Horse grassland: Changing new domain name to talk about network influence

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A good domain name, full of good image. The domain name of a website, just like a person's name, an enterprise's title is same, only can call loudly, easy to remember, ability manifests its due function and value. Recently, the new Oriental Education Group to enable the CN short domain name xdf.cn instead of org long domain name neworentental.org is a typical example of the importance of the domain name enterprises.

Speaking of domestic and foreign famous enterprise domain name replacement phenomenon, let people have to think of the early years on the internet things. Google China's ultra short domain name turned out, Tencent portal domain name stunning changes, 360 security Guardian domain name gorgeous turn ... These internet giants do not hesitate to buy more appropriate enterprise domain name, it is a good domain name can drive corporate brand promotion of the best annotation. The new Oriental Education Group to enable the new domain name, not only for the enterprise transformation and upgrade played a role, but also reflects the business development concept of strategic trends.

New domain name replacement indicates strategic deployment

In recent years, the domestic education and training industry is booming, various qualification examination guidance and study abroad training more and more fire, some online tutoring and distance education products and services have sprung up in front of people. However, due to various reasons, such as strength, scale and capital, the online education and training industry is mixed. The new Oriental Education Group, using the first advantage and brand effect, aggressively attacked the e-commerce market of education and training, on the one hand, further enhancing the brand influence, on the one hand expanding the network market share, which may accelerate the online education and training market reshuffle again. Choose a more appropriate enterprise new domain name, like for the horse to choose the right saddle, will help the enterprise run faster and farther.

New things don't always go smoothly. The opening of new Oriental xdf.cn domain name also faces the inevitable challenge and test. Du Yunxu in micro-Bozhong pointed out that he did not figure out why the new Oriental to the. org domain name changed to. cn domain name, did not figure out why to change the English domain name to Chinese abbreviations, did not figure out why to make a website into two sites. "Three not thought" voice represents a considerable part of the idea of a person, there is some truth. In the author's opinion, the org domain name changed into CN domain to help shape the Chinese education brand, because the CN domain name is more widely used. English domain name change to a Chinese abbreviation is helpful to help students and netizens to remember, because the Chinese abbreviation is more consistent with the memory characteristics of the people. A website becomes two websites to be advantageous to play the website cluster effect, because two website emphasis is different, complements each other. This "three favors" may allow some onlookers to open their hearts to dispel doubts.

New domain name Alert domestic Enterprises

As a listed company, the new Oriental in the influence and brand image all the way optimistic about the situation, but also because of its original site domain name neworiental.org long, difficult to remember, clumsy and face some small embarrassment, such as students in the classroom to copy the address of the site is easy to remember mistakes and so on. Today, the new domain name xdf.cn not only solve the problem, but also more convenient brand promotion and Word-of-mouth transmission. The new domain name features and advantages are three points: first, the new domain name short. XDF Plus. cn suffix only a few five letters, netizens tapping the keyboard to enter the Web site efficiency and speed greatly improved, very convenient. Second, the new domain name is good to remember. XDF is "New Oriental" Chinese whole spelling of the first letter combination, let a person photographic memory, want to remember the wrong URL is difficult. Third, the new domain friendly people. Chinese characters as the natural habit of native language so that people feel particularly familiar with the phonetic, xdf very consistent with the memory characteristics of domestic netizens, conducive to the promotion of operations. In short, new oriental domain name to brief, good memory, the new image of the people to create a new situation of product services, not only promote the Education Industry website service process, but also promote the new Internet users online training and learning wave.

Not only that, the new Oriental Domain name selection and transformation for domestic enterprises to enter the E-commerce market to choose the domain name provides a useful reference. In today's network era, a traditional type of enterprises to register domain names to protect the brand and develop themselves, not to mention those who are waiting to open up e-commerce market of the high new enterprises? New east to enable the newly-domain name event, we need to learn and pay attention to the following two points: first, enterprises in the positioning of the scientific choice of domain names, Is it the choice of the English alphabet of the enterprise name or the Chinese pinyin of the enterprise name? This requires deciding which is more appropriate depending on the audience object of the enterprise product or service. Second, enterprises in the development of a prudent change of domain name, in particular, when the size of enterprises to a certain extent, the replacement of enterprise domain name means to spend a lot of human, material, financial and energy to publicize, promote, operate enterprise products and services, which need to actively take various measures to shorten the domain name turbulence brought about by the adaptation period, Reduce the adverse effects of domain name transformations.

Domestic education industry for the application of domain name is added to the reality once again told us that a proper and appropriate domain name will be more conducive to the development of the market, more conducive to the promotion of operations, so as to achieve a multiplier effect of corporate propaganda. New Oriental xdf.cn new domain name in the new Oriental Education Group's training cause, may also be for the depressed CN domain name market with a strong shot of doping. If the new domain name is a bit of a drawback, it is not enabled. com domain name. However, this is regrettable, flaws.

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