High-end property or housing enterprise haven

This reporter Tan Yu special reporter Mei Ling intern Shebi from Guangzhou to complete the whole year goal 82%, and the first half of Jingtai Rich produced a beautiful report card, which makes the boss Kongjian more determined the high-end strategy.　　According to Kongjian, chairman and executive director of the Director-General of Jingtai, the company's recent projects are high-end projects, and in the months since the new deal came out, overall sales have not fallen too much.　　Zhongyuan Project Department general manager Huang told Times Weekly reporter, beginning in 2003, Hopewell Rich began to operate high-end projects, completed from quantitative change to qualitative breakthrough. In fact, just announced the six months of the real estate in the high-end property has also reaped gains, its July sales in Guangzhou, the income of more than 200 million yuan, for the performance of Guangzhou contribution is not small.　　Under the pressure of regulation, the resilience of high-end property began to appear. Regulated under the taste of sweetness August 31, Hopewell Rich announced its 2010 semi-annual report: As at June 30, the group revenue of 2.342 billion yuan, up from the same period of 2009 160.1%, the pre-sale area of about 550,000 square meters, compared with the same period last year increased 116.7%　　5.86 billion yuan in handheld cash, the net debt rate fell from 48.4% December 31, 2009 to 43.3%. In the previous August, the sum of 8.2 billion yuan in advance, has completed the annual target of 10 billion yuan 82%. Many of the listed housing companies that have previously been released have failed to meet half of their full-year targets, mostly up to 40%.　　And relying on high-end housing development and Jingtai Rich gain 42.4% gross profit margin, the same period than the same industry average of 35% nearly 8%.　　Prior to that, the president of the Kongjian has stressed that commitment to high-end new product development to obtain the maximization of land value is the core competitiveness of the group. In the domestic real estate development, mainly by the industry that "sword walk Slant" high-end residential market behavior before appears some "exerting force is not allowed."　　However, in this year's Shang, in the business return period of the combined Jingtai rich, but tasted the sweetness of belated.　　It is noteworthy that the Hopewell rich still hold more than 8 million square meters of land reserves, Hopewell Rich business development general manager Liang Jian to the Times weekly reporter said that the current more than 8 million square meters of land reserves, the sale of only more than 1 million square meters, now land enough for 5 years of development, new projects will be considered in Shanghai and other cities.　　High-end property to avoid wind and rain in the combination of Jingtai rich rely on high-end strategy to obtain the beautiful data, coincidentally, decimating the high-end properties of real estate also contributed a lot of profits. 2009, decimating the real estate to 1.022 billion yuan to win the "tenth" plot, floor prices have reached 15000 yuan/square meters, and became the first king of the project.　　After, the real estate will be built to the luxury of modern style-oriented high-end residential, sales of the average price reached 40,000-50,000 yuan/square meters. After the opening of this year in July, the best performance of the "tenth" was greatly unexpected: in theBefore the sale, decimating the total real estate sales revenue amounted to 12.516 billion yuan, down 2% per cent, only to complete the annual target of 30 billion yuan 41.7%.　　In the tenth, after the opening, the month's sales of 3.092 billion yuan, a single month rose 48%.　　Such a big harvest, also make August 26, decimating real estate chairman Li Silian in the performance conference on the outside world, the first half of this year's commercial real estate cash flow revenue will reach 500 million-600 million yuan, and commercial real estate will be maintained in 20% of the target share. In addition to high-end residential, commercial real estate is also one of the core development of the real estate. As of March 2010, decimating real estate in Guangzhou has won 16 high-end projects, to create "high-end business diversified system."　　Including the super-grade office buildings, top hotels, international apartments and many other forms, thus covering the CBD finance, office and other business functions of the real estate model.　　High-end property in the property market under the control performance, and some large-scale real estate companies are also developing commercial properties of high-end properties, such as Poly and Vanke.　　Poly Real Estate commercial real estate business area of about 550,000 square meters, realize operating income of about 200 million yuan, according to the former Poly property senior to The Times weekly reporter said that the future will be the proportion of commercial property investment gradually increase to 30% of the total investment, in the next 3 years, the holding of commercial property area will increase to 3 million square meters.　　Previously announced in the 2010.5 Annual report of the housing enterprises, domestic commercial real estate in the sales performance for the first time beyond the domestic housing enterprise Big Brother Vanke, and in this round of six months, the sales target of more than expected only Soho China completed 66.05%, Hopewell Rich 66%.　　Without exception, when residential property has not been fully restored under the pressure of regulation, the high-end projects of housing enterprises in the luxury and commercial real estate development model, but also gradually showed its compressive resistance. "High-end homes are less affected by the new deal.　　"Jingwei Real Estate Research center manager Zhu Xinyuan told The Times weekly reporter, high-end residential target customer base purchasing power is very strong, and the regulation of interest rates and other factors such as the sensitivity of the ordinary market is not so high."　　Shoven, senior director of the research department, said that regulation is not aimed at commercial real estate, mainly in housing, commercial real estate is more related to the national economy, if the economy is not good, the investment of the property in the regional economy can not develop, will face a greater risk. He believes that commercial real estate still has a lot of room for growth, and as residential property is facing more and more uncertainties, some companies will withdraw from the housing market to focus on relatively low commercial property, but no strength or experience of developers generally will not easily enter commercial property.