Gaoliangju: Why the Real estate website is in the cycle of innovation and duplication

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In China, if the rise in prices and the Internet has no direct link, then is directly the birth of a large number of net real estate sites, these parasitic on the real estate market, the Internet malformation son, big mouth of the absorption of nutrients, eat white and fat, and lovable. There are no questions about the listing of the house, it can not explain how smart the real estate site, or the profit model is unique, but because, in the Chinese characteristics of the real estate market, real estate site to do not make money is difficult, suffocated nearly 10 years finally boil the listing of the search house, Let more real estate sites envy and thirst to prepare themselves to go public (perhaps on the market).

In the case of Hefei, where Gaoliangju is located, second-tier cities, the economy is not very developed, although the provincial capital but not the economic level of the city of the Yangtze River Delta, is such a population of all together only 5 million or 6 million of cities, incredibly large and small more than 20 real estate sites, when I count this data, not by emotion, It seems that the real estate industry, which seems to be gold everywhere, is already maddening. Can't imagine a city needs 20 real estate sites?

In the local rankings relative to the front of a certain room network to put innovation on the mouth, require employees must reform ideas, innovative thinking, and competition to make a difference in the site. The fact is that the so-called differentiation is in fact homogeneous, the slightest look at the so-called difference in where, opponents have, they have, opponents do not have, they do not. So some websites are content products, last year, a new real estate site from the newspaper to a high man, the site of the Broadsword Broad House of product reform, such as from the Car Girl in the extension of the case, invented the Room Girl, and the city audition, the instant detonation popularity. But surprisingly, three months later, browsing every real estate site, quietly appeared with the "Room Girl" completely similar to the column or content products.

For example, every weekend, each property will hold a variety of open or promotional activities, casually looking for a real estate to see, the scene carrying a camera camera 90% of the reporters are the site, those racks in the front of the short guns, looks magnificent, but even live live is out, the text of the whole, That content is not more than Sina Sohu. Occasionally, there are many people who have not interviewed at the scene.

In all fairness, when we are ready to buy a house, do we need to surf the internet to browse the so-called real estate news? Need, this is no doubt, for the real estate reputation, prices and other information needs a certain understanding, but not to the degree of detail, casually open a real estate site, that densely-packed so-called news more dizzy, What is the value of this content for the buyers?

From this point of view, the real estate site has been to the point of no new, in other words, there is no need for innovation, the days of moisture is very, what is the purpose of innovation? According to the current real estate website, is subject to its profit model and display mode, indeed difficult to transform. Some early real estate sites in the early part of this century its starting point is to be able to create real estate E-commerce site, and later found that the use of the site to sell the house is not too realistic, slowly became a display platform for real estate information, but such a display platform is not worth much, need some can look more "powerful useful" project, so after whitewashing , the real estate news came into being, this kind of real estate news is simply refers to those property opening, activity news.

So we found that the site and developers harps in harmony with the happy life, you don't see every real estate site ads are more than 10, as if "beautiful butterflies flying everywhere", for developers, does not require to be able to sell the house from the Internet, the key is "elder brother not bad Money", other properties of the network advertising, we can not fall , I have to cast more, longer. In this case, the most deformed but most lucrative one of the industry Web site-Real estate site will be a rush to develop.

Since the money is not bad, why innovate? Since replication is relatively easy, why should innovation? It is difficult to create a new, not a few days by the opponent copied, what is the significance of it? This is why the real estate web site shouting innovation, but still a serious reason for homogenization. The development of the Internet is very fast, all kinds of industries are constantly changing the upgrade, only the real estate still remain the original appearance, wearing a beautiful Chinese clothes, a face ignorant of standing in situ.

This article is provided by Hefei seo@ Gaoliangju, website http://www.airghost.cn/Welcome reprint or communicate with me.