Haier is the world's top five-champion Internet strategic value highlights

Recently, the British investigative agency Euromonitor International released the 2013 Global large household Appliances survey results, Haier brand retail 9.7% of the global market share of the fifth consecutive world first. In the refrigerator, washing machine, freezer, wine cabinet products line market, Haier's global market share continue to maintain the first. Industry analysts believe that five consecutive years as the world's first brand of household appliances, which shows that Haier continues to create a global user best experience, but also for its network strategy for the successful implementation of the perfect annotation. It is reported that Euromonitor International has a history of more than 41 years, now covers more than 200 countries and regions, and to the global 85% of the population to carry out in-depth investigation, can truly present the global home appliances industry market and brand status. In the global survey of household appliances, Haier also ranked as the world's first manufacturer in 11.6% of the world's retail share, with Haier's large household appliances, refrigerators, washing machines, wine cabinets and freezers gaining 10 global champions. Haier has been praised for a long time recently, and its brand value has been released continuously. For example, Haier has not long been listed in the Asia-Pacific region of the top 50, and Haier washing machine by the "Asia-Pacific Market first brand." "Based on continuous innovation, Haier has in fact created the best user experience on a global scale." Insiders point out that this is closely related to the successful implementation of Haier's internet strategy. In order to provide users with the best intelligent life experience, Haier has built a continuous platform to interact with consumers, form a shared ecological circle, and jointly provide consumers with a better life of wisdom. Through a smart home appliances terminal for consumers to provide a new intelligent life, Haier has won the majority of netizens recognized. For example, Haier launched the subversive "day bottle" air-conditioning, in the interactive experience with 670,000 netizens, the days of the bottle came into being, whether it is the appearance, or technical parameters, have fully verified its network strategy-wind tunnel-style forward-looking design, intelligent thinking, remove PM2.5, perfect interpretation of the best user experience. Based on this interactive experience, Haier has gained a better market performance. December 31, 2013, Haier Day bottle air conditioner United Haier Mall, the official flagship store, days, Shun Day cat, day Shun Electric city, Xun, Jing-dong, suning easy to buy, Gome online 8 electric business Platform for promotion, sold 1228 sets a day. In other words, the day bottle sales more than the current Haier electric business channel high-end air-conditioning 1.5 of total sales. In fact, the Internet operation strategy has become the internal driving force for Haier to realize its substantial and sustainable development in the intelligent age. Haier pioneered the construction of "a cloud N-end" of the industrial structure, will each category of products into Internet terminals, successfully create a new network best user experience. In the increasingly intelligent internet today, Haier's strategic value will undoubtedly further highlight, and thus bring more investors return.