the user has a timely and effective intimate service, so that users buy goods without worries. Form a complete product experience process.

Three. Flow conversion

In the promotion of a lot of work can be done, the establishment of a station group, the creation of external Word-of-mouth. including stick, topic, news, Public opinion product guide. Small station propaganda to the product needs a bridge, can do JS jump, can also do nesting, but to do so, the life of the site will be greatly shortened. In the small station to the product function flow conveniently in place. Once you have the user interested in the product and decide to buy it, then it is necessary to ensure that customers can smoothly and quickly find products to buy the way, the purchase method description must be concise and clear, to let them to the product how to purchase the process and the way to quickly understand and grasp, the purchase of the transformation process may exist in advance to consider the problem, So as to ensure the smooth achievement of sales.

Four. User Experience

A website has a good user experience with the promotion of conversion rate is also inseparable, those factors affect the user experience: the speed of Web site access, the design of the site beautiful, web site usability is high enough, content relevance is good, the purchase process is convenient. The greatest degree to meet the needs of users, to create a good reputation for products.

The network promotion is actually around the search engine and each big well-known network platform carries on the propaganda, the dissemination, the speculation, the interaction behavior. Therefore, the network promotion each stage should be the stationmaster to proceed grasps the stage, inform period, penetration period, hot sale period, maintenance period, and so on, each thing must be patient carefully to do, for the analysis of various data constantly make adjustments, so that the promotion of more guidance, attract more target customers, precision marketing, Increase the conversion value of network promotion. Do SEO people like to study a variety of promotional methods, but the ultimate goal of E-commerce is products, product efficiency is the direct form of value transformation.

This article originates from: "User experience-Al's blog" URL: http://www.l-tu.com/?post=29 reprint please specify