Gu Kun: 33 Success metrics for the site

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How to measure the success of the site, Google PageRank and sheer traffic "click" Way: All these old data become more and more meaningless in the current network environment.

* Why when they measure rankings of different locations and computers due to localized and personalized efforts by Google and other search engines?

* Why look at a website PageRank when Google itself admits that it has only a 200 signal to assess the site's authoritative site, Google believes PR3 higher than PR7 site?

* Why brag about traffic when you can get thousands of people to visit you through Digg and like just a moment to close the window?

Simple single check site success has become history. The demand for small and medium-sized Enterprises is not only the flow and ranking, access to more marketing professional networks, rather than the 12-year-old children who are almost born in the network and the new network analysis tools finally make it possible to consider more specific data than ever before. Because

This, please check these sites for Success 33 metrics, not rankings, Google PageRank and traffic:

Business indicators

People who do business online, whether they are e-commerce sites, such as stores, publishing companies, consulting firms and so on, also want to see the results of the renminbi, which in most cases makes sense. While blogging, for example, provides a return on investment is not easy to measure. Usually it needs brand awareness, reputation building, etc. for most business sites to determine whether the success of the measurement of possible income is the best and most realistic.

Roi

Return on investment refers to the normal annual profit of the perinatal period or the average yearly profit as a percentage of the total investment. If you spend 1000 on your website and earn 2000 your ROI is 200. Therefore, only the investment profit margin index is greater than or equal to the risk-free profit margin investment projects are financially feasible.

Sales

ROI is sometimes difficult to determine and estimate. What is the investment that is spent exclusively on social media such as investment or work, only on the site? So it's much easier to measure sales, especially stores. Sales = good site optimization process.

Positioning

What do you sell directly on your website? Do you want to find your prospective client directly through your website? SEO, the effect reached 100:1, so that 1 million of the Page view (PV), but no new potential customers.

Convert

OK, you do not sell directly any products and you do not sell services, but you want to join the people, participate in the survey, suggest your website or directly subscribe to your dynamic? You should do it with sales and sales opportunities too, but even without these conversions made a very reliable indicator of the success of the website or marketing campaign.

User

Although users can be called conversions you can count on the number of RSS feeds that each website will provide RSS and tracking and email subscriptions to do like blogs. Your subscriber is the most important site for users, even if you don't buy anything. So if you don't have a RSS or what kind of feed gets one.

Availability Metrics

While not every site's success is measured by revenue, sales or potential you can always and should measure sheer availability of your site. Many sites today still focus on being pretty, "have a bigger logo" and some special effects like flash or Ajax technology, sound or video. While this may seem good in most cases this is not the most important factor in deciding whether your site is going to fail or succeed, availability is.

Return visitors

It's obvious that only a return person really likes your site. So, more and better back, more successful you. There is once a search for visitors and leisure social media for visitors without the backbone of your site. The user and the returning person (usually the same person).

Integrated views per visit

Although sometimes it is measured by the comprehensive browsing volume in vain for bad websites, you have to click on a more comprehensive view of the number of integrated views that will often tell you a lot of how many visitors like your site. The ratio of 1 to 1 is bad unless they all click on the Buy Now button.

Page Stay Time

Spend time on a Web page to read various ways, video sites, online movies are taking advantage, but deduct the amount you can get from it whether people are just skim your content or read the entire article and so on.

Site Stay Time

This is not always better, but the longer, 5 minutes is in most cases better than 30 seconds, especially on the publishing site or just a blog.

Bounce Rate

The bounce rate is one of the most important usability metrics and thanks to Google Analytics or Woopra operations easy now. The 100,000 visitor Digg return rate of 95 means that in fact only 5.000 actually visit your site. As a result, a website that has much lower visitor numbers and a return rate can be more successful in a "stupid traffic" site with huge traffic figures. Targeted high quality traffic is key to a successful website.

Shopping Cart Waiver Rate

The shopping cart is the most important part of most websites in the commercial aspect, whether it is the link shopping cart technology in most cases is a form. Now imagine a supermarket in which half or more of the customers give up their shopping cart in the checkout process or in the reading market. Count on these people and try to make them stay. The easiest way to do this is to check that the cart waiver rate is waived by emailing the customer to support each car or other form. Sometimes, you can get back to the potential client and his incomplete data input.

Next page

To enable people to access multiple pages on a Web site, we use internal links. Some links to people we really want to follow. Select "Next page" from a specific target page and we can judge whether to follow our reader's comments or want to see more. When the next page on your homepage is in most cases searching for a website or page you have a problem.

Click on the link (Hot map)

Modern "Web 2.0" Web analytics solutions, sometimes hot-picture views or at least a site-coverage way to check clicks. This allows you to determine whether your visitor clicks or tries to click (sometimes in vain the case has no associated logo or accent is not contacted). Do people click on what you want them to click or not?

Eyetracking

Even better than the heat map to click on the behavior of the heat map, the actual eye movement. You need a multiple network analysis package to check out the real people you need to participate in a study, but if you are a big company according to your website it should be checked for sure. Do people like that look at your main message? Do they actually see the "Buy Now" button?

Internal search

Most visitors have no answer or a target? You'll find that by analyzing the internal search. There are even tools to do that. Google Analytics can also say.

Search Engine Optimization Index

To measure the effectiveness of search engine optimization. Measurements of PageRank, rankings and traffic, Seoer still need some to follow this requirement. So, there are still a lot of measures to go beyond stringent business or usability metrics. Old school SEO is still significant in many cases, especially with backlinks still determining your success first in Google search. I will focus on Google here, but in the US market it still makes sense to check these with Yahoo and other. Also, checking backlinks with Google is not fun (only a small fraction of the data is made by Google, unless you check your own site in Google Webmaster tools), so it is recommended that you measure them with Yahoo tools to measure tools that use Yahoo data.

Reverse Link count

You still need to know how many people or pages link to you. Especially if this week is more or less done. The number is probably meaningless if you have 10.000 links from one website. Therefore, the key domain name is popular (the link from one domain name counts as 1).

High quality backlinks

Using a truck link may be meaningless compared to a link from Baidu. Therefore, determine the quality of RELATED links: Do you connect many other outbound links to the page? Is it pagerank? This is an old authoritative domain name and so on?

Google cache Date

Many SEO experts resort to checking the cache so far in Google (Google saves the most pages in the "cache") to determine the quality and success of the site at Google. If the cached date is 1 months above the site is either dead (not fresh content) or very low authority with Google. Of course, you should always check whether there is a cached site at all. No cached site approximate index (sandbox penalty).

Google Robot Access frequency

Your cache may be one year old, but if Google robots visit every day OK in most cases. You can check with most server-side network analytics solutions that rely on server logs or PHP.

Last visit to Google Bot

It is almost the same as to keep up with it. If you have a new content page and bot access yesterday and you still don't have a Google index there may be errors (such as repetitive content issues).

Web page Index

This is rarely as simple as "indexing the pages the more the better", but often for small sites. If you have 50 pages, but only 20 online index your site did not succeed spidered Google. Site:yoursite.com Search Google is enough to find.

The "pass rate" of PageRank

Although I think the PageRank of the actual toolbar doesn't make much sense. Now you must come and see the PageRank of the passing rate. Google PageRank is through links through the site. Site PR5 should be with PR4 or at least 3, otherwise you have too many links, or your internal link structure has been broken.

Alexa rankings

Although Alexa is not really reliable or has never been used by many advertisers to check your traffic numbers. In addition, Alexa traffic estimates can be applied to the same industry site comparison, other time periods (more traffic this year than last?) and other flow estimation tools.

Social media data

Social media of the times, user generated content you can't just rely on roaming and other automated data collection, data collection, and success on your site. You have to understand what your users like, actually say about you, or at least for how long.

Delicious Bookmark

Website or Web page, hundreds of or thousands of bookmark delicious can't say well, can you? On the other hand, there is no possibility that the website can not succeed.

Other bookmarks

You sometimes wonder how many people collect your articles or websites you don't even know. Specifically do not say, the light QQ bookmark traffic is enough for you to hit attention.

Tweets (Twitter mentions)

Being mentioned or suggested to Twitter is a truly successful, because people here with their peers and fans, only their real web links are suggested. This means that 2 or 3 of people say 200 or 200 people, your followers. Tweetbeep will send you an email each time.

Feedback of company comments

User's reputation, another way is the trust of the site.

Celebrity Blogs

Keso has commented on a lot of websites, I remember the deepest is watercress. If you often subscribe to other blogs, you will find that many topics affect you deeply. Authority in Keso is not one of the most reliable indicators, but I am just an example.

Google Blogsearch Links

Although the main Google search Department of energy Many can't show your link is Google Blog search Excel. It will tell you legitimate other blog links instead of spam blogs. Note that the easiest way to monitor them is to use Aiderss.

Some of you may be looking at this all the time, and it's all too complicated, and it may not be. Free tools such as Google Analytics enable every webmaster to learn more about the site than just a few years ago, our PageRank, rankings and traffic are not enough. Real network data experts in most cases may start to use this list as SEO data and network analysis, far beyond how to mention here.