Happy net Cheng: The hero should not be judged by a momentary success

      "The game circle is Vanity Fair, but should not be a momentary success or failure of the hero," Chinajoy2013 Industry Summit Forum (CDEC), Happy Net CEO Cheng Speech said. This sentence shows the current game market, especially in the field of mobile gaming the Red Sea status. NET has been officially announced to enter the field of mobile gaming, during the ChinaJoy with 6 has been launched or is about to launch the hand tour exhibitors.      data show that over the past 12 years, 300 million of online gaming users have created 60 billion-yuan tour of the market, and mobile Internet only in a short period of 3 years, users will be more than 300 million, In the first quarter of 2013 alone, the real sales revenue of domestic mobile gaming market reached 1.09 billion yuan, which grew nearly 95.6%. It can be foreseen that the next 60 billion yuan mobile gaming market will not be out of reach.      Cheng will be the end of the tour, the page tour and the hand tour market made an analogy. He said that the end of the tour like a movie, big production, good results, but if the audience does not love to see, the production side is very risky, the beginning of the stage is very rough, but now the production level is more and more high, while the hand tour is a micro-film, micro-video, it is completely another terminal on another play, Is the rhythm that really suits most people.      "In fact, since 2012, mobile gaming has been identified as one of the most important business direction, and independent of the network of social and gaming platform operation", "There is never a savior, mobile change the Future", in recent time, Happy NET will undergo a major turning point in the process of growth.      Happy NET and the game never go far      before the news to the mobile internet and focus on mobile games, in the second half of this year will be directly launched 10 different categories of mobile phone games, has aroused widespread concern in the industry. For the "Happy Net is just a social platform, whether there is enough strength to intervene in the game, but also a mobile game" question, Cheng replied: "For the game industry, we have been around, never go far."      Since its birth five years ago, to a very fast speed to become the most popular white-collar users of China's social network, happy Net by virtue of social games, friends trading, parking, stealing vegetables to make the city people familiar. In terms of revenue, the game has contributed more than advertising since 2012, which now accounts for more than 60% of total revenue.      Although the time to do mobile games is not long, from the short term, including "eminence", "the Fairy" and other new products to look, happy has a rapid product development and comprehensive operation of the ability to launch its June end of the hand tour "unifiedWorld "Online one months, income has exceeded 1 million.      Happy Net has a certain material base, has obtained from Sina, Tencent and other traditional internet giants investment, and do game open platform has two years of history, with the industry's giants have a full range of cooperation, but also has its own core user group advantages, Cheng said: " We have the clout and confidence to get things done.      Foreign line pop, Candy smash legend (Candy Crush Saga), the domestic guess the success of guessing song series products, led a wave of mobile games to join the discussion of social properties. In mobile games to join social attributes, to enhance user stickiness, improve the user retention of game products, as well as enrich the application of mobile Internet, these views have been a lot of hand-travel developers consensus. "Happy Network has long accumulated a huge chain of social relationships, can predict the prospects of mobile social games, it is believed that this is to enter the field of mobile gaming has increased the likelihood of success," Cheng said.      "So I want to say that the future is no network of social, social and no games." Mobile Leisure social games will be one of the main battlefield in the future. Cheng said, "and the network has long accumulated a huge chain of social relations, I believe that these are to enter the field of mobile gaming has increased the likelihood of success."      Color can be colorful      mobile game in the development strategy of one of the important direction, happy Net launched the first real sense of the mobile game "fun Animal Kingdom." But in fact, not many people know the product. "This product is not successful in the game circle this Vanity Fair, to make a failure of things means that the team will be eliminated, but we chose to keep it down," Cheng in the mention of the road of the mobile, the team's efforts or positive attitude.      "This team in the process of playing the game to show their talent, doing things very quickly, and their own work and strict requirements, very focused, this is what we need." Whether a work is successful depends on many factors, and whether a team can succeed is an inevitable factor. As long as they love the game and continue to progress, we are willing to wait until they make their own satisfaction to allow the market to identify the works, Cheng overturned the circle only to work on the success of the team's point of view.      currently has two of its own research studio: Austrian God and Teng, "demon Treasure" is from the Austrian God studio hand. At the end of last year, the Austrian God studio made "Demon Treasure", this year will also launch the fairy-type theme RPG "The Fairy" and the three categories of horizontal version of the RPG "God Drop." Open Teng to 10 months time to create a net of the first emphasis on the handComputer games "Eminence", online one-month income of more than 1 million. The next two studios will push several new products with different themes.      in the product theme, the game category, happy net of the two studios have shown a greater jump, and did not like other hand Tour team specializing in mobile phone RPG online or casual puzzle games. "My principle is to recognize the basic quality of the team under the circumstances, they love to do what the subject matter, to do what subject matter, the company does not interfere." Because does not separate each kind of ' color ', may only have ' the colourful color ', Cheng has given the absolute trust to the two studio's choice.      Mobile internet without tickets ticket      According to CNNIC latest statistics, In the middle of this year, the number of mobile internet users in China reached about 460 million, mobile Internet time reached 3 hours a day 40 minutes, accounting for the average daily internet time of 69%. The rapid development of mobile Internet, in order to meet the bottleneck of the end of the game market to inject new momentum of development. "In a mobile internet age where everything is likely to develop, everyone has a chance," Cheng in a speech.      opportunities are in, but not everyone can take good hold of. ChinaJoy before the media rumors "Tencent through micro-letter to get the mobile Internet ticket", Ma Teng reply "got just ticket". Seven years of changes in the traditional industry, in the PC Internet field occurred within a year, and the PC Internet seven years of development, in the mobile field within one year has been completed, the increasing cost of mobile channels to promote the mobile area of the size of entrepreneurial teams face more serious challenges.      Cheng said: "Our only worry is that we are not fast enough!" The time for mobile Internet development is fleeting, and it may be 3 years. "At present, happy Net has been divided into three major business: Community business, gaming business and innovative business, will be mainly oriented to mobile internet." In the game business, the goal is in the medium and long term to become a powerful multiplayer interactive mobile game development operators. "In the short term, it is necessary to constantly enhance their own capacity, increase their own investment and game operations, to the number of products and quality to meet the 2013 mobile game shuffle year changes."      According to Cheng, Happy Net has now invested three game development team, in the next year will also be 1 to 200 million yuan investment 5 to 10 teams, at the same time, for within six months to be able to establish 2 studios. The Overseas games Department was established at the end of last year and is committed to the promotion of Chinese boutique tour and page tour to the global market.      Cheng said: "I hope happy net can and everyone together in China Mobile gaming field to make achievements, but also hope that we can do the fun”。