If the total number of visits to a landing page is 1000, the http://www.aliyun.com/zixun/aggregation/11629.html ">100" exits the site throughout the landing page, So let's say the exit rate for this page is 10%. Of course, if visitors to the landing page to enter other content and then exit the site, it will not count as the exit rate.
In fact, the launch rate does not need us to make a fuss, the key should be more understanding of the difference between bounce rate and exit rate, for the actual use of the two data combination is quite useful. So like the flow of high but low conversion situation, in the selection of landing page should pay attention to what it, below we analyze this.
First, the beginning should analyze the jump rate, if there is too high rate of jump, then must be for the search terms and landing pages related to the degree of analysis. Let's first look at the conversion rate of the word is not too low, for example, the type of tourism site, if the landing page is not enough to attract the words are likely to cause a low conversion rate, so in the landing page must work, whether the price or some unique content, these need to see the skills of copywriting planning.
Second, the other is to look at the length of the visit, in fact, the length of the visit itself is to judge a landing page of the effective means of quality, in this aspect of the optimization in fact should be based on the situation, different industries targeted is different. For example, health care products, tourism, clothing, electronic products, the psychological appeal of these visitors is different. But this kind of business website, the visitor most attention is necessarily the consumer's appraisal how. This is a very important role for consumers to be a single. However, many visitors to the site actually sometimes can not find comments, may be too lazy to find. So try to put some of the more high-quality evaluation before the introduction of the product, which is also an effective way to improve the conversion rate.
See here believe many friends can have a harvest, in fact, a lot of problems are not complicated, we just have to figure out a clue can be solved
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