Gathering Time Dong Rongjie: The end of the tour also has the issue of demand

August 3 News, gathering time executive vice President Dong Rongjie in Sina Science and technology interview, said, with the game market development, end tour manufacturers also have the distribution channels of demand, they desperately need a large flow of the platform.

In this ChinaJoy, YY debut as an independent brand reunion game, and announced to enter the end of the market, while the introduction of a one-stop game experience platform "gathered game platform."

Dong Rongjie that the end of the market plate is very large, user demand is still strong, but many of the end of the manufacturers have turned to the market, high-quality content supply is obviously inadequate. "YY has 500 million users, more than 50% of the end of the user active in YY platform, we know what users need, know what the needs of users," Dong Rongjie said, this time to enter, for YY is the best chance to copy the bottom of the market.

Before, YY is more for the end of the product to provide communication between players voice services, a complete witness to the domestic end of the market from 10 billion to 50 billion of the process. Dong Rongjie analogy, yy game in the end of the field has been the role of cheerleaders, as the end of the service provider after 9 years of observation, yy think you can try the end of the market expansion.

Dong Rongjie said that the end of the market at this stage a slight decline, many end travel companies are doing transformation, the main reason for this phenomenon is the homogeneity of the end of the tour, resulting in more and more users do not buy, thus restricting the end of the growth of the tour itself. On the other hand, the end of the business model has been the development of the sales, and did not drive the entire Internet economic chain, can not launch other Internet resources, and jointly enlarge the market.

And this time as an independent distributor of the appearance of the gathering game, not only satisfied with the back of yy this tree, but also the eyes on the external market. It is understood that the gathering game has been set up to the end of the Operation department, and the launch of the extrapolation plan, ready to invest tens of millions of to promote end products.

In product selection, Dong Rongjie revealed that the end of the field gathering game will focus on the new generation of developers, "the veteran of the end-tour manufacturers and the possibility of independent cooperation is not, for these manufacturers, the heavyweight products will certainly try to promote themselves, and third-party distribution platform is their second choice, The quality of products from this level cannot be guaranteed, "Dong Rongjie said.

But this does not mean that the gathering game and the end of the tour giant gave up the cooperation, Dong Rongjie revealed that at present, the Giants, Jinshan and other manufacturers on the related products have cooperated, both sides are experimenting with the perspective of the joint exploration of this model. (Ivan)