Good site operators need to have the ability to promote the program to write

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Enterprises to join the Internet has been a common thing, which enterprises did not enter the Internet will be considered a strange thing, after all, the internet this piece of sweet and delicious cake. Enterprises to enter the Internet is facing the operation of corporate web site, the site operation is difficult to say. I do Xiaofeng lottery website operating experience, I would like to share under the site operation needs to have the website to promote the creation of the program ability to develop, how to write such a promotional program.

Often in some SEO exchange group, some search questions and answers, Baidu questions and so on see operators in the inquiry, if create a website promotion program. Just start doing Xiaofeng lottery website http://www.7ien.cn/operation work, my brain has no such promotion concept, is to step one step, and later in a friend's inspiration, let me start thinking about website promotion program creation is necessary. Do a good job of website promotion program, is from the overall grasp, co-ordinate Xiaofeng lottery website operation.

Many people will ask, enterprise website how to do to succeed, enterprise website operation work difficult. Here I would like to say, do everything have his own, the success of the simple, the losers are naturally difficult to say. Do Xiaofeng Lottery website is purely to promote Internet products, which is more difficult than other corporate website promotion, because the traditional corporate web site online has accumulated a certain brand, so it will be easier to promote a lot. But from my experience, whether it is a traditional enterprise or Internet enterprises, do website operation to do a good job of website promotion program. I from my Xiaofeng Lottery website operation simple Create a promotion program, only for everyone to learn reference.

1, analysis of corporate website promotion needs to achieve the effect

Enterprise website has the branch brand station and the marketing station, cannot the website type, the website promotion achieves the effect to be different, the promotion method, the way is different. I do the Xiaofeng lottery website is the marketing station, the purpose is to sell lottery software, but is not unscrupulous marketing products, because our company is ultimately to form a corporate brand, then our marketing station to lay the foundation for this, do marketing at the same time, need to pay attention to brand marketing, can say to achieve two-way effect, It's just a different focus.

2. Find the target user group of the website

In the Internet development to today is very mature, not the same industry in different fields in the Internet also has a certain development. Our Xiaofeng Lottery website is mainly to promote lottery software, I need to find their own users on the Internet, the promotion of the target crowd where. Identifying a good target user group will also bring great use to the brand marketing of the enterprise.

3. Analyze competitor's situation

I think no matter which line of business, competitors are there, there is no one strong to say I can completely ignore our competition chop hands. Some time ago 360 and Tencent also dozen of the hands, in doing Xiaofeng lottery site, I analyzed the competitive edge of some advantages, disadvantage, the advantage is that we need to learn, the disadvantage is that we need to do strong place.

4, determine the method of website promotion

In preparation for doing the same time, do need to plan the site to promote the method plan, this part will determine the success of our corporate website operation. For the promotion method, we xiaofeng the lottery website to do most is the search engine optimization, is mainly aimed at the Baidu optimization, this also is the Baidu market share the Occupy quantity high decision. The website promotion method is various, the different industry choice method will be somewhat different, but most resources are shared. I do the operation of the lottery website The main methods are forum promotion, classified information website promotion, soft text, mail and so on, the method is also accumulated in practice.

5, analysis and promotion of the effect of adjustment and promotion methods

This part is an indispensable part, he decided that our website promotion effect can reach to what extent. The site to promote the effectiveness of monitoring, analysis, timely adjustment of the wrong place, to correct their own promotional programs, to the greatest extent to do a good job in the promotion of the website.