Go back to the original point and do PR

Invite the world's top innovation masters to the corporate CEOs, it seems more like training companies rather than public relations company work, and Sen Bo PR but this "leadership innovation Beijing Salon" Activities to do a vivid. Recently, in Beijing, the "innovative leadership" salon activities, attracted a lot of 3 C, the Internet, food FMCG industry to participate. The meeting invited Ms. Jane Stevenson, a pioneer in innovation leadership, and a global innovation executive at companies such as Procter and Gamble, Kraft, Pepsi and Coca-Cola, and was hailed by Businessweek as one of the world's leading innovators, Mr. Cafarani. Two pioneers of innovative leadership, through communication and discussion with CEOs and executives of more than 50 top companies in different industries around the world, a simple and powerful model has been developed to provide a great innovation roadmap by making full use of the best talent, technology, and resource mix to motivate innovation in a way that reduces risk and improves chances of success. These lessons from actual combat experience have made it much more important for the entrepreneurs involved to look at the way innovation has changed. "Figure international marketing experts gathered in" innovative leadership "high-end salon" "Figure Cafarani in the" innovative leadership "high-end salon activities to express their views" can affect these courageous corporate leaders to harness innovation, we organize the significance of the salon is achieved. " When talking about the significance of organizing this "creative leadership Beijing Salon", Sen Bo Public Relations group President Yu Linyi said: As the original point-type PR of the creators and practitioners, we have always adhered to the public relations strategy to "drive marketing" as the core goal and origin, but can let the enterprise products truly from the competition stand out, is in great innovation. Like Apple's iphone, when it was inadvertently pulled out of his pocket by jobs, it was destined to be the world's concern and to win. The brand is based on the product, now the public opinion is so developed, the media environment has undergone a pattern of changes, when the enterprise in products, technology, services, innovation, whether it is "big innovation" or "micro-innovation", will be easier and more quickly to get attention and success, then the goal of natural PR naturally. This is what we organize this salon's original intention, let PR to channel marketing as the origin, let innovation become the engine of driving marketing. "Figure domestic business, the elite gathered in the" innovative leadership "high-end salon, the" innovative leadership of the Beijing salon "will be the Western advanced innovation experience and the reality of Chinese enterprises, and produce more and better innovative practices, to promote Chinese enterprises to get rid of the past follow, imitation route, to substantive changes. The efforts of the public relations, in itself is a mode of innovation to create product force.