Has the media started to get stale?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Since the media is a personal establishment of a channel of information dissemination, for the media, the first element is to share their well-known or valuable information, is to share dry goods, a steady stream of dry goods, can bring value to others, can give their own return. The more you share the more successful, the more value feedback you share.

But as the media became more and more hot, playing everyone can do since the slogan of the media, more and more people to join the media from the army, a mixed bag, many of them are trying to use a lot of information for profiteering people, support more and more media platform information overload, garbage content overflow, since the media this tan water more and more muddy. Not only that, with a lot of platform support and since the media commercialization of the continuous promotion, a lot of formal media can not restrain themselves, do not want to follow the rules slowly, since the media began to slowly sour.

1, brush and paint reading volume, only for profit

The amount of reading and the amount of fans has always been one of the metrics of the media, from the beginning of the media, there is a brush to brush the amount of fans such a thing, because it is a façade. Users are a herd mentality, so many people pay attention to you so many people read your article, then I have to pay attention to you, otherwise the loss is very large.

A lot of the media have said before that do not care about these virtual things, to create real fans, the pursuit of real reading volume. And with the rising of the media, since the media advertising mode more and more, profit space is also more and more, the focus is a lot of advertisers value is reading and fans, so many from the media in order to earn high advertising costs, can brush powder brush powder, can brush reading volume, millions of of millions of things are often, And some from the media under fierce competition, forced by the brutal reality, but also participate in, all people brush, all the data is no longer true.

In essence, these ad effects from the media did not say so good, it looks so beautiful, a lot of "fooled" advertisers did a "hammer" after the sale of the wake up, relying on the lack of credibility and users sticky brush not only bring benefits, but smashed their own signs.

2, began to engage in Soul chicken soup, only for reading volume

"Chicken Soup of the Soul" is a long-standing term, mostly with a short story or thought about the positive life, how to see how to, how to think how to have a reason, more and more pondering the feeling of the truth, there is no rebuttal place, people from the bottom of the heart to resonate. For example, "Alive, there is hope", "Happiness Is Around", "often pregnant with a heart of Thanksgiving" and so on.

Chicken Soup This thing, although many platforms have specifically to suppress, but the momentum is still strong, forwarding volume is always high, why? is because the soul chicken soup to grasp the human nature, in the talk about life, ignore the difficult process, direct display of good results. It instilled a single worldview on the user, ignoring its logic. When readers see these stories, it is easy to ignore the objective and rigorous methodological guidelines and become simple-minded.

In other words, chicken soup caters to People's lazy mind, accurately grasping those emotional weaknesses, the use of users yearning for a better mentality, the use of deep victory to motivate people's emotions, negative things as a positive, let a person produce a false sense of power, first with a story to make you a mind horse kill chicken, And then directly to give you a brain residual results, you still think he said good reason, you have no words.

And now a lot of the media is the value of the soul of Chicken Soup high volume of high reading, and no matter the positioning of the good, good value output, is to pass these heart chicken soup to the fans brainwashed, domestic not to come abroad, anyway, only for high reading. Most of the time, these media-inspired chicken soup You might have thought it was very inspiring, and then you immediately forgot that there was nothing left, which is brainwashing. In fact, if you really want to see inspirational content, I recommend 2 books I like better: "The greatest salesman in the world" and "the weakness of human nature".

3, play no substantive content of the title party, just click

As I have said before, I have never objected to the title party, I just object to the lack of substance of the title party, and for the good content of the article, with a fine title, it is a duck to fish. There is no substance to play the title party, that is rubbish, but if your article is very exciting, then a title party, I think is creative. Many of the titles of the party are quite creative, humbled, but many do not use these ideas in the content, very sorry.

Title is the whole article to give readers the first impression, a large number of readers are read the title before reading the contents of the article, eye-catching exaggerated title will attract more clicks. Since the outbreak of the media, coupled with the fierce competition in the industry, many from the media or deliberately or persecuted more and more title party, and the title can not summarize the content and views are not important, the substance of how it is not important, it is important to be able to attract to click for the reading number + 1, tube It open after a minute or a second exit.

So the headline party I have absolutely no objection to that because this is the fact that the same article with a title may not read, go down the drain, and after a title may be a mass of reading and crazy reprint, such examples are many, many old articles in a more introduced into the goal of the title, immediately burst red, The one or two-day flow is more than it has been in years. But do not ignore the value of the content itself, the pure title party will bring a reverse effect, especially for the media, the most important thing is to bring real value to the fans, rather than playing word games.

4, no longer for users to seek higher value of things, just want to make money

Everyone wants to make money, do not want to make money and will not have so many people do since the media, but the more to do since the media, the more through the early period of the fan economy to make money, the more to keep feedback to the fans of high-value things. Cooked words take other people's stretched to eat other people's Zuiruan, many times, although your fans did not give you substantial benefits, but is such a large number of people cast a lot of since the media, so do not improve after the pursuit of a variety of ways to make money, no longer for users need higher value things.

Before see the @ Sexy marketing paragraph: In the marketing circle, no principle of echo, no bottom line of the hype, disregard of the horse fart, shameless fornication, the common market, the so-called emotional quotient, the network call, are excuses. No dissent, no different voices, no criticism, no discussion. Only the unity of the naked in order to make money in the holding regiment, only the tacit play fans in applause, only the unspoken tyrants in tricksters.

Although this passage may be more extreme, it is undeniable that many of the media have been so.

Written in the last

I was asked, "What is wood, from the media?" In the end what is the media? The standard text explanation is pale and powerless, everyone's definition is different, in my view from the media is through the information to connect you and others a channel, the focus or the relationship between people, only through information to connect. From the media people still have to pass the value of the output (content, resources, services, contacts, etc.) to safeguard the interests of people, no one is a fool, they once found that your false will be away from you, or even blow, so do not let your media stale!

This article by the wood-wood SEO Original, reproduced please specify wood-wood SEO Blog: Http://blog.sina.com.cn/mumuhouzi also welcome exchanges, qq:809472503