Grand Game CEO Tan: Large online games to move social mobility platform

The third transformation of the online game industry: Large-scale online games to social, mobile platform "online gaming industry is entering the third transformation, the core of change from a single, decentralized PC platform to the community, mobile platform migration."　　"A few days ago, Shanda Games Chairman and C E O Tan in an interview with the south, said the veteran online gaming companies will focus on moving large-scale online games and community, and will launch more than 10 new social games and mobile games this year. Multi-platform shift against growth slowdown "online gaming users have a low age and aging polarization, too many homogeneous products can not meet the needs of users ..." a series of reasons, "the report said, the Chinese online game market in the user side can produce market size has become saturated.　　In the first quarter of this year, China's online game market size reached 9.21 billion yuan, the chain Rose 1.8%, up 23.1% year-on-year, the industry growth rate is gradually slow. This is not a challenge to the grand game, for the entire online gaming industry, is now a "change" stage. Tan admits: "If we just stick to what the gaming industry is good at, then the growth of the user base will be slow." "Tan believes that the online gaming industry is entering a third transition, the core of change from a single PC platform to the community, mobile platforms, and other platforms (such as TV platform) to migrate users. "The content and service of traditional online games must adapt to the changes of the whole Internet industry and adapt to the needs of multiple platforms, so that the industry will achieve greater development."　　"Tan said, the triple-net convergence, Facebook, iOS, A ndorid Three platforms after the rapid development, user volume is actually growing rapidly, and no matter what platform games are the most important applications, the industry is a good opportunity." As the first camp of the gaming industry, the game of online gaming has brought forward the strategy of "social networking of online games" in the first quarter of this year.　　Tan said that from the "star Change" will start for its other large-scale online games to establish a community, and eventually through the community, to create a third-party platform and the application of open Grand Games unified community. The community is no stranger to online games, as each M-O (large number of people online) can be viewed as a community, but the buddy relationship is limited to the player, and the player and the non players do not have a social relationship. One example of "social networking" is that the state of the game, the equipment, the achievements, and so on, can be shared among friends in the future through a third party social platform (Weibo, everyone, happiness, etc.).　　In addition, Shanda Games will also provide a large number of traditional online games related to a PP (application), so that users through more casual, entertaining way to obtain virtual points, a large number of non-game users into game users, and thus enhance income. In Tan's view, "Social games" and "large net games" are not the final form, there will be a significant trend of convergence in the future. "M m O (large simultaneous multiplayer online) social games will occupy the overall market growthA very important proportion. While developing M o, emphasize social elements and connect directly to a third party social platform.　　Tan said the game's borders are constantly being broken and Shanda is expected to launch more than 10 new social and mobile games this year. Tan said that Shanda games in the future no longer develop social functions of the game, the future grand games more than 90% of the income will come from social games.　　Tan disclosed that in the future will adjust the strategy, consider the acquisition of some suitable companies to expand the distribution channels and related platforms. Large online games launched mobile version in addition to the rise of the community, mobile Internet is also a hot spot in recent years. Tan reporters to the south, will be large game into mobile platform version, will be grand game in the future direction. "The big game itself has a wide range of popularity and user base, and later Shanda Games will launch a Ndorid and iphone version of the game based on the popular big game IP," he said. "Traditional large-scale net swims, walk is the model of prop charge." For the future of large-scale online gaming mobile platform, Tan that the game free, prop fees will still be the mainstream business model. "It could be a prop charge, or it could be an ad or other business model, but prop fees will be a more important business model," he said. "In the first quarter of this year, Shanda achieved a net operating income of 1.253 billion yuan, an increase of 9.6% over a year earlier."　　Among them, large simultaneous multiplayer online games (m M O) operating in China's net operating income of 1.093 billion yuan, senior leisure games business in China operating in the net operating income of 92.5 million yuan. Reporter Cherius