Game app want to enter Japan and Korea?

Taiwan has a population of 23 million, although less than one-fifth of the size of the U.S. population, it ranks fifth in global sales of Google Play stores. According to a Yahoo study, Taiwanese are ranked first in their day-to-day use of smartphones, close to 200 minutes (the average daily use of 142 minutes per person worldwide).

Japanese users have a habit of paying for mobile content, and the average per-user income (ARPU) is much higher than anywhere else in the world. However, the barriers to entry into the Japanese market are too high for most developers because of increased competition from local application developers and distributors and huge advertising spending. Not spending a lot of advertising in Japan, it's hard to get a high enough rank to attract enough organic users, and if you have to advertise, the six-digit number is the lowest standard.

Metaps recently analyzed the September Taiwan Google Play store bestseller list, free list and free new game list, and draw the conclusion: Taiwan is to enter the Japanese and Korean application market before the trial, if an application in Taiwan is hot, so it can almost be regarded as the return of rich Japanese mobile application market.

Role-playing games are the best-selling type of game in the two markets, which accounts for nearly 20% of the popular apps in the Japanese market, compared with 20.9% in Taiwan. and 9 of the top 10 best-selling game types in both markets are interlinked.

In addition, the Action game (Taiwan ranked third/Japan ranked fifth) and leisure games (Taiwan ranked fourth/Japan ranked second) in the two markets are also very eye-catching performance. Only strategic games (Taiwan ranked number two/Japan ranked Nineth) and entertainment applications (Taiwan ranked 25th/Japan ranked tenth) differ widely in the two markets.

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Card games in the display of application income number of the best-selling list ranked sixth (in Japan is the fourth), in the display of the free list of downloads ranked 21st (18th), which shows that card games total number of users, but the average income per user is much higher than the average level. In contrast, the utility category is ranked only 21st (20th) in the bestseller list, in other words, the large user base does not generate the corresponding revenue.

On the free list of Google Play stores in Taiwan, utility applications have the highest frequency of 8.8%, as is the case with the free list of Google Play stores in Japan.

Of the best-selling list of Google Play stores in Taiwan, 86.5% of the applications come from the 10 most common categories, while the Google Play store has only 44 applications, indicating that the majority of applications are concentrated in a few categories.

As the Taipei game Show (January 28, 2015 to February 1, 2015) draws near, Taiwan's gaming market will attract more attention. For developers, the cost of investing in the Taiwanese market is not high, but it can serve as a perfect springboard for a full entry into larger markets such as Japan and South Korea. In short, such a market is very rare.