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First of all, the author here Why the title as "good at analyzing the site, is the necessary skills for novice webmaster"? In fact, I would like to say is that the author is a true novice webmaster, in doing the station in this respect has been taken is the analysis of the way to win the company's website. So for some of us novice webmaster, want to do the most important business site or rely on analysis. Therefore, the author today's three months to do the experience of the station to share with you, but also to do their own station the first step to success.
Three months ago I entered the company, relying on Linux system operation and web site editing technology in this private enterprise to do the website of the maintenance division. When I first graduated from a network company to learn SEO, so also slightly understand some, so found the current job, to find the site is not ranked under the circumstances and has been doing Baidu and Sogou promotion, simple analysis of the site, no snapshots, included a large pile of garbage outside the chain and the chain, Because the author of the director of the site is not very understand, so has been in the posting machine in the post to do the promotion, not the main station to see so important. Come to the company also just know, website and server as well as company staff's computer all by me one person is responsible for, hehe, the pear big Rushan!! Faced with this huge task, I did not take it lightly, but rely on the accumulated experience of the previous to do the site. Finally let me laugh at that moment is still happening, three months of efforts have not been wasted. Baidu has a snapshot, the keyword has ranked, the external chain to restore high-quality.
In fact, do business station is not so difficult as everyone imagined, the most important thing is to rely on the analysis of the site to implement. As long as the analysis of what the site is missing, more which, the site structure has been optimized and so on these directions to do, I believe that as long as efforts will be rewarded. I firmly believe that this, three months I did a lot of day and night for the mother of the service, the evening to the Niang wash feet, coax the Niang sleep. Early in the morning to the mother to do a good meal, so that the mother not hungry belly, to the end of the Niang or like the author. Here is my experience specific to everyone to say.
One: Analyze your website and competitor's website
Do stand the most important thing is to learn to analyze their website and competitor's website, not only you will analyze, the other side will analyze, so to complement each other, the shortcomings of others as their own shortcomings, the advantages of others as their own shortcomings. First analysis of their own web site, I do is the food type of the site, the main site to do is burdock tea, the five elements of vegetable soup, brown rice and other food, www.niubang.cn So careful analysis of the next chain and the content of the chain is targeted, then the names of these several foods as the site's keywords, long tail keyword but food efficacy and role as well as price and side effects. As for the host and the domain name of those who I do not mention, in the purchase of the host when everything is well cared for. After analyzing your site and then starting to analyze your competitor's Web site, you first need to look at what keywords their traffic is getting from, and then see what platforms their outside links are releasing. Do enterprise Station The most important thing is the chain of pertinence, I have been using the long tail to control the flow, and found the effect is very good. So far Baidu traffic statistics is 61.
So the first step analysis of the site, is to do a station before an important goal, other types of Web site is also the case, especially to do the medical industry website, but also to learn to analyze the competitor's website.
Second: Write targeted industry soft wen, to ensure high-quality soft Wen was included in Baidu
As Baidu's new algorithm comes into effect this Valentine's Day, so Niang only like high-quality original articles, do food stations and do other stations are the same, every day to update the content of the site, for writing soft text is also skilled, keyword density to do important, not many, not high or low. For example: The author is doing "burdock tea efficacy and function" this keyword. Can look at the Baidu index is very high. The general new station is very difficult to do. So when writing a soft text to be reasonable fit to add to the soft text, often write soft wen know, soft wen factory four parts: title-lead-body-end, where the title contains the key words once, the remaining three are 2-3 words with key words to ensure that the density of the keyword is just right. Then is the quality of the soft text, for the novice webmaster, do not always want to collect and false original, original is the most important. Now Baidu updated algorithm, not original soft text may cause the next round of K station will appear your site. So the 2nd is very important.
Third: The release of a targeted outside the chain, to ensure high-quality outside the chain by Baidu included
The role of the chain I believe that you novice webmaster are aware of, see every day A5 forum is a large number of garbage outside the chain is not surprising. The simple point is to hang a signature in the forum to do a hyperlink, each reply to someone else's post or post the chain will be gently loose. But you have to know that these outside the chain by Baidu is considered a garbage outside the chain. The author of this site outside the chain every day fixed at a point, every day the afternoon to start the original high-quality chain, and then posted around 4 o'clock to the major platforms. Because is the food website, therefore the author takes the classified information network and the business-to-business these two to do outside the chain platform. As for the forum, I did not do it. For example: The above has been said to fix a little outside the chain every day, followed by a targeted classification information network and business-to-business release of targeted and high-quality outside the chain. Then every morning to query, see which is not included and included in the chain. and the number of publications to be small. Stick to it every day.
In fact, for us novice stationmaster, do above three points can, do not need to learn those SEO veteran. Do the station from the analysis started, experience is a little accumulated down. What will not we learn, what we do not understand what we ask until we learn to understand. Then, the author in this also wishes the same as the author of the Novice webmaster have a better tomorrow.
This article is the original manuscript, this article by Huang Original, the starting A5, reprint please specify the source! Thank you.
Article by the Burdock Tea network http://www.niubang.cn finishing release.