Give you a little advice on your site's internal connections

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As we all know, in order to reasonably improve the website and E-commerce platform PR (PageRank), all the webmaster are trying to win a lot of quality backlinks. Most backlinks are set to point to the homepage of the site.

On the other hand, many foreign SEO experts have mentioned many times, the reverse link to the home page URL is important, and if the external chain can point to the site itself hidden deep inside the page URL, such as the product details of the page, promotional activities of the introduction page, Product comments Feedback page, E-commerce platform shopping community posts and personal logs, in such cases, the search engine itself will think that the E-commerce platform more authoritative, will give the entire site to a higher weight. Therefore, in addition to trying to try to get the homepage of the link, but also need to maintain a good external point to the site, hidden deeper, the contents of the deeper content and comments page backlinks. The importance of this is particularly important for e-commerce platforms.

Why do you say that?

Because, for the E-commerce platform, especially the consumer online store platform, there are three types of content pages update change speed is very fast.

The first category is the promotion of discount activities, new products, lottery gifts recruitment activities, such as internal pages, such platform content pages generally have a strict on-line cycle, in the event on the line will generally cooperate with a large number of online advertising and other market advertising activities. Such a large number of pages, the spread of a wide range, timeliness is also strong, change the speed of the update block;

The second category is the detailed page of the product. As a result of supply and demand changes, seasonal, product upgrades and many other reasons, the consumer online store on the shelves of products will often have greater change, a consumer E-commerce platform only to continue to continue to attract buyers to spend. There is another case, for those who do not adopt pseudo static technology of E-commerce platform, or in the static technology application planning is not perfect platform because of frequent page URL changes lead to page error and page failure and so on.

The third type of change is faster than the feedback content of the customer's comments.

Let us give another example to illustrate:

For example, when we target a new product to promote the promotion of a large area, we will be through a variety of channels to spread the product promotional information, we may post through the forum, through the major portals to publish promotional ads, and possibly through the search engine directly published PPC ads. And all of this information, in order to enhance the promotional theme and highlight promotional products, quantify the actual effect of promotional activities, in most cases, we will produce a special promotional activity page. And, all the traffic on this topic will be attracted to this promotional activity page. In other words, in these promotional channels, we will promote the promotional activities of the page URL, and the reverse link to this URL belongs to the E-commerce platform we are now discussing the scope of the internal page backlinks.

In the Internet, one of the characteristics of information dissemination is residue. When our promotional activities are over, we will be able to promote the remaining links in many forums for a long time, and may even have potential customers clicking on them from now on. What happens if our promotions page is revoked or changed?

We will see 404 errors and the target page cannot be found.

This kind of situation is similar to, a customer wants to go to a shop to buy goods, go to when unexpectedly discovers the shop door is confined, the shop does not know to move to where?

Solutions:

The solution is actually very simple, many of the domestic web site construction and research SEO friends have mentioned, that is 301 permanent redirect. Through 301 permanent redirects, we can not only focus on the settings, all the failed folder or site platform page to the flow of traffic to the designated page, and all attached to these pages on the search engine weights can be directly transferred to the new page or even the new domain name.

From this point of view, 301 permanent redirects also apply to the case of domain name replacement. For example, if the company's official domain name changed from www.52zi.com to www.52zi.cn, after the application of the 301 permanent Redirect, www.52zi.com on the flow and search engine PR weights are transferred to the www.52zi.cn.

Of course, in the application of 301 permanent redirects, we still need some basic work on the more systematic business platform paging file management, for example, if a folder is categorized for different products, promotions, and comments within the page, when all files in a folder expire, Apply 301 permanent redirects to all access requests in this directory and so on, as more and more independent online stores emerge, more shopkeepers have to take into account the problem of traffic and the shift in the weight of search engines.

about how to achieve 301 permanent redirect in the country, there are many Seoer blog mention, such as Moonlight Blog, E-commerce Research, E-commerce and network Marketing, woo.my, and so on, we can refer to their actual situation to provide information.